Disney presentation for EECS 441

1. Aaron Keller (ajkeller)

2. ▹ Family-friendly
entertainment
2
The Problem

3. ▹ Family-friendly
entertainment
3
The Problem
▹ Entertainment Media
▹ Theme Parks and Resorts
The Products

4. Persona
4
▹ Parents
▹ Middle-class families
▹ Frequent movie and
show watchers

5. Financials
5

6. Business Model
6
▹ Media Networks
▹ Disney Parks, Experiences, and
Productions
▹ Studio Entertainment
▹ Direct-to-Consumer and
International

7. Revenue Sources in Billions
7

8. Leadership
8
Robert A. Iger
Executive Chairman and
Chairman of the Board
Bob Chapek
Chief Executive Officer
Kevin Mayer
Chairman of
Direct-to-Consumer and
International

9. History
Grand Opening of
Shanghai Disney
Resort
Acquisition of
Marvel Studios
9
Robert Iger
becomes CEO
Acquisition of 21st
Century Fox
2005
2019
20162009
2006
Acquisition of
Pixar
Acquisition of
Lucasfilm
2012
2019
Launch of
Disney+

10. Secret Sauce
10
▹ Ability to expand
▹ Creativity
▹ Playing off their legacy

11. What’s hot?
11

12. Competitors
12
>30 Mil.
Subscribers
>5000
Titles
Sports
Star
Wars
🗸 🗸 🗸
🗸 🗸
🗸 🗸

13. Will Disney Succeed?
13

14. Any questions?
14

15. References
● https://www.thewaltdisneycompany.com/about/#our-businesses
● https://www.macrotrends.net/stocks/charts/DIS/disney/revenue
● https://www.forbes.com/sites/greatspeculations/2019/10/08/what-is-driving-disn
eys-10-billion-revenue-surge-in-2019/#5bd913bc7d37
● https://www.statista.com/statistics/194247/worldwide-attendance-at-theme-and-a
musement-parks-since-2010/
15