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Effectively Advocating and Lobbying Your Elected Officials

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-Plan an in-person meeting with policy makers
-Execute a successful meeting with policy makers
-Get your message to policy makers when you can't meet in person—an outside-in approach

May 10, 2017

Published in: Government & Nonprofit
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Effectively Advocating and Lobbying Your Elected Officials

  1. 1. Effective Advocating & Lobbying Your Elected Officials May 10, 2017
  2. 2. • Represent over 200,000 businesses in 40 states. • Over 80 business organizations are members. • Over 130 companies are members. • Advocate at federal level in Washington, DC. • Advocate in state capitals. • Place Op-eds and Policy Statements in media. • Have Biz leaders be spokes to media on issues. • Bring Biz leaders to DC to testify & lobby Congress & Administration. ASBC’s Reach/Capabilities asbcouncil.org/webinars
  3. 3. ASBC’s Reach/Capabilities asbcouncil.org/webinars JULIA WATTS, ASSOCIATE DIRECTOR OF CAMPAIGNS, ASBC Julia Watts is the associate director of policy and campaigns for the American Sustainable Business Council. She leads business organizing efforts and directs the High Road Workplace Project, an effort championing responsible workplace policy. Previously she managed organization-wide advocacy efforts and provided policy expertise on issues related to the health of the nonprofit sector for the nation’s largest network of human services providers. Watts is an AmeriCorps alumna. She holds a master’s degree in public administration from the George Washington University and a bachelor’s degree in political science from the University of North Carolina at Chapel Hill. .
  4. 4. • Business leaders most credible voice • Responsible businesses essential to the debate • If you’re not at the table, you’re on the menu WHY BE AN ADVOCATE asbcouncil.org/webinars
  5. 5. • Sequence of an effective lobby visit • One process, any office HOW TO DO A LOBBY VISIT asbcouncil.org/webinars
  6. 6. • What do you hope to accomplish with the meeting? • What is your “ask” of the policymaker/staffer? • Identify which officeholder is most appropriate SET YOUR OBJECTIVE asbcouncil.org/webinars
  7. 7. • Call or Email your target office – Typical office has a position called “Scheduler” • Ask to meet with the Elected Official/Policymaker – Identify yourself as a constituent (when possible) – Identify yourself as a business leader – List the attendees who will be joining you – Set a date and time • Meeting with staff is beneficial, too REQUEST YOUR MEETING asbcouncil.org/webinars
  8. 8. • Think through your “story” • Research the policymaker’s background • Prepare facts, background material • Identify if there is specific piece of legislation/measure/etc. • Research recent news stories for your issue • Create a “leave behind” document • Don’t hog the talking time PREPARE, PREPARE, PREPARE asbcouncil.org/webinars
  9. 9. • Thank the official • Set a follow up date for response to your “ask” • Get a picture – use social media* • Send a thank you (email/letter) • Follow up! AFTER THE MEETING asbcouncil.org/webinars
  10. 10. • Coalitions • Grassroots • Validators OUTSIDE ADVOCACY TECHNIQUES asbcouncil.org/webinars
  11. 11. • Coalitions Letter writing • Phone calls • Attend town halls/public events • Invite officials to visit your business OUTSIDE ADVOCACY TECHNIQUES asbcouncil.org/webinars
  12. 12. • Social Media • Earned Media • Paid Media • Owned/Internal Media OUTSIDE ADVOCACY TECHNIQUES asbcouncil.org/webinars
  13. 13. Questions? OUTSIDE ADVOCACY TECHNIQUES asbcouncil.org/webinars
  14. 14. OUTSIDE ADVOCACY TECHNIQUES asbcouncil.org/webinars Working with ASBC Richard Eidlin, Vice President/Co-founder reidlin@asbcouncil.org 303-478-0131 Julia Watts, Associate Director, Campaigns jwatts@asbcouncil.org 202-650-7678

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