Uber uses intelligent payment processing to optimize conversions, success rates, speed, reliability and costs across its many regions, cities, payment methods, currencies and processors. It takes a 5 step approach: 1) collecting data, 2) defining an optimization plan, 3) experimenting with A/B testing of processors, 4) implementing an intelligent routing engine, and 5) ongoing monitoring and optimization.

1. Intelligent
Payments at
Uber
Aaratee Rao
Nov 15 2016

2. 77+ Countries
527+ Cities
15+
Payment
Methods
65+
Currencies
25+
Payment
Processors

3. Sign Up
Conversions
Success Rate Speed &
Reliability
Cost
5 steps to smarter
payment processing

4. Collect Data
1

5. Collect Data
1
Define Payment Optimization Plan
2
Cost
Sign Up
Conversion
Success Rate
Speed &
Reliability

6. Collect Data
1
Define Payment Optimization Plan
2
Experiment with A/B Testing
3
Processor B
Processor A
83%
SUCCESS
98%
SUCCESS
=
=
30%
70%

7. Collect Data
1
Define Payment Optimization Plan
2
Experiment with A/B Testing
3
Implement Intelligent Routing Engine
4

8. Payment
App
Score Based
Routing Engine
Web App for
Business
Rules
Data
(Historical + Realtime +
Business Rule)

9. Collect Data
1
Define Payment Optimization Plan
2
Experiment with A/B Testing
3
Implementation
4
Monitor and Optimize Further
5