Recent surveys show that 30% of consumers in some EU countries have more than 5 subscriptions for services like healthcare, education, insurance, and computer programs. This convenient payment model through subscriptions has changed consumer habits. Subscriptions offer benefits for both businesses and customers - they are relatively cheap, simple, and can be easily cancelled without penalties. Many companies are adopting subscription models for products and services, like insurance, cars, utilities, phones, and applications to improve the customer experience.

1. Welcome to subscription economy

2. Recent surveys show that in some EU
countries, like France, Spain, the U.K.
and Germany, as much as 30 percent
of consumers have more than 5
different subscriptions.
This is mostly medical and educational
services, but also insurance, and
access to some computer programs.
This convenient payment model has
already changed our consumer habits.

3. However, subscriptions as a payment
model is not just something invented to
listen to some 80s’ hits on Spotify or
for watching ‘Stranger Things 2’ on
Netflix.
Subscription-based services can help
online retail businesses to grow.
Subscriptions are relatively cheap,
simple, and convenient. Also, they can
be cancelled at any time you want. No
annual obligations, no penalty for early
breach of contract.

4. Thanks to subscription-based services
e-commerce brands can easily reduce
costs with scalable solutions, while at
the same time improve the cash flow
through automatic payments.
Subscription-based products are
usually simple to use as no hardware
and no complicated configuration is
required.

5. Many insurance companies have
already started to sell their policies
in a monthly contribution plan, not
the usual yearly fee.
A growing number of people around
the world, instead of buying a new
car, rent it for a monthly fee.
Subscriptions could easily co-work
with the way we pay today for
electricity, gas, telecommunications,
and much more.
Apple encourages customers to
join a subscription program that will
allow them to get a new iPhone
after a year for free.
Did you know…

6. A good example of such subscription-
based products are applications designed
to improve the customer experience.
One of them is Bluestone PIM - a
cloud-based platform for enriching product
content and improving product information
management.
Available, of course, in a simple, easy,
and affordable subscription plan.

7. Thank you
This presentation is based on an article
‘Welcome to Subscription Economy’
originally published at www.insidepim.com
Inside PIM was created to share
news, insights and in-depth knowledge on
Product Information Management, e-
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