0900 omma beh steve minchini

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  • Ad Network Aggregation of multiple sites plus targeting and optimization capabilities.   Ad Exchange Aggregation of multiple sites and networks plus targeting and optimization capabilities in an auction based environment. Similar to a stock exchange.     Demand-Side Platform (DSP) A technology platform that aggregates ad exchange and network inventory into a centralized pool, while layering sophisticated campaign management and targeting capabilities for the most intelligent type of optimization. Similar to a financial broker.  
  • 0900 omma beh steve minchini

    1. 3. <ul><li>Behavioral Targeting is Dominant </li></ul><ul><li>A Game Changer </li></ul><ul><li>Continuing to Evolve </li></ul><ul><li>Connecting Digital Display, Video, Mobile and Social </li></ul>
    2. 4. Increase In BT Spending eMarketer: BT Online Advertising Spending 2008 - 2014
    3. 5. Growing In Importance eMarketer: BT Online Advertising Spending as a % of Total Display 2008 - 2014
    4. 6. Year Over Year Consistent Growth eMarketer: BT Online Advertising Spending 2008 - 2014 2008 47.6% 2009 19.4% 2011 20.0% 2010 21.6% 2013 23.5% 2014 23.8% 2012 25.9%
    5. 7. 2011 – Banner Advertising Is Dominant eMarketer: US Online Ad Spending By Format: 2010 -2015 Media Type 2010 2011 2012 2013 2014 2015 Search $12.00 $14.38 $17.03 $18.85 $20.19 $21.53 Banners Ads $6.23 $7.61 $8.94 $9.93 $10.97 $11.73 Classified $2.60 $3.00 $3.35 $3.65 $3.98 $4.29 Video $1.42 $2.16 $3.09 $4.20 $5.64 $7.11 Rich Media $1.54 $1.66 $1.73 $1.74 $1.73 $1.68 Lead Gen $1.34 $1.42 $1.45 $1.47 $1.50 $1.52 Sponsorship $0.72 $0.91 $1.05 $1.18 $1.32 $1.47 Email $0.20 $0.16 $0.16 $0.17 $0.17 $0.18 Total $26.04 $31.30 $36.80 $41.20 $45.50 $49.50
    6. 8. 2011 – Banner Advertising Is Dominant eMarketer: US Online Display and Search Ad Spending: 2010-2015
    7. 9. Facebook Connect Drives Sharing
    8. 10. Google and the Link to Paid Search
    9. 11. Google +
    10. 12. Playboy Corporate America Corporate America is rewarded for hookups and one-night stands, and that ’s how much respect most corporations show toward their customers. Don’t hate the player. Hate the game. Quote from “The Thank You Economy” by Gary Vaynerchuk
    11. 13. 17
    12. 14. From “The Thank You Economy” by Gary Vaynerchuk The Safe Middle
    13. 15. From “The Thank You Economy” by Gary Vaynerchuk Making it Memorable
    14. 16. Results Prove BT as Dominant 187.5% 155.0% 125.5% Average TargetCast Results 2011
    15. 17. Technology has come so far, TargetCast can distinguish awareness, interest, brand evaluation, purchase commitment and purchase referral: Connecting the Dots
    16. 18. Technology Advancements
    17. 19. Mobile and The Shopping Consumer
    18. 20. eWallet and Personalization
    19. 21. Many Powerful Players Involved
    20. 22. 2008 2009 2010 2011 Exchange Traded Display Taking Hold
    21. 23. * Indicates Self-Serve option Key Players
    22. 24. DSPs Offer Many Benefits
    23. 25. Fluid RTB
    24. 26. Self Serve DSPs
    25. 27. Cross Platform Opportunities
    26. 28. The Privacy Debate
    27. 29. Jon Leibowitz Chairman, Federal Trade Commission
    28. 31. Digital Advertising Alliance
    29. 33. High Profile Partnerships
    30. 38. The Registration Process
    31. 40. More Clarity is Needed
    32. 41. Greater Adoption is Needed
    33. 42. Creative Guidelines Must Be Followed
    34. 43. <ul><li>Education </li></ul><ul><li>Transparency </li></ul><ul><li>Consumer Control </li></ul><ul><li>Data Security </li></ul><ul><li>Material Change to Existing OBA Policies & Practices </li></ul><ul><li>Sensitive Data </li></ul><ul><li>Accountability </li></ul>Advertiser involvement is greatest Agency involvement is greatest 7 – Self Regulatory Principles
    35. 44. <ul><li>Media Professionals </li></ul><ul><ul><li>Focus on placement – how is the icon used </li></ul></ul><ul><ul><li>Pharma – ensure the icon is not used </li></ul></ul><ul><ul><li>Talk to publishers to confirm plans will be implemented correctly </li></ul></ul><ul><li>Creative & Technology </li></ul><ul><ul><li>Design ad units with upper right hand corner free and clear of imagery and animation </li></ul></ul><ul><ul><li>Code ads free of any click action within upper right hand corner of the ads </li></ul></ul><ul><li>All Ad professionals </li></ul><ul><ul><li>Continue to educate clients and discuss the importance of this program </li></ul></ul>Closing Thoughts – Getting Involved

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