MADD Hawaii: Michael Sandoval - Impaired Driving Awareness
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Michael Sandoval, Director of New Mexico Department of Transportation Modal Divisions, presented at MADD Hawaii's Drugs & Driving, A Call to Action conference in Oct. of 2018. His focus was on educating the public about the realities of drug impaired driving. He also shared information about impaired driving in New Mexico. His presentation is full of video clips that show how messages need to be emotional and / or focus of law enforcement. The concerns for the future we take away are new legislation (recreational marijuana), law enforcement (training) and very broad demographic that needs to be reached.
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MADD Hawaii: Michael Sandoval - Impaired Driving Awareness
- 3. TOP 3 factors that impact fatalities 1. Legislation 2. Enforcement 3. Public awareness
- 4. 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 9,000 6,000 3,000 0 1982 DWI Fatality Rate Countryโs Worst Twice National Average 1989 Open Container Law 1992 Christmas Eve Fatal Crash 1993 Legislature reforms DWI laws.08 BAC 1998 Driveโ8p liquor windows banned 2002 Ignition interlocks 2003 Major investment in public awareness 2005 IID Law 2007 NM legalizes medical marijuana 2008 NM no longer one of worst 10 states for DWI fatalities 2014 Colorado legalizes recreational marijuana 2016 NM increases penalty for drunk drivers causing fatal crashes Progress on Drunk Driving Plateaus
- 9. โMass media campaigns should be included as key components of comprehensive approaches to improving population health behaviors.โ โ National Institute of Health
- 12. What should message focus be? 1. Enforcement 2. Emotional
- 19. Who is our target audience? 1. Alcohol: Male 18-34 2. Prescription Drugs/Opoids? 3. Marijuana; other drugs
- 21. โSince the Millennials generation is larger than the Baby Boomers and three times bigger than Generation X, marketersโ understanding of Millennialsโ needs, tastes and behaviors will clearly shape current and future business decisionsโ Based on a survey of more than 5,000 respondents and 3.9 million data points, the study provides new information on a range of digital and social media habits of American Millennials as well as their attitudes in the areas of cause marketing, grocery, restaurant, apparel and travel. Barkley U.S
- 24. VR can generate retention rates as high as 90%. Traditional methods such as classroom discussion, PowerPoint and video only give retention rates in the 30-50% range. "Virtual reality is not a media experience. When it's done well, it's an actual experience," says Jeremy Bailenson. "In general, our findings show that VR causes more behavior change, causes more engagement, causes more influence than other types of traditional media.โ Bailenson, J.(2016, May 13). How virtual reality can change how you act toward others. CBS News
- 25. Challenges: Create a tech-forward deterrent to drunk driving to reach audience. Retain attention throughout engagement. Build empathy Address personal responsibility and choices
- 26. Solution: A virtual reality experience that immerses viewers into the stories of three protagonists whose lives are tragically linked due to a drunk driving crash. 3 interconnected stories 6 months of development in Unreal Engine 5 minutes of Volumetric capture (at the Microsoft Reactor) 1unforgettable VR experience
- 35. Concerns 1. New legislation 2. Law enforcement 3. Very broad demographic