Engineering Innovation •If we look around, all that we use are due to Engineering Innovations! •Innovations moved us ahead of the prime mates. •Engineering Innovation is a must for Business Survivivaland Success! Engineering Innovation Wealth Creating Cycle Innovation Tools Make it happen for Business Success! Innovate @ any scale @ any activity @ any time @ any place Think and Convert Ideas into real useful product for Business Success.

1. ATOA Scientific Technologies | Multiphysics CAE | Engineering Apps | 3D printing
ATOA:Public
Engineering Innovation
The Key to Success for every Business
Dr Raj C Thiagarajan
atoa.com
Prepared for keynote @
International Conference on
Disruptive Technology and Innovation (ICDTI 2016)
Thiagarajar School of Management (TSM), Madurai, India
01 April 2016

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Overview
• Engineering Innovation
• Wealth Creating Cycle
• Innovation Tools
• Make it happen for Business Success!

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Engineering Innovation
•If we look around, all that
we use are due to
Engineering Innovations!
•Innovations moved us ahead
of the prime mates.
•Engineering Innovation is a
must for Business Survivival
and Success!

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Engineering Innovation
•Engineering Innovation is the key enabler in our
modern society
•Beyond the Basic Needs
–Mobility
–Communication
–Entertainment
–Healthcare
–Finance
Food
Clothing
Shelter

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Innovation Timeline
• Prehistoric: Shelter, Tools, Pottery, Textile,
Wheel, Arch Bridge
• 9: Gun powder
• 12: Mariners Compass
• 13: Paper Making
• 15: Printing Press
• 17: News paper
• 18: Arc lamp, Steam locomotive, Automobiles
• 19: Transportation : Polymer: Jet Engine:
Composites: www: Mobile Phone:
Engineering Innovations from the
Prehistoric Tablet to the Modern Tablet
Shaped Our Growth and Experiences…

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Engineering Innovation Cycle
•Wealth creation cycle
•Contributions for overall
economic growth
•Understanding and Efficient
management is the Key to
business Success
Basic
Research
Applied
Research
Industrial
Research
Engineering
Innovataion
Commerci
alization
Wealth
Creation
ACADEMICINDUSTRY

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Why Innovation for Business Success
• Information flow : Data: Info: Knowledge:
Wisdom
• Globalization: Flat: Global sourcing: Hyper
competitive
• Cycle time: Shorter product life cycle: Global
Launch
• Commoditization: Technology, Product, Trade
secret
• Proprietary Engineering Innovation for Business
Success in the creative economy
Introduction
Growth
Maturity
Time
AdoptionRate
Innovation
Patent or Perish

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Invention vs Innovation
•Thinking and doing.
•Proposing and executing
•Influence the business product.
•Customer experience creation.
•Invention: All about IDEA
•Innovation: Make it work to Make money for the business!

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Innovation process
•Idea Generation
•Idea Evaluation
•Idea implementation
•Commercialization
Idea
Generation
Idea
Evaluation
Idea
implementat
ion
Commerciali
zation

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Fields of Innovation
•Product
•Process
•Organizational
•Market
•Strategic
Strategic
Innovation
Product
Innovation
Organizati
onal
Innovation
Market
Innovation
Process
Innovation

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Type of innovation outputs
•Incremental
–Minor change
•Modular
–Significant change
•Evolutionary
–Substantial change
•Revolutionary
–Breakthrough change
Incremental
Modular
Evolutionary
Revolutionary
Technological Change
KnowledgeRequirement
Traditional Evolutionary Revolutionary
Benefits Incremental Substantial Breakthrough
Idea Idea Spark Idea Flame Idea Explosion
Execution Just Talk Walk the talk Walk the walk

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Innovation Opportunity
• New Markets
• New technology
• New Experience
• New Policy
• Sector
• Size
• Life cycle
• Degree of Novelty
Passive
Reactive
Creative
Ability to change
Need

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Lead the Innovation Game
• Intelligence and competition
• Competitive Edge
–First/ Fast/ Follower
• Publications
~1 year old
• Patents
~2 Year old
• Competition is active with 1 or 2 years head start

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Unity
Quarks, Atoms, Molecules, Materials, Structures, Systems, Planet Earth, Solar System, Universe, Galaxy
Ecosystem
Products
Components
Materials
Molecules
Atom
Quark
Length Scale: Meter
10−18 Attometer
Sub atomic particles
Quarks
Time Scale: Seconds
10−44, Plank time
5.4 x 10-44 s
~Time required for light to
travel in a vacuum a
distance of 1 Planck length
10-24 yoctosecond(ys)
Length Scale: Meter
1018, Petameter
Distance of Galaxies
Light Years
Time Scale: Seconds
1024, 1 yottasecond
32 quadrillion years
~Time required for a 1
solar mass black hole to
evaporate
Approach your Problems at +1 scale

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INNOVATION TOOLS
•Engineering Innovation
Tools
For Business Success
–Natured Inspired
–TRIZ
–Simulation Driven
Engineering Innovation

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Divergent and Convergent
START
FINISH
Many Tools are available to accelerate the innovation process

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Inspiration from Nature

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Inspiration from Nature
Nature perfected the art of innovation

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TRIZ
•Theory of Inventive
Problem Solving
•“The evolution of all
technical systems is
governed by objective
laws”
•”Inventiveness and
creativity can be learned”

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TRIZ for Systematic Innovation
• The TRIZ Foundations
1. Technical systems
2. Levels of innovation
3. Law of ideality
4. Contradictions
5. Evolution of Technical Systems
• Main Tools of TRIZ
• 40 Principless
• A systematic approach to INNOVATION
• Innovative Problem Solving
• To Solve Contradictions
• Forecasting future trends
TRIZ
Trends
Ideality
Contradi
ction
Function
Analysis
S-Fields

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Simulation Based Engineering (SBE)
•SBE product development
•Virtual Product Development
•Virtual Testing
•Certification by Simulations
•3D Printing
•Customer Experience

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CAE for Engineering Innovation
• Industrial Drivers: Cost, Weight and Performance
• CAX (CAD, CAE, CAM) product development for first time right
• Multiphysics, Multimaterial and Multiscale for Innovative Design
Engineering
Innovation
Multiscale Multiphysics
Multimaterial

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Innovate
@ any scale
@ any activity
@ any time
@ any place
Think and Convert Ideas into real useful
product for Business Success.

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