1. GUESTCOLUMN40 CARGOTALK SEPTEMBER 2015
EVENTS Calendar
DACAAI Annual
Convention
Holiday Inn, Aerocity
New Delhi
September 11, 2015
Warehousing
Management
PHD House, New Delhi
September 11, 2015
10th
Southern Asia Port,
Logistics and Shipping
2015 India
The Leela Kempinski
Mumbai
September 15-16,2015
Maritime & Coastal
Security India 2015
Manekshaw Centre
New Delhi
September 22-23,2015
FMCG and Retail
Supply Chain Forum
Taj Lands End Mumbai
September 23-25,2015
Pharma Supply Chain
Forum
Taj Lands End Mumbai
September 24-25,2015
Express,Logistics
& Supply Chain Conclave
Taj Lands End, Mumbai
September 29-30,2015
International Conference
on Logistics & Supply
Chain for Chemicals and
Petrochemicals
India International Centre
New Delhi
October 8-9,2015
Automative Logistics
India Conference
The Leela, Delhi
December 8-10,2015
Win India 2015
Pragati Maidan, New Delhi
December 9-11,2015
India Cold Chain Show
2015
Bombay Exhibition
Centre Mumbai
December 16-18,2015
IndiaWarehousing and
Logistics Show
Bombay Exhibition Centre
Mumbai
December 16-18,2015
DOMESTIC EVENTS
INTERNATIONAL EVENTS
TILOG Logistix
BITEC Bangkok
September 2-4,2015
Logistics Research
Network Conference
University of Derby, United
Kingdom
September 9-11,2015
Material Handling
Middle East
Dubai, UAE
September 14-16,2015
Hamburg Conference of
Logistics
Hamburg, Germany
Setember 24-25,2015
CSCMP's 2015
San Diego Convention
Center, California, U.S.
September 27-30,2015
6th
Global Supply Chain
Thought Leadership Summit
Megaron Athens
International Conference
Centre, Greece
September 29-30,2015
GLCS LogiSYM
Malaysia 2015
Kuala Lumpur, Malaysia
October 7-8,2015
Ti Conference:The
Future of Logistics
Singapore
October 13-14,2015
The 10th
China
International Logistics
andTransportation Fair
Shenzhen Convention
& Exhibition Center China
October 14-16,2015
CILF 2015
Shenzhen China
October 14-16,2015
NATRANS Arabia
Abu Dhabi National
Exhibition Centre Dubai
October 25-27,2015
13th
Intermodal Africa
2015
Mulungushi International
Conference Centre
Lusaka Zambia
October 29-30,2015
Defense Logistics
VA, USA
December 1-3,2015
ACAAI Annual
Convention
Ho Chi Minh,Vietnam
December 16-19,2015
The transport logistics sector in India
has seen a huge wave of disruptive
investments over the course of the past
year. Road transportation contributes a
massive $150 billion to the Indian GDP
annually, but is also one of the most
disorganised sectors in the Indian
economy. Several players are trying to
organise the sector through technology
– some are doing it to capture new
market opportunities while others
are struggling to find enough differentia-
tion to even survive.
Fleet telematics promises to play
a key role in this effort for organisation
of the sector. India currently has an
estimated VTS (Vehicle Tracking
Systems) adoption of less than one
per cent as compared to nearly 100 per
cent adoption in developed economies.
However, there are several solid reasons
for fleet owners to adopt VTS and fleet
telematics to improve profitability and
operational efficiency.
At its basic level, VTS systems are
able to track four essential data points,
viz., speed, time, location and direction.
More complex systems are also able to
remotely provide such data as engine
behaviour, mileage, safety measures,
tyre conditions.Telematics is the key tool
to solve large complex transportation
problems like route planning, demand
forecasting, achieving predictable
delivery times, driver education, monitor-
ing vehicular performance and establish-
ing performance-based rewards. This
helps fleet owners and their customers in
getting reliable information about their in-
transit cargo movement that is currently
heavily dependent on the word of the
driver behind the wheel and planning
future consignments.
A quick survey of transportation
companies in the country will reveal that
most companies complain about severe
shortage of drivers. One of the several
reasons that can be attributed to the
shortage is that there is a strong disin-
centive for honest people from joining the
driving profession.The entire driver com-
munity is labeled as dishonest, treated
with mistrust and not given respect they
deserve for their hard work. Telematics
has the potential to change this entire
landscape.With telematics, it is even pos-
sible to measure driver behaviour in
deeper and much more meaningful ways.
At the most basic level, one is able to
measure and monitor data like ‘hours
driver per day’, ‘distance travelled per
day’,‘average speed’,‘maximum speed’,
‘number of idle days in a month’, ‘harsh
braking’ and ‘night and unsafe driving’,
thereby enabling to create a strong incen-
tive to actually perform better.Such mon-
itoring and measuring also helps you
track and improve fleet performance by
making the right interventions. It makes
it easier to run large fleet at different loca-
tions with a centralised tracking and mon-
itoring team. It is estimated that cost of
logistics in India is approximately five per
cent higher in India as compared to
developed economies.This means that
there is a huge value gap to be captured.
Smart investors are backing profession-
als, who can bridge the gap between
technology and transportation.
We have already seen the disruption
happen in the taxi segment via
companies like Uber and Ola.The com-
petitive pressure is felt amongst long haul
transporters, who are now looking at fleet
telematics to offer them a competitive
edge over their peers. With giants
like Tata Motors entering the telematics
space, an exponential growth in
adoption of the telematics technology
in the near future along with a
marked improvement in fleet
utilisation is expected.
The logistics industry, till date marred due to complex transportation
problems, is slowly embracing the concept of telematics that would
improve profitability and operational efficiency.
Telematics for improvement
Raghav Himatsingka
Director
Ideal Movers
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