Recession Marketing What Every Restaurant Marketer Must Know by 2009 Noah N. Glass GoMobo Founder & CEO
What’s Coming in 2009? <ul><li>Economic recession </li></ul><ul><ul><li>Tighter marketing budget; scrutiny from CFO </li><...
The CFO World View ROI!
Traditional vs. New Media Traditional Media  TV, radio, print New Media  Online, mobile No No Yes Yes Targeted? Trackable?
Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCan...
Imagine Your POS Everywhere
Your Website Browsing or buying? $ NO BUYING
Action-Oriented Ads
Online Ordering Stats 20% new customers* 15-20%  $ lift over phone orders** Sources: *http://www.hughes.com/HUGHES/Rooms/D...
Get Their Permission <ul><li>Email Marketing </li></ul><ul><ul><li>Targeted deals </li></ul></ul><ul><ul><li>Restaurant ne...
Reward Your 20  1 4 2 5 3 FREE! 80/20 Rule 60% choose restaurants with loyalty programs*  Stealth mode: Surprise and delig...
Fans, Friends, and Followers Engage: Analyze:
About GoMobo ® <ul><ul><li>Mobile and online ordering </li></ul></ul><ul><ul><li>Text message and email marketing </li></u...
 
Q&A We’ll email you an on-demand copy  of this presentation Questions?  Call GoMobo at  646 723 4333 or email webinar@gomo...
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Recession Marketing - What Every Restaurant Marketer Must Know By 2009

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GoMobo Founder & CEO Noah N. Glass presents to marketing leaders of the restaurants industry about the benefits of online ordering, email marketing, online loyalty, social media, and data analysis. Key Point: Today, 41% of media consumption takes place online. Restaurant marketers must shift advertising dollars from traditional media to new media to keep up.

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Recession Marketing - What Every Restaurant Marketer Must Know By 2009

  1. 1. Recession Marketing What Every Restaurant Marketer Must Know by 2009 Noah N. Glass GoMobo Founder & CEO
  2. 2. What’s Coming in 2009? <ul><li>Economic recession </li></ul><ul><ul><li>Tighter marketing budget; scrutiny from CFO </li></ul></ul><ul><ul><li>An opportunity for marketing to be the hero </li></ul></ul>*Source: Epsilon, “Epsilon CMO Survey,” September, 2008. 94% of CMOs believe that “ a tough economic period is precisely the time when marketing plays a key role.”*
  3. 3. The CFO World View ROI!
  4. 4. Traditional vs. New Media Traditional Media TV, radio, print New Media Online, mobile No No Yes Yes Targeted? Trackable?
  5. 5. Source: Time analysis from “Media Consumption Patterns” JupiterResearch (May 2007); Advertising spend from Universal McCann (June 2007) and eMarketer “US Online Overview” (Oct 2007); Google internal estimates Your Advertising Budget Avg Media Consumption Online 41% 34 hours per week What % of ad budget is online? Close the Gap The Opportunity Where the Customers Are
  6. 6. Imagine Your POS Everywhere
  7. 7. Your Website Browsing or buying? $ NO BUYING
  8. 8. Action-Oriented Ads
  9. 9. Online Ordering Stats 20% new customers* 15-20% $ lift over phone orders** Sources: *http://www.hughes.com/HUGHES/Rooms/DisplayPages/LayoutInitial?Container=com.webridge.entity.Entity[OID[754DACFA83D9CB4D85FE2DD20F6E820F]]) ** http://www.pmq.com/mag/20070607/heaven.php
  10. 10. Get Their Permission <ul><li>Email Marketing </li></ul><ul><ul><li>Targeted deals </li></ul></ul><ul><ul><li>Restaurant news </li></ul></ul><ul><ul><li>Surveys </li></ul></ul>Text Message Marketing In a recent trial at 400 SUBWAY® restaurants, text coupons received an 8.7% response rate – as compared to 1-2% for free-standing ads.* Source: Jamie Hatford. Texting Success. QSR Magazine.com. (March 2007)
  11. 11. Reward Your 20 1 4 2 5 3 FREE! 80/20 Rule 60% choose restaurants with loyalty programs* Stealth mode: Surprise and delight Source: www.chockstone.com/markets/restaurants
  12. 12. Fans, Friends, and Followers Engage: Analyze:
  13. 13. About GoMobo ® <ul><ul><li>Mobile and online ordering </li></ul></ul><ul><ul><li>Text message and email marketing </li></ul></ul><ul><ul><li>Digital loyalty </li></ul></ul><ul><ul><li>Local online advertising </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><ul><li>Data analysis </li></ul></ul>Comprehensive Solution
  14. 15. Q&A We’ll email you an on-demand copy of this presentation Questions? Call GoMobo at 646 723 4333 or email webinar@gomobo.com

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