SlideShare a Scribd company logo

Hone Your Message and Work with the Media to Get it Out

If the new political reality has you itching to speak out in the media, this session is for you. Learn best practices from the front lines. Panelists: David Brodwin, Co-founder, VP Media and Communications & CFO, ASBC Bob Keener, Deputy Director, Public Relations, ASBC

1 of 20
Download to read offline
Hone Your Message
and Work with the
Media to Get It Out
Webinar
May 25, 2017
• Represent over 250,000 businesses in 40 states.
• Over 130 direct member businesses.
• Over 80 association members.
• Wide range of sustainability issues.
• Advocate at federal level and in state capitals.
• Place Op-eds and Policy Statements in media.
• Have Biz leaders be spokes to media on issues.
• Bring Biz leaders to DC to testify & lobby Congress & Administration.
ASBC’s Reach & Capabilities
asbcouncil.org/webinars
ASBC’s Reach/Capabilities
asbcouncil.org/webinars
DAVID BRODWIN, CO-FOUNDER AND VP OF MEDIA AND
COMMUNICATIONS, ASBC
David heads marketing and finance at ASBC. His background involves
executive leadership in management consulting, high technology and
public policy. In the private sector he was a partner at Accenture, leading
the firm’s strategy work in media and entertainment, and was marketing
VP at Radius, a computer peripherals business. In the nonprofit sector, he
was president of New Voice of Business and executive director at
Rockridge Institute, a think tank that explored political communications.
David writes a regular column on “Economic Intelligence” for U.S. News
and World Report, and lectures on movements for social change. He
holds degrees from Stanford and Harvard.
ASBC’s Reach/Capabilities
asbcouncil.org/webinars
BOB KEENER, DEPUTY DIRECTOR OF PUBLIC RELATIONS, ASBC
Bob is responsible for setting ASBC’s press strategy and
communications. He directs and implements all press-related activities;
oversees development of press materials, op-eds and columns; and
conducts training and coordination of media spokespeople.
He has been working in issues advocacy for 15 years after a career in
the private sector, first running a franchise business and then working in
marketing and PR. His private sector work encompassed corporate,
start-ups and agencies, including a stint at Hill & Knowlton―at the time
the world's largest PR agency. More recently he was Director of
Communications at United for a Fair Economy.
• Understanding your power and influence
with the media
• Training to maximize your impact
TODAY’S GOALS
asbcouncil.org/webinars
• Business leaders are widely credible
• Essential for business to counter typical right
wing arguments on regulation, taxes, etc.
• Your personal credibility carries the day
• Self-interest meets public interest
WHY BE AN ADVOCATE
asbcouncil.org/webinars

More Related Content

What's hot

Building Collaborative Relationships Final2
Building Collaborative Relationships Final2Building Collaborative Relationships Final2
Building Collaborative Relationships Final2ChrisBruhl
 
Making the Most of your Board, Session Three: Involving Your Board in Fundrai...
Making the Most of your Board, Session Three: Involving Your Board in Fundrai...Making the Most of your Board, Session Three: Involving Your Board in Fundrai...
Making the Most of your Board, Session Three: Involving Your Board in Fundrai...GuideStar
 
GuideStar Webinar (01/09/14) - Overcoming Your Less Than Perfect Board
GuideStar Webinar (01/09/14) - Overcoming Your Less Than Perfect BoardGuideStar Webinar (01/09/14) - Overcoming Your Less Than Perfect Board
GuideStar Webinar (01/09/14) - Overcoming Your Less Than Perfect BoardGuideStar
 
Making the Most of Your Board Webinar Series, Session Two: Best Practices for...
Making the Most of Your Board Webinar Series, Session Two: Best Practices for...Making the Most of Your Board Webinar Series, Session Two: Best Practices for...
Making the Most of Your Board Webinar Series, Session Two: Best Practices for...GuideStar
 
About the Stand for Your Mission Campaign
About the Stand for Your Mission CampaignAbout the Stand for Your Mission Campaign
About the Stand for Your Mission CampaignBoardSource
 
Ye! Local Chapters Presentation
Ye! Local Chapters PresentationYe! Local Chapters Presentation
Ye! Local Chapters PresentationClaire Sterngold
 
Be the Lettuce to my Tomato: Bonner Leadership Team
Be the Lettuce to my Tomato: Bonner Leadership TeamBe the Lettuce to my Tomato: Bonner Leadership Team
Be the Lettuce to my Tomato: Bonner Leadership TeamBonner Foundation
 
Nonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)s
Nonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)sNonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)s
Nonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)s4Good.org
 
20 Shocking Secrets About the News Business (Hint: It's All About Innovation)
20 Shocking Secrets About the News Business (Hint: It's All About Innovation)20 Shocking Secrets About the News Business (Hint: It's All About Innovation)
20 Shocking Secrets About the News Business (Hint: It's All About Innovation)Alexa Schirtzinger
 

What's hot (10)

Building Collaborative Relationships Final2
Building Collaborative Relationships Final2Building Collaborative Relationships Final2
Building Collaborative Relationships Final2
 
Making the Most of your Board, Session Three: Involving Your Board in Fundrai...
Making the Most of your Board, Session Three: Involving Your Board in Fundrai...Making the Most of your Board, Session Three: Involving Your Board in Fundrai...
Making the Most of your Board, Session Three: Involving Your Board in Fundrai...
 
GuideStar Webinar (01/09/14) - Overcoming Your Less Than Perfect Board
GuideStar Webinar (01/09/14) - Overcoming Your Less Than Perfect BoardGuideStar Webinar (01/09/14) - Overcoming Your Less Than Perfect Board
GuideStar Webinar (01/09/14) - Overcoming Your Less Than Perfect Board
 
Making the Most of Your Board Webinar Series, Session Two: Best Practices for...
Making the Most of Your Board Webinar Series, Session Two: Best Practices for...Making the Most of Your Board Webinar Series, Session Two: Best Practices for...
Making the Most of Your Board Webinar Series, Session Two: Best Practices for...
 
About the Stand for Your Mission Campaign
About the Stand for Your Mission CampaignAbout the Stand for Your Mission Campaign
About the Stand for Your Mission Campaign
 
Managing Projects
Managing ProjectsManaging Projects
Managing Projects
 
Ye! Local Chapters Presentation
Ye! Local Chapters PresentationYe! Local Chapters Presentation
Ye! Local Chapters Presentation
 
Be the Lettuce to my Tomato: Bonner Leadership Team
Be the Lettuce to my Tomato: Bonner Leadership TeamBe the Lettuce to my Tomato: Bonner Leadership Team
Be the Lettuce to my Tomato: Bonner Leadership Team
 
Nonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)s
Nonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)sNonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)s
Nonprofit Advocacy: Lobbying and Election-Related Activities for 501(c)(3)s
 
20 Shocking Secrets About the News Business (Hint: It's All About Innovation)
20 Shocking Secrets About the News Business (Hint: It's All About Innovation)20 Shocking Secrets About the News Business (Hint: It's All About Innovation)
20 Shocking Secrets About the News Business (Hint: It's All About Innovation)
 

Similar to Hone Your Message and Work with the Media to Get it Out

Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing EnginePutting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing EngineOnline Marketing Institute
 
Strategic Communications and Personal Branding
Strategic Communications and Personal BrandingStrategic Communications and Personal Branding
Strategic Communications and Personal BrandingAlan Weinkrantz
 
PR 101 For Small Businesses
PR 101 For Small BusinessesPR 101 For Small Businesses
PR 101 For Small Businessesprconsultant
 
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...
Webinar Replay:  The Value of Content on Today's Web: Does Social Media Provi...Webinar Replay:  The Value of Content on Today's Web: Does Social Media Provi...
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...Social Media Today
 
How to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACHow to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACLyndal Cairns
 
Thirst: What Drives Social Media Campaigns
Thirst: What Drives Social Media CampaignsThirst: What Drives Social Media Campaigns
Thirst: What Drives Social Media CampaignsMike Johnston
 
Alexandra DiPalma: Domino Sound | Should You Start a Podcast in 2019?
Alexandra DiPalma: Domino Sound | Should You Start a Podcast in 2019?Alexandra DiPalma: Domino Sound | Should You Start a Podcast in 2019?
Alexandra DiPalma: Domino Sound | Should You Start a Podcast in 2019?Adam Kunes
 
Three Things NOW! - Content Marketing, Listening and Social Media
Three Things NOW! - Content Marketing, Listening and Social MediaThree Things NOW! - Content Marketing, Listening and Social Media
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
 
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyDo-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyPR Guy
 
Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012Cision
 
Working With The Media… An Introduction
Working With The Media… An IntroductionWorking With The Media… An Introduction
Working With The Media… An IntroductionAli Sajid
 
PR for Hardware Startups - C4 Ventures
PR for Hardware Startups - C4 VenturesPR for Hardware Startups - C4 Ventures
PR for Hardware Startups - C4 Venturesolivierhuez
 
How to lead a social media engagement strategy, presented by Christi McNeill
How to lead a social media engagement strategy, presented by Christi McNeillHow to lead a social media engagement strategy, presented by Christi McNeill
How to lead a social media engagement strategy, presented by Christi McNeillSocialMedia.org
 

Similar to Hone Your Message and Work with the Media to Get it Out (20)

Earned media webinar 2 20-19
Earned media webinar 2 20-19Earned media webinar 2 20-19
Earned media webinar 2 20-19
 
De Paul University Slide Share
De Paul University Slide ShareDe Paul University Slide Share
De Paul University Slide Share
 
Putting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing EnginePutting PR in Front of Your Inbound Marketing Engine
Putting PR in Front of Your Inbound Marketing Engine
 
Taking National Advocay and Making it Local
Taking National Advocay and Making it LocalTaking National Advocay and Making it Local
Taking National Advocay and Making it Local
 
Strategic Communications and Personal Branding
Strategic Communications and Personal BrandingStrategic Communications and Personal Branding
Strategic Communications and Personal Branding
 
PR 101 For Small Businesses
PR 101 For Small BusinessesPR 101 For Small Businesses
PR 101 For Small Businesses
 
Doing PR in the US
Doing PR in the USDoing PR in the US
Doing PR in the US
 
Media trust volunteering
Media trust volunteeringMedia trust volunteering
Media trust volunteering
 
Getting The News
Getting The NewsGetting The News
Getting The News
 
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...
Webinar Replay:  The Value of Content on Today's Web: Does Social Media Provi...Webinar Replay:  The Value of Content on Today's Web: Does Social Media Provi...
Webinar Replay: The Value of Content on Today's Web: Does Social Media Provi...
 
How to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMACHow to build a kickass public interest campaign - for NAMAC
How to build a kickass public interest campaign - for NAMAC
 
Thirst: What Drives Social Media Campaigns
Thirst: What Drives Social Media CampaignsThirst: What Drives Social Media Campaigns
Thirst: What Drives Social Media Campaigns
 
Blu energy drink
Blu energy drinkBlu energy drink
Blu energy drink
 
Alexandra DiPalma: Domino Sound | Should You Start a Podcast in 2019?
Alexandra DiPalma: Domino Sound | Should You Start a Podcast in 2019?Alexandra DiPalma: Domino Sound | Should You Start a Podcast in 2019?
Alexandra DiPalma: Domino Sound | Should You Start a Podcast in 2019?
 
Three Things NOW! - Content Marketing, Listening and Social Media
Three Things NOW! - Content Marketing, Listening and Social MediaThree Things NOW! - Content Marketing, Listening and Social Media
Three Things NOW! - Content Marketing, Listening and Social Media
 
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyDo-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
 
Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012Mark ragan ceo presentation to vocus user convference 2012
Mark ragan ceo presentation to vocus user convference 2012
 
Working With The Media… An Introduction
Working With The Media… An IntroductionWorking With The Media… An Introduction
Working With The Media… An Introduction
 
PR for Hardware Startups - C4 Ventures
PR for Hardware Startups - C4 VenturesPR for Hardware Startups - C4 Ventures
PR for Hardware Startups - C4 Ventures
 
How to lead a social media engagement strategy, presented by Christi McNeill
How to lead a social media engagement strategy, presented by Christi McNeillHow to lead a social media engagement strategy, presented by Christi McNeill
How to lead a social media engagement strategy, presented by Christi McNeill
 

More from American Sustainable Business Council

Effective Advocating & Lobbying Your Elected Officials on Clean Water and ot...
 Effective Advocating & Lobbying Your Elected Officials on Clean Water and ot... Effective Advocating & Lobbying Your Elected Officials on Clean Water and ot...
Effective Advocating & Lobbying Your Elected Officials on Clean Water and ot...American Sustainable Business Council
 
How New Jersey’s Energy Master Plan (EMP) is critical to creating a more sust...
How New Jersey’s Energy Master Plan (EMP) is critical to creating a more sust...How New Jersey’s Energy Master Plan (EMP) is critical to creating a more sust...
How New Jersey’s Energy Master Plan (EMP) is critical to creating a more sust...American Sustainable Business Council
 
Facebook and Ben & Jerry's: Corporate Strategies to Reduce Carbon Pollution
Facebook and Ben & Jerry's: Corporate Strategies to Reduce Carbon PollutionFacebook and Ben & Jerry's: Corporate Strategies to Reduce Carbon Pollution
Facebook and Ben & Jerry's: Corporate Strategies to Reduce Carbon PollutionAmerican Sustainable Business Council
 

More from American Sustainable Business Council (20)

The Business Case for Water Infrastructure
The Business Case for Water InfrastructureThe Business Case for Water Infrastructure
The Business Case for Water Infrastructure
 
Revolutionizing Accounting with George Serafeim
Revolutionizing Accounting with George SerafeimRevolutionizing Accounting with George Serafeim
Revolutionizing Accounting with George Serafeim
 
How it Works!
How it Works!How it Works!
How it Works!
 
Making the Business Case on Clean Water Issues to the Media
Making the Business Case on Clean Water Issues to the MediaMaking the Business Case on Clean Water Issues to the Media
Making the Business Case on Clean Water Issues to the Media
 
Making the Business Case on Clean Water Issues to the Media
Making the Business Case on Clean Water Issues to the MediaMaking the Business Case on Clean Water Issues to the Media
Making the Business Case on Clean Water Issues to the Media
 
Effective Advocating & Lobbying Your Elected Officials on Clean Water and ot...
 Effective Advocating & Lobbying Your Elected Officials on Clean Water and ot... Effective Advocating & Lobbying Your Elected Officials on Clean Water and ot...
Effective Advocating & Lobbying Your Elected Officials on Clean Water and ot...
 
How New Jersey’s Energy Master Plan (EMP) is critical to creating a more sust...
How New Jersey’s Energy Master Plan (EMP) is critical to creating a more sust...How New Jersey’s Energy Master Plan (EMP) is critical to creating a more sust...
How New Jersey’s Energy Master Plan (EMP) is critical to creating a more sust...
 
Re-Thinking Our Way to the Future We Want
Re-Thinking Our Way to the Future We WantRe-Thinking Our Way to the Future We Want
Re-Thinking Our Way to the Future We Want
 
Opportunity zones webinar
Opportunity zones webinarOpportunity zones webinar
Opportunity zones webinar
 
Yes on1631 presentation oct 26, 2018
Yes on1631 presentation   oct 26, 2018Yes on1631 presentation   oct 26, 2018
Yes on1631 presentation oct 26, 2018
 
Taking Action on Climate Through Pricing Carbon
Taking Action on Climate Through Pricing CarbonTaking Action on Climate Through Pricing Carbon
Taking Action on Climate Through Pricing Carbon
 
The Power of Sustainable Purchasing
The Power of Sustainable PurchasingThe Power of Sustainable Purchasing
The Power of Sustainable Purchasing
 
Why Net Neutrality Matters for Business
Why Net Neutrality Matters for BusinessWhy Net Neutrality Matters for Business
Why Net Neutrality Matters for Business
 
Curb Climate Change: Putting a Price on Carbon
Curb Climate Change: Putting a Price on CarbonCurb Climate Change: Putting a Price on Carbon
Curb Climate Change: Putting a Price on Carbon
 
Sustainable Procurement
Sustainable ProcurementSustainable Procurement
Sustainable Procurement
 
The Business Case for Medicare For All
The Business Case for Medicare For AllThe Business Case for Medicare For All
The Business Case for Medicare For All
 
Effectively Advocating and Lobbying Your Elected Officials
Effectively Advocating and Lobbying Your Elected OfficialsEffectively Advocating and Lobbying Your Elected Officials
Effectively Advocating and Lobbying Your Elected Officials
 
Don't Believe Trump's Hype: Regulations do Work for Business
Don't Believe Trump's Hype: Regulations do Work for BusinessDon't Believe Trump's Hype: Regulations do Work for Business
Don't Believe Trump's Hype: Regulations do Work for Business
 
Facebook and Ben & Jerry's: Corporate Strategies to Reduce Carbon Pollution
Facebook and Ben & Jerry's: Corporate Strategies to Reduce Carbon PollutionFacebook and Ben & Jerry's: Corporate Strategies to Reduce Carbon Pollution
Facebook and Ben & Jerry's: Corporate Strategies to Reduce Carbon Pollution
 
The On-Demand Economy: Insights on an Independent Workforce
The On-Demand Economy: Insights on an Independent WorkforceThe On-Demand Economy: Insights on an Independent Workforce
The On-Demand Economy: Insights on an Independent Workforce
 

Recently uploaded

Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...TalentView
 
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdf
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdfPUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdf
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdfUniversity of Exeter MA Publishing
 
EAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfEAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfDarryl_Carr
 
The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...Hamed Mehrzadegan
 
Comprehensive Guide - How to Hire Certified Magento Developers in India
Comprehensive Guide - How to Hire Certified Magento Developers in IndiaComprehensive Guide - How to Hire Certified Magento Developers in India
Comprehensive Guide - How to Hire Certified Magento Developers in IndiaPixlogix Infotech
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...Precious Mvulane CA (SA),RA
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Neil Kimberley
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowngothuyanct
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxdeveloperarafat360
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfDerekIwanaka1
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdfBloomerang
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYNeil Kimberley
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysAggregage
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Clean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceClean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceMarketing847413
 
ZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationKings Reddys
 
Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024caddrafting1
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitybayusch
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...MiMOiQ1
 

Recently uploaded (20)

Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
 
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdf
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdfPUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdf
PUBLISHING AND LITERARY NETWORKS IN THE SOUTH WEST_EBOOK_WCOVER.pdf
 
EAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfEAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdf
 
The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...The value chain is a concept that describes the full range of activities and ...
The value chain is a concept that describes the full range of activities and ...
 
Comprehensive Guide - How to Hire Certified Magento Developers in India
Comprehensive Guide - How to Hire Certified Magento Developers in IndiaComprehensive Guide - How to Hire Certified Magento Developers in India
Comprehensive Guide - How to Hire Certified Magento Developers in India
 
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...Zero Budget Marketing  Strategy with KPIs for a Cleaning Detergent  Training ...
Zero Budget Marketing Strategy with KPIs for a Cleaning Detergent Training ...
 
Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024Pernod Ricard presentation at CAGNY 2024
Pernod Ricard presentation at CAGNY 2024
 
Let’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflowLet’s get moving! Setting some goals Optimizing your workflow
Let’s get moving! Setting some goals Optimizing your workflow
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptx
 
BeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdfBeMetals Presentation_February_15_2024.pdf
BeMetals Presentation_February_15_2024.pdf
 
02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf02.22.2024 Email Options in Bloomerang.pdf
02.22.2024 Email Options in Bloomerang.pdf
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNY
 
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer JourneysYour Expert Guide to CX Orchestration & Enhancing Customer Journeys
Your Expert Guide to CX Orchestration & Enhancing Customer Journeys
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Clean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor ConferenceClean/Renewable Energy Virtual Investor Conference
Clean/Renewable Energy Virtual Investor Conference
 
ZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English Presentation
 
Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024Construction Documents Guide: Types and Significance in 2024
Construction Documents Guide: Types and Significance in 2024
 
SD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivitySD-WAN_MoD.pptx for SD WAN networks connectivity
SD-WAN_MoD.pptx for SD WAN networks connectivity
 
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
Bloomerang Scaling New Heights_ Tailored Strategies for Securing Your Next-Le...
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
 

Hone Your Message and Work with the Media to Get it Out

  • 1. Hone Your Message and Work with the Media to Get It Out Webinar May 25, 2017
  • 2. • Represent over 250,000 businesses in 40 states. • Over 130 direct member businesses. • Over 80 association members. • Wide range of sustainability issues. • Advocate at federal level and in state capitals. • Place Op-eds and Policy Statements in media. • Have Biz leaders be spokes to media on issues. • Bring Biz leaders to DC to testify & lobby Congress & Administration. ASBC’s Reach & Capabilities asbcouncil.org/webinars
  • 3. ASBC’s Reach/Capabilities asbcouncil.org/webinars DAVID BRODWIN, CO-FOUNDER AND VP OF MEDIA AND COMMUNICATIONS, ASBC David heads marketing and finance at ASBC. His background involves executive leadership in management consulting, high technology and public policy. In the private sector he was a partner at Accenture, leading the firm’s strategy work in media and entertainment, and was marketing VP at Radius, a computer peripherals business. In the nonprofit sector, he was president of New Voice of Business and executive director at Rockridge Institute, a think tank that explored political communications. David writes a regular column on “Economic Intelligence” for U.S. News and World Report, and lectures on movements for social change. He holds degrees from Stanford and Harvard.
  • 4. ASBC’s Reach/Capabilities asbcouncil.org/webinars BOB KEENER, DEPUTY DIRECTOR OF PUBLIC RELATIONS, ASBC Bob is responsible for setting ASBC’s press strategy and communications. He directs and implements all press-related activities; oversees development of press materials, op-eds and columns; and conducts training and coordination of media spokespeople. He has been working in issues advocacy for 15 years after a career in the private sector, first running a franchise business and then working in marketing and PR. His private sector work encompassed corporate, start-ups and agencies, including a stint at Hill & Knowlton―at the time the world's largest PR agency. More recently he was Director of Communications at United for a Fair Economy.
  • 5. • Understanding your power and influence with the media • Training to maximize your impact TODAY’S GOALS asbcouncil.org/webinars
  • 6. • Business leaders are widely credible • Essential for business to counter typical right wing arguments on regulation, taxes, etc. • Your personal credibility carries the day • Self-interest meets public interest WHY BE AN ADVOCATE asbcouncil.org/webinars
  • 7. • Much harder to get coverage now • No one covers business policy • Journalists under more pressure • Need quick, pithy, colorful comments • Want story elements that fit standard frames CURRENT MEDIA CONTEXT asbcouncil.org/webinars
  • 8. • Help win the issue • Break the standard frame • Make the business/economic case • Elevate individual businesses • Present a powerful growing movement ASBC’S MEDIA OBJECTIVES asbcouncil.org/webinars
  • 9. • Leverage meetings with policymakers – Press conferences, 1:1 meetings with journalists • Inject messages in media – Quotes in context of breaking news – Pitch business leaders for interview – Ghost-write and place Op-eds and columns – Leverage Social media, blogs, etc. • Coach, prep, and support business leaders for media roles WHAT WE DO asbcouncil.org/webinars
  • 10. • Shows that you “walk your talk” • Inspires, motivates employees • Strengthens customer loyalty • Builds your reputation as a leader PUBLIC ENGAGEMENT BUILDS YOUR BRAND asbcouncil.org/webinars
  • 11. • Example: State Carbon Price • Agenda: – Approaching media – Pitching and working with journalists – Op-eds, columns, blogs • Your questions GETTING MESSSAGES CARRIED IN THE MEDIA asbcouncil.org/webinars
  • 12. • Research to locate key journalists – Issue-focused and business-focused – Learn how stories are developed at the media outlet • Print and online • Broadcast – Editors vs. Reporters vs. Producers vs. Bookers • Study their work; think about what they would do with your story idea APPROACHING MEDIA asbcouncil.org/webinars
  • 13. • Prioritize your targets • Plan your approach – Start easy, start local – Stage your contacts one at a time APPROACHING MEDIA asbcouncil.org/webinars
  • 14. • Make contact – Introduce yourself and your business – Ask if they are interested in your perspective on the issue – Ask if now is a good time (if not find out when) – Make a pitch – Try for a meeting (in-person) APPROACHING MEDIA asbcouncil.org/webinars
  • 15. • Develop a pitch – Hook to something in the news (Paris agreement decision) – Be clear on your key messages – Think up some pithy soundbites – Write it up in an email; remember the Subject line PITCHING & WORKING WITH JOURNALISTS asbcouncil.org/webinars
  • 16. • Make your pitch AND build the relationship – If they don’t run with your pitch now, offer to be there in the future • Try for in-person – If you have an interesting facility, invite them there – Offer lunch, coffee, drinks • Keep in touch–especially when news happens • When they contact you, get back ASAP PITCHING & WORKING WITH JOURNALISTS asbcouncil.org/webinars
  • 17. • You get to control the message • Research the facts and evidence to support your agenda • Study the content where you want to be • Follow the requirements and process for submitting • Call and email to learn why not OP-EDS, COLUMNS & BLOGS asbcouncil.org/webinars
  • 18. • Fill out our “Speak Out” form – http://bit.ly/asbcspeak • Return our call or email ASAP • Read our Key Messages on the issues • Understand the context and the story angle • Prepare a soundbite or two • Evangelize! LET ASBC HELP YOU asbcouncil.org/webinars
  • 20. OUTSIDE ADVOCACY TECHNIQUES asbcouncil.org/webinars Working with ASBC David Brodwin, Vice President/Co-founder dbrodwin@asbcouncil.org Bob Keener, Deputy Director, Public Relations bkeener@asbcouncil.org