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Advocacy webinar 02142019

American Sustainable Business Council
American Sustainable Business Council
American Sustainable Business CouncilAmerican Sustainable Business Council

In this training, we will educate and prepare business leaders to be effective advocates for your issues. Here's what you will learn: Plan an in-person meeting with policy makers How to prepare and research for in-person meeting Execute a successful meeting with policy makers Post-meeting outreach Get your message to policy makers when you can't meet in person (outside-in approach)

Advocacy webinar 02142019

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Effective Advocating & Lobbying Your
Elected Officials
February 14, 2019
With a decade of experience working on Capitol Hill and in
Federal agencies with a focus on telecommunications and business
issues, I lead ASBC’s policy work on High Road Workplace, which
includes paid leave, worker ownership and other employee-related
policies and Net Neutrality. Prior to joining ASBC, I was as a
Congressional Liaison for the Consumer Financial Protection
Bureau, where I built and managed relationships between the
Bureau and Congress. Prior to joining the Bureau, I was a
Legislative Aide for U.S. Senator Kay Hagan (D-NC) and worked
in the House of Representatives. My career in politics and policy
began on the North Carolina Obama for America Presidential
campaign as a Field Organizer. I am a graduate of the Fordham
University School of Law and Howard University.
John B. Minor, Policy Manager
asbcouncil.org/webinars
• We represent over 250,000 businesses nationwide.
• Including:
– Over 250 corporate members
– Over 80 business organizations
• Where We Advocate
– Washington, DC
– State
– Local
• Our business leaders act as spokespersons on ASBC policy campaigns.
– We provide policy statements to the press and policy makers.
• Introduce our member businesses to their elected representatives and agency officials.
• Provide media support through placement of op-eds and other media.
ASBC Sphere of Influence
asbcouncil.org/webinars
• Your values and principles are important.
– Your businesses have grown and become successful because of your leadership
and vision.
– That insight is necessary to advance the policies we know that are both
profitable and responsible.
• Business leaders are often the most credible and authoritative voice
to affect policy change.
• Responsible businesses essential to the debate.
– Without you, bad actors shape the discourse.
• If you’re not at the table, you’re on the menu.
– To change laws to suit our ethos, responsible business leaders must speak up!
WHY BECOME AN ADVOCATE?
asbcouncil.org/webinars
• What do you hope to accomplish with the meeting?
• What is your “ask” of the policymaker/staffer?
– Introduce
– Inform
– Persuade
• Identify which representative is most appropriate?
– Federal, State, or Local
– House or Senate
• Personal office or Committee
– Agency
SET YOUR OBJECTIVE
asbcouncil.org/webinars
• Call or Email your target office
– Typical office has a Scheduler or Executive Assistant
– Email is usually best
• Ask to meet with the Elected Official/Policymaker
– Identify yourself as a constituent (when possible)
• Representatives more receptive to constituent concerns
– Identify yourself as a business leader
– List the attendees who will be joining you
– Set a date and time
• Meeting with staff is beneficial.
– The staff is knowledgeable on issues and speaks directly with official.
– The staff is often the actual policy maker.
REQUEST YOUR MEETING
asbcouncil.org/webinars

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Advocacy webinar 02142019

  • 1. Effective Advocating & Lobbying Your Elected Officials February 14, 2019
  • 2. With a decade of experience working on Capitol Hill and in Federal agencies with a focus on telecommunications and business issues, I lead ASBC’s policy work on High Road Workplace, which includes paid leave, worker ownership and other employee-related policies and Net Neutrality. Prior to joining ASBC, I was as a Congressional Liaison for the Consumer Financial Protection Bureau, where I built and managed relationships between the Bureau and Congress. Prior to joining the Bureau, I was a Legislative Aide for U.S. Senator Kay Hagan (D-NC) and worked in the House of Representatives. My career in politics and policy began on the North Carolina Obama for America Presidential campaign as a Field Organizer. I am a graduate of the Fordham University School of Law and Howard University. John B. Minor, Policy Manager asbcouncil.org/webinars
  • 3. • We represent over 250,000 businesses nationwide. • Including: – Over 250 corporate members – Over 80 business organizations • Where We Advocate – Washington, DC – State – Local • Our business leaders act as spokespersons on ASBC policy campaigns. – We provide policy statements to the press and policy makers. • Introduce our member businesses to their elected representatives and agency officials. • Provide media support through placement of op-eds and other media. ASBC Sphere of Influence asbcouncil.org/webinars
  • 4. • Your values and principles are important. – Your businesses have grown and become successful because of your leadership and vision. – That insight is necessary to advance the policies we know that are both profitable and responsible. • Business leaders are often the most credible and authoritative voice to affect policy change. • Responsible businesses essential to the debate. – Without you, bad actors shape the discourse. • If you’re not at the table, you’re on the menu. – To change laws to suit our ethos, responsible business leaders must speak up! WHY BECOME AN ADVOCATE? asbcouncil.org/webinars
  • 5. • What do you hope to accomplish with the meeting? • What is your “ask” of the policymaker/staffer? – Introduce – Inform – Persuade • Identify which representative is most appropriate? – Federal, State, or Local – House or Senate • Personal office or Committee – Agency SET YOUR OBJECTIVE asbcouncil.org/webinars
  • 6. • Call or Email your target office – Typical office has a Scheduler or Executive Assistant – Email is usually best • Ask to meet with the Elected Official/Policymaker – Identify yourself as a constituent (when possible) • Representatives more receptive to constituent concerns – Identify yourself as a business leader – List the attendees who will be joining you – Set a date and time • Meeting with staff is beneficial. – The staff is knowledgeable on issues and speaks directly with official. – The staff is often the actual policy maker. REQUEST YOUR MEETING asbcouncil.org/webinars
  • 7. • Think about your story. – What do you want your Member to know? – How will the policy affect you and your employees? • Research the policymaker’s background – Make sure they are the right target. – Everyone’s time is precious. Your time is your money and speaking with the wrong office can be a waste of your money. • Identify if there is specific piece of legislation/measure/etc. – Offices are more receptive to discussions on actual policies and bills. – Members and staffers are very busy and do not like unfocused discussions. Keep this in mind! • Prepare facts, background material. – This is where ASBC comes in. We make sure your facts are correct and that you understand the policy. • Research recent news stories for your issue. • Create a document to leave with the office. • Don’t hog the talking time. PREPARE, PREPARE, PREPARE asbcouncil.org/webinars
  • 8. • Thank the official for their time. • Set a follow up date to continue the discussion. – Members and staff are very busy. Make sure that you stay at the forefront by following up on your requests and any new developments. • Get a picture! – Use your social media presence to promote your business and connections to policy makers. • Send a thank you (email/letter). – Common courtesy goes a long way. • Follow up! – This is key. Many conversations end at the conclusion of the meeting. Follow up to ensure that this doesn’t happen to you! AFTER THE MEETING asbcouncil.org/webinars
  • 9. • Coalitions – Work with similarly aligned businesses and advocacy organizations to build support across different industrial sectors. • Grassroots – Building an organic movement through your own actions and campaigns. • Validators – Third parties that have recognized expertise and authority that champion your causes and provide validation of your positions. • ASBC can provide support and guidance on all three. OUTSIDE ADVOCACY TECHNIQUES asbcouncil.org/webinars
  • 10. • Coalitions Letter writing • Phone calls – Volume. Volume. Volume. • Host or attend town halls/public events – Establish a relationship with the Member and their staff outside of the office. – Demonstrates that you are involved in the community and will use your bully pulpit to rally support or opposition. • Invite officials to visit your business – Let them know how your business will be affected. – Put a face to the actual bill or policy. OUTSIDE ADVOCACY TECHNIQUES asbcouncil.org/webinars
  • 11. • Social Media – Spread your message to your customers and partners. – Effective tool to demonstrate support and create a narrative. • Earned Media – Op-eds, interviews, and other media opportunities. • Paid Media – Online, print, radio, and television ads • Owned/Internal Media – Blog posts, press statements, and white papers OUTSIDE ADVOCACY TECHNIQUES asbcouncil.org/webinars
  • 13. OUTSIDE ADVOCACY TECHNIQUES asbcouncil.org/webinars Working with ASBC Hammad Atassi, Chief Executive hatassi@asbcouncil.org John B. Minor, Policy Manager jminor@asbcouncil.org