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The
Model
1 2
34
External
Trigger
Trigger
2
34
Action
34
Variable
Reward
4
?
• Feeling
• Feeling
• Feeling
• Feeling
accepted
attractive
important
included
• Relevent
• Cool/funny
• Great
• Just
info & news
videos
articles
memes
• Personal
• Acquiring
•
•
gratification
skills
Completion
Competence
Investment
 Manage notifications
 Log out of distracting apps
 Manage notifications
 Log out of distracting apps
 Bury the app few scrolls
away
 Get the phone out of your
reach
 Manage notifications
 Log out of distracting apps
 Bury the app few scrolls
away
 Get the phone out of your
reach
 Be aware that what you
are chasing here is just an
ancient illusion of survival
 Manage notifications
 Log out of distracting apps
 Bury the app few scrolls
away
 Get the phone out of your
reach
 Lower the rate of your
engagement on the platform,
likes, comments…
 Be aware that what you
are chasing here is just an
ancient illusion of survival
Do More of the things that make
you forget to check your phone.“
”
Social Media Triggers and Rewards

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Social Media Triggers and Rewards