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1. Business Analytics Techniques
Business analytics involves the use of various techniques and tools to analyze data and extract
valuable insights that can inform decision-making and improve business performance. Here are
some key business analytics techniques:
1. Descriptive Analytics:
 Definition: Descriptive analytics focuses on summarizing historical data to provide an
overview of what has happened in the past.
 Techniques: Dashboards, scorecards, key performance indicators (KPIs), data
visualization.
2. Diagnostic Analytics:
 Definition: Diagnostic analytics aims to identify the reasons why certain events occurred
by examining historical data.
 Techniques: Drill-down analysis, data mining, correlation analysis.
3. Predictive Analytics:
 Definition: Predictive analytics involves forecasting future trends and outcomes based
on historical data and statistical algorithms.
 Techniques: Regression analysis, time series analysis, machine learning algorithms.
4. Prescriptive Analytics:
 Definition: Prescriptive analytics goes beyond predicting future outcomes by suggesting
actions to optimize results.
 Techniques: Optimization models, simulation, decision analysis.
5. Text Analytics:
 Definition: Text analytics involves extracting insights from unstructured text data, such
as customer reviews, social media comments, and documents.
 Techniques: Natural Language Processing (NLP), sentiment analysis, text mining.

2. 6. Data Mining:
 Definition: Data mining is the process of discovering patterns and relationships in large
datasets.
 Techniques: Association rule mining, clustering, classification.
7. Machine Learning:
 Definition: Machine learning uses algorithms and statistical models to enable computers
to improve their performance on a task without being explicitly programmed.
 Techniques: Supervised learning, unsupervised learning, reinforcement learning.
8. Big Data Analytics:
 Definition: Big data analytics involves analyzing large and complex datasets that
traditional data processing applications may struggle to handle.
 Techniques: Hadoop, Spark, NoSQL databases.
9. Data Visualization:
 Definition: Data visualization is the presentation of data in graphical or visual formats to
facilitate understanding and decision-making.
 Techniques: Charts, graphs, heatmaps, interactive dashboards.
10. Geospatial Analytics:
 Definition: Geospatial analytics involves analyzing data with a geographic component to
gain insights into spatial patterns and relationships.
 Techniques: Geographic Information Systems (GIS), spatial analysis.
11. A/B Testing:
 Definition: A/B testing (or split testing) is a method to compare two versions of a
webpage or app against each other to determine which one performs better.
 Techniques: Randomized controlled experiments, statistical hypothesis testing.
12. Customer Segmentation:
 Definition: Customer segmentation involves dividing a customer base into groups that
share similar characteristics or behaviors.

3.  Techniques: Cluster analysis, demographic segmentation, behavioral segmentation.
Implementing these techniques requires a combination of technical expertise, domain
knowledge, and effective communication skills to translate insights into actionable business
strategies. The choice of techniques depends on the specific business goals and the nature of
the data available.