How major companies turned their data into truly efficient results.
#1 - vente-privée.com
#2 - AXA
#3 - Lagardère Active
#4 - T-Online.de
#5 - Priceminister
7. Product display
• Hot brands
• SHORT decision purchase
process
• Limited numbers of offers per
screen
Desktop exclusive offers
One clic Purchase
Immediate
Impulsepurchase
9. 86 billions € sales
turnover
160'000 employees on
all five continents
102 millions clients
$
CHALLENGE
THE
10. Multi-touch
Analyse the whole
sequence of campaign
elements
On / Off Line
Track the sign-up process
across all online and offline
channels
REQUEST
ESTABLISH
CONTACT
NEW
SIGN-UP
Deduplication
Uniquely identify a
prospect/client across all
touch points.
1
2
3
11. Visit Request
Establish
contact
Proposition New sign-up
• Request a
quote
• Request more
information
• Make a
complaint
• View
rates/prices
Contact ClientContactContactVisitor
• Sources • Request is
transferred to
an agent to
be treated
• Agent sends
quote
• New business
Website Routing platform DWH (SI PERFCO)Media
Impressions
OFFLINE
14. On- and off-line data by platform
Allocation by goal
Request
Establish contact
New sign-up/business
Dashboarding by profile
Time to conversion
Visits before conversion
Offline conversion
Online contact
31. New versus Returning Customer
SEGMENTS
Création « simple » :
Prix, Commentaires, Photo !
Création « moins simple » :
Prix, Commentaires, Photo
…
Mais aussi :
Catégories, attributs &
caractéristiques …
32.
33. Secure the test
Measure immediate
impacts
Evaluate Side effects
Segment
5%+ On sales
turnover
M e a s u r e
REAL