final Project

2. Contents
 INTRODUCTION
 COMPETITORS
 PRODUCTS PORTFOLIO
 Marketing mix
 CUSTOMER BUYING BEHAVIOR
 SWOT ANALYSIS
 BCG MATRIX
 POSITIONING MAP
 RESEARCH METHODOLOGY
 CONCLUSION
 RECOMMENDATION
 APPENDECIS

3. Introduction:

4. COMPETITORS:
DIRECT COMPETITORS:
 Nestle Milk Pack
 Haleeb
 Prema
 Good day
INDIRECT COMPETITORS:
 Nido
 Everyday
 Millac
PRODUCT’S PORTFOLIO:
It consists of following products:
 Olper’s Milk
 Olper’s Lite
 Olpers lassi
 Olpers roohafzah
 Olper’s Cream
 Olper’s Tarrka

5. MARKETING MIX:
Product:
Ultra heat treated milk with 3.5% fat
8.9% solid non fat
 6-layered Tetra Pak Brick Aseptic
red packaging
3 month shelf life
Purity
freshness
Price:
.25 liter = 35 rs
.5 = 70
1 liter = 130
Place:
Plants at Sukkur and Sahiwal.
sales and distribution network.
Presently, olpers is available in more
than 100 cities
Special arrangements for occasions like
Ramadhan and Eid.
Delivery in the big cities through
vehicles on daily basis l.
Promotion:
Very aggressive approach
Different channels used
All promotional platform used to the
fullest
Mix of Thematic, Sensory and Tactical
100 million budget for single
promotional campaign

6. CUSTOMER BUYING BEHAVIOR:

7. SWOT ANALYSIS:

8. BCG MATRIX:

9. POSITIONING MAP:

10. RESEARCH METHODOLOGY:

11.  Olper’s milk is very fast growing
product. It established itself in market in
a very short time. By this speed it, just
in 2 or 3 years it will take over of all its
competitors.

12. RECOMMENDATION:
 Olper’s milk should maintain their prices for lower class also.
 They should make olper’s taste better according to the
customer perception . They feel that the taste of the olper’s
milk should be changed. They should focus to provide
natural taste of milk and avoid synthetic milk.
 They should provide mini packaging for one time usage only
for workers, students and individuals.
 They need to improve their advertisement and should give
some touch of cultural aspect in it.
 They need to expand their product line and should introduce
 Yogurt
 Bottle milk
 Cheese
 Tea bags
 Coffee

13. (Cont…)
 They should introduce new promotions to get
customers’ attention.
 ads for youth
 Special campaigns for children
 Free iftars and sehri

15. APPENDECIS:

17. Good quality milk:

18. Healthier:

19. Best quality compared to competitors:

20. Packaging:

21. Natural flavor:

22. Affordable prices:

23. For special occasions:

24. Easily available in grocery stores:

25. Prefer online stores:

26. Creative Ads:

27. Ads show culture and values:

28. Need product extension:

29. Should introduce online buying and selling:

30. Attracting customers more than competitors

31. Can make advertisements more better:

32. Need more improvements: