For Advertising Principles

1. Subaru Campaign
By Annie Berwald, Carrie Lawal, Aaron Khan-Gumm, Shawn
McClard

2. Welcome!

3. Our Targeted Consumer
● Women
● 30s (millennials)
● Higher Education
● Professional Occupations (Doctors,
Teachers, etc.)

4. Creative Strategy
Advertising will convey to our consumers that Subaru will
support the movement of equality for women and Subaru will
provide the reliability and safety in their vehicles for women.
Support will be the already existing support for females in their
company and through statistics that prove the reliability of their
vehicles. The tone of the advertising will be captivating,
empowering, and informative.

5. Why our Strategy will Work
● We have a reputation for having reliable
vehicles and the backing from trustworthy
sources such as the Kelly Blue Book and Motor
Biscuit.
● Our target audience will be able to trust that
Subaru is a company that supports women’s
rights.

6. Depend on Subaru
because it is important
to get where you need
to be.
Tagline

7. Reliability
and Safety
for all
Big Idea

8. Media Plan

9. Media Plan - Social Media

10. Media Plan - Magazine

11. Media Plan - TV

12. Media Plan - Audio

13. Advertisements

14. Social Media
Advertisement
● A creative, informative and hardsell
Advertisement that shows Subaru’s
support for the women's rights
movement
● Will work because it appeals to our
consumer and follows AIDA
● Bumper Stickers appeal to our
consumer because of their age

15. Magazine
Advertisement
(soft sell ad)
● Target audience interest in the New Yorker
(as it relates to the familiar formating of the
political cartoon)
● Meaning of minimalism in imagery and
wording
● Meaning of the political cartoon as it relates
to the overall purpose of our campaign
topic/ social issue

16. TV Advertisement

17. TV Advertisement

18. TV Advertisement
● Feel Good Advertisement that clearly shows the benefits of the car
● The visuals create the need to want the same situation to occur within the
viewer's own group of friends and the information about the car asked
adds validation to the idea
● Works well with the media we chose because it keeps the interest in the
women's rights movement while also providing information on the
performance of the car

19. Audio Advertisement
Link

20. Audio Advertisement
● Succinctly follows the AIDA model
● Captivating and immersive
advertisement that takes the listener to
a women’s rally
● Narrator sends a cohesive message

21. End

22. Citations
word, img src="https://www osv ltd uk/wp-content/uploads/gravatar/rayofsunshine jpg" class="photo"
width="250" alt="Rachel R. />Rachel R. has been writing for as long as she can remember S. loves the
written, & It, L. N. M. T. to R. S. U. S. K. A. S. C. A. (2019, March 28). How reliable is Subaru? An
Honest Assessment. Retrieved November 30, 2020, from OSV website: https://www.osv.ltd.uk/subaru-
reliability/
Houghlen, M. (2020, January 31). How Reliable Is the Subaru Forester? Retrieved November 30, 2020, from
MotorBiscuit website: https://www.motorbiscuit.com/how-reliable-is-the-subaru-forester/
Subaru Cars, Sedans, SUVs | Subaru of America. (2020). Retrieved from Subaru of America, Inc. website:
https://www.subaru.com/why-subaru/reviews-awards/subaru.html