Cool New Advances in PayPal Express Checkout

COOL NEW ADVANCES IN PayPal EXPRESS CHECKOUT YP Cheong, Group Product Manager Chad Hoffman, Senior Integration Manager Catherine Chiang, Senior Product Marketing Manager

AGENDA ,[object Object],[object Object],[object Object],[object Object]

OVERVIEW – PAYPAL IS … ,[object Object],a way to checkout, ,[object Object],[object Object],[object Object],[object Object],globally.

EXPRESS CHECKOUT EXPERIENCE ,[object Object],Shopping Cart Login Review Info Confirm Order (optional) Confirmation

USERS PREFER EXPRESS CHECKOUT SHORTCUT “ I like that – it seems like it will allow you to bypass entering information.” “ This process is a thousand times easier than the other one.” “ I like that the PayPal orange button was placed on the shopping cart. Now I’m sure I’ll skip some unwanted pages.” ,[object Object],[object Object],[object Object],[object Object]

KEY PERFORMANCE METRICS ,[object Object],[object Object],[object Object],Key Performance Metrics Current Site (n=389) Express Site (n=389) Ease of Making a Purchase (% of Users Rating 6 or 7 on 1-7 Scale Where 7 = Very Easy) 61% 94% Ease of Using PayPal (% of Users Rating 6 or 7 on 1-7 Scale Where 7 = Very Easy) 79% 96% Satisfaction with Time Required (% of Users Rating 6 or 7 on 1-7 Scale Where 7 = Very Satisfied) 56% 95% No Frustrations (% of Users Selecting ‘None of these’ problem or frustrations) 48% 92% Satisfaction with PayPal (% of Users Rating 6 or 7 on 1-7 Scale Where 7 = Extremely Satisfied) 86% 97% Percentage Change 33% 17% 39% 44% 11%

THIRD-PARTY RESEARCH comScore finds a 33.6% increase in conversion with PayPal Express Checkout Study conducted in Q1 2009 by comScore on 15 participating PayPal online retailers, which make up approximately 15% of total non-travel ecommerce dollar share. Input ID info Input payment data Input delivery address data Confirm basket Input buyer address data Add shipping costs Login to PayPal Review payment Standard Checkout 59.5% conversion 78.3% conversion Process payment £

THE RIGHT MIX OF SOLUTIONS Website Payments Pro / Standard + Express Checkout Does merchant already accept credit cards online? Have Internet Merchant Account? Payflow Gateway + Express Checkout Express Checkout Yes No Yes No

INTEGRATING INTO MERCHANT’S PLATFORM If the service providers have not integrated with PayPal, then integrate directly with Express Checkout API. Express Checkout is pre-integrated with many solution providers. Setup is easy! Segments Sample Partners Cart providers (hosted & software) Yahoo!, UltraCart, OScommerce Commerce Platform MICROS, ATG, Truition Gateways CuberSource, CardinalCommerce Financial Institutions (FIs) Chase Paymentech, Litle, Wells Fargo

INSTANT UPDATE API Cart Place Order Shipping Options PayPal Login PayPal Review WebsiteName.com WebsiteName.com. Merchant API Server Shipping Carriers/ Tax Rate Providers

FRAUD MANAGEMENT FILTERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Merchant sets up filter preferences. Transactions are placed in the merchant’s review queue. Merchant reviews and decides which ones to “Accept” or “Deny”.

INSTANT PAYMENT REVIEW Pending Payment Review Completed Reversed Completed Payment Status API Operation Delay Shipment / Get Txn Details Pending Payment Review Cancel Order Payment Status Create / Release Order DoExpressCheckout DoRefundPayment DoAuthorization DoReauthorzation BillUser ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

RECURRING PAYMENTS Merchant sets up recurring payment items. Customer selects Express Checkout and agrees to payment terms. At subsequent billing cycles, PayPal charges customer on behalf of merchant. Merchant can view, modify, or suspend payments. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 2 3 4

API INTERFACES ,[object Object],[object Object],[object Object],[object Object],https://api-3t.beta-sandbox.paypal.com/nvp?VERSION=51.0 &SIGNATURE=***&USER=***&PWD=*** &METHOD=SetExpressCheckout&RETURNURL=http://ebay.com &CANCELURL=http://paypal.com&AMT=100.00&PAYMENTACTION=Sale TOKEN=EC-21H43324T1124670K&TIMESTAMP=2008-04-30T20:10:15Z &CORRELATIONID=7dfdb5fbe56ac&ACK=Success &VERSION=51.0&BUILD=548868 NVP Request: NVP Response: Name-Value Pair (NVP) and SOAP interfaces

ERROR HANDLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TIMEOUTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LOGGING ,[object Object],[object Object],[object Object],[object Object]

PLACEMENT & LOGOS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EXPRESS CHECKOUT PAGES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HEADER IMAGE ,[object Object],[object Object]

RETURN AND CANCEL URLs ,[object Object],[object Object],[object Object],CANCEL URL RETURN URL

ORDER REVIEW ELIMINATION ,[object Object],[object Object],[object Object],[object Object],[object Object]

BUSINESS NAME ,[object Object]

PHONE NUMBER ,[object Object],[object Object],Optional Required

SHIPPING ADDRESS ,[object Object],[object Object],[object Object],[object Object]

IMMEDIATE VS. DELAYED SETTLEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INVOICE ID ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

REFUNDS ,[object Object],[object Object],[object Object]

CONCLUDING THOUGHTS ,[object Object],[object Object],[object Object],[object Object]

MORE INFORMATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LEARN AND SHARE ,[object Object],[object Object],[object Object],[object Object],LEARN AND SHARE www.x.com Twitter: @paypalx www.facebook.com/paypalx Innovate 09 hashtag: #ppxi09 Proprietary

Cool New Advances in PayPal Express Checkout

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