2. Mayhem magazine advert
Advertising a
shopping centre for
Christmas
Picture of “Santa” By
using a picture of
something people
recognise make them
have interest in the
advert.
List of shops to
attract attention.
Uses a blue, red and
white colour
scheme. Makes the
advert eye catching.
Having a blue
background with
snowflakes gives the
advert a Christmas
feel.
Website and social
media sites
Ideas for Christmas
gifts so they will go
and get it from the
shopping centre.
3. Chance to win so
people will pay
attention to advert
Green, black and
white colour
scheme. Makes it
more eye
catching.
Discount token so
more people likely
to buy.
Big “win” makes it
eye catching so
people will be
interested.
Two pictures of
watches makes it
eye catching a
clear what they
sell.
Email address.
“competition time”
grabs people
attention because
they could win
something.
Information in block
text describing the
watch and smaller
details.
Studio taken picture
of the watches.
4. Absolut Brighton advert
Corks in the
background show
its advertising wine.
Advertising things
that are happening
in Brighton because
it’s a regional
magazine.
All the text is in
different size and fonts
so it looks eye catching
Contact details big
so it stands out.
Neatly layed out
so its easy to read
and understand.
5. Brown and gold colour
scheme makes the
advert stand out.
The title is the biggest
so you know what the
advert is for.
Contact details and
social media so you
can easily contact
them.
Three pictures showing
the bar so you can
clearly see what it looks
like encouraging people
to go there.
A logo to remind you
of the bar.
Neatly layed out so
its clear what they
are advertising.
6. Time out advert
Blue background with
white writing makes it
eye catching.
Large text stating
what they are
advertising.
Studio taken picture of
the phone they are
advertising.
Logo of the phone.Advertising the makers
of the phone.
The advert is neatly
layed out with lots
of spare space.
7. Norfolk advert
Address and
contact details.
Studio taken photograph of
the ring, the picture also takes
up most of the page so its
clear what they are
advertising.
Name of company and
logo.
Promoting words
encouraging you to buy
the ring.
Sophisticated colour
scheme and layout.
8. Kent life advert
A very empty advert
of just a picture and
a website.
Website.
Studio taken
picture. The model
is advertising the
jewellery she is
wearing.
She is also not
looking directly
into the camera.
Blurred background
behind the women.
9. Codes and convention for adverts.
• Adverts appear to have a set colour scheme too them. They normally have 2 or 3 main colours
which dominate the advert.
• They normally have a studio shot photo of the thing they are advertising.
• They also seems to have quite a lot of space on the page there is not too many things on the page.
They are neatly set out.
• The biggest writing on the page is normally what the product is called. For example if there
advertising a phone the name of the phone is be dominant on the page.
• They also have email addresses and social networking sites on the page.
• They normally have 1 main picture on the advert and that is it. (Sometime two if they take a
picture of the same thing at a different angle)
10. From looking at the magazine adverts I
wish to carry forward...
• A colour scheme with 2 or 3 main colours.
• A studio shot photo of the product I am advertising as this makes it look the best it can be. It also
makes the product look professional.
• I will have a neat layout on the page without too much text or other things making the page look
full. I will do this because it makes it clear what you are advertising because only the important
things are on the page.
• I will have email address, and social media links near the bottom of my page as this makes it easy
for people to look into the product more.
• The biggest font on the page will be the name of the product so it is clear what it being
advertised.
