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Native Presentation.pptx
- 1. A PRESENTATION ON NATIVE MARKETING
- 2. NATIVE MARKETING • Native advertising refers to a form of paid advertising that seamlessly blends into the format and style of the surrounding content, making it appear more natural and less intrusive. It aims to deliver promotional messages to the target audience in a way that feels organic and aligned with the platform or publication where it is placed. • Unlike traditional display ads, which are typically separate and easily recognisable as advertisements, native ads match the visual design and overall user experience of the platform where they appear. They are often labeled as "sponsored," "promoted," or "ad," but the intention is to make them look and feel like regular content.
- 3. NATIVE ADVERTISING CAN TAKE VARIOUS FORMS, INCLUDING: • In-Feed Ads • Sponsored Content • Recommended Content • Native Search Ads • Custom Native Ads
- 4. IN-FEED ADS • These are native ads that appear within the feed of social media platforms or content feeds on websites. They resemble regular posts or articles, but they are sponsored content. For example, promoted tweets on Twitter or sponsored posts on Instagram are forms of in- feed native ads.
- 5. SPONSORED CONTENT • Sponsored content refers to articles, videos, or other forms of content created by brands or advertisers and published on third-party platforms or publications. The content is typically relevant to the platform's audience and matches its editorial style, but it is clearly labeled as sponsored.
- 6. RECOMMENDED CONTENT • Recommended content widgets are often found at the bottom or alongside articles on websites. These widgets suggest additional content that may be of interest to readers, and they often include native ads that lead to sponsored articles, videos, or other relevant content.
- 7. NATIVE SEARCH ADS • Native search ads appear as sponsored listings within search engine results pages (SERPs). They resemble organic search results, but they are marked as ads. Native search ads are designed to blend with the overall appearance and layout of the search results.
- 8. CUSTOM NATIVE ADS • Custom native ads are tailored to fit the specific design and functionality of a particular platform. Advertisers work closely with publishers to create unique ad formats that seamlessly integrate with the user experience. These ads can include interactive elements, such as quizzes or polls, to engage users further.