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The On-Demand Economy: Insights on an Independent Workforce

Steve King, Principal, Emergent Research Claudia Viek, CEO, California Association for Micro Enterprose Opportunity (CAMEO) Pat Heffernan, founder, Marketing Partners, Inc., co-chair ASBC Working Group for Women. (moderator)

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The On-Demand Economy:
Insights on an Independent
Workforce
Webinar | July 12, 2016
Upcoming Events
July 20 Event
Sustainable Business Panel at The Republican National
Convention
July 26 Event
Sustainable Business Panel at The Democratic National
Convention
asbcouncil.org/webinars
Working Group for Women
ASBC’s Working Group for Women is a ‘think-do tank’ for forward-thinking women
business owners, managers and employees that helps to ensure that gender concerns are
reflected in our policy and advocacy work. It provides opportunities for women to develop and
advance nonpartisan business policies and gender equity practices that showcase women’s
perspectives and demonstrate the advantages of diversity and inclusion for a sustainable
economy. The Working Group for Women focuses on many issues, including: capital access,
minimum wage, workplace practices, chemical reform and clean energy. The Working Group
for Women holds regular conference calls, webinars and gatherings.
To become involved, contact Pat Heffernan at PHeffernan@marketing-partners.com or
Claudia Viek at cviek@microbiz.org.
asbcouncil.org/webinars
Upcoming Events
July 20 Event
Sustainable Business Panel at The Republican National
Convention
July 26 Event
Sustainable Business Panel at The Democratic National
Convention
asbcouncil.org/webinars
Steve King, Principal, Emergent Research
Steve King is a Partner at Emergent Research. Steve's current research
and consulting is focused on the future of work, the rise of the
independent workforce and the impact of Big Data on small businesses.
Steve has extensive consulting, marketing and general management
experience with both large and small companies. Steve has served as
vice president of Corporate Marketing for Macromedia, vice president and
general manager of Asia Pacific for Lotus Development Corporation and
vice president of marketing for Isys Corporation.
asbcouncil.org/webinars
THE GROWING GIG ECONOMY
Steve King
Partner
Emergent Research

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The On-Demand Economy: Insights on an Independent Workforce

  • 1. The On-Demand Economy: Insights on an Independent Workforce Webinar | July 12, 2016
  • 2. Upcoming Events July 20 Event Sustainable Business Panel at The Republican National Convention July 26 Event Sustainable Business Panel at The Democratic National Convention asbcouncil.org/webinars
  • 3. Working Group for Women ASBC’s Working Group for Women is a ‘think-do tank’ for forward-thinking women business owners, managers and employees that helps to ensure that gender concerns are reflected in our policy and advocacy work. It provides opportunities for women to develop and advance nonpartisan business policies and gender equity practices that showcase women’s perspectives and demonstrate the advantages of diversity and inclusion for a sustainable economy. The Working Group for Women focuses on many issues, including: capital access, minimum wage, workplace practices, chemical reform and clean energy. The Working Group for Women holds regular conference calls, webinars and gatherings. To become involved, contact Pat Heffernan at PHeffernan@marketing-partners.com or Claudia Viek at cviek@microbiz.org. asbcouncil.org/webinars
  • 4. Upcoming Events July 20 Event Sustainable Business Panel at The Republican National Convention July 26 Event Sustainable Business Panel at The Democratic National Convention asbcouncil.org/webinars
  • 5. Steve King, Principal, Emergent Research Steve King is a Partner at Emergent Research. Steve's current research and consulting is focused on the future of work, the rise of the independent workforce and the impact of Big Data on small businesses. Steve has extensive consulting, marketing and general management experience with both large and small companies. Steve has served as vice president of Corporate Marketing for Macromedia, vice president and general manager of Asia Pacific for Lotus Development Corporation and vice president of marketing for Isys Corporation. asbcouncil.org/webinars
  • 6. THE GROWING GIG ECONOMY Steve King Partner Emergent Research
  • 7. 7 ALTERNATIVE WORK RELATIONSHIPS GROWING Source: The Rise of Alternative Work Relationships & the Gig Economy
  • 8. 8
  • 9. THE ONLINE GIG ECONOMY IS SMALL, BUT GROWING RAPIDLY (70% OF THE INDEPENDENT GIG WORKERS ARE PART-TIME)
  • 10. Claudia Viek, CEO, California Association for Micro Enterprise Opportunity Claudia Viek has served as CEO of CAMEO, the California network of micro business assistance and lenders, since 2007. She has been a pioneer in both the Micro Enterprise and business incubation fields in California. She is the founding Executive Director of the Renaissance Entrepreneurship Center in San Francisco, an award winning training, financing and business incubation program. Claudia is a board officer of the Assoc. for Enterprise Opportunity past President of the San Francisco Bay Area Chapter of NAWBO. asbcouncil.org/webinars
  • 12. THE FIVE C’S OF THE ENTREPRENEURSHIP ECOSYSTEM
  • 13. COACHING • Small Biz Development Centers • Women’s Biz Centers • Nonprofit Entrepreneurship Programs • BusinessAdvising.org • Micro Mentor
  • 16. COACHING+CAPITAL+CONNECTION=SUCCESS When entrepreneurs receive support and business assistance: – The average job creation for start- ups is two jobs (or the equivalent of 2 jobs) in addition to the owner over 36 months. – Eighty percent of client start-up businesses survive (and thrive) the first three-to-five years.
  • 19. RESOURCES • State of Independence Report, MBO Partners https://www.mbopartners.com/state-of-independence • DIY Economic Development Heidi Pickman and Claudia Viek, IEDC Economic Development Journal http://www.iedconline.org/documents/members-only/do-it-yourself- economic-growth/ • Grow Your Own Guide,Federal Reserve Bank of Kansas City https://www.kansascityfed.org/publicat/community/gyo/gyo-guide.pdf • A Grassroots Approach to Economic Development, BALLE https://bealocalist.org/grassroots-approach-economic-development • The Solo City 2016 Report; TheSoloProject.com
  • 20. • Provide business leaders to testify at hearings and briefings • Develop policy recommendations • Advocate for policies at federal and state levels • Change how the media reports on “What Business Thinks” (write/place op-eds) • Craft business cases to support legislation • Fly-Ins Working with ASBC Richard Eidlin reidlin@asbcouncil.org 1401 New York Avenue, Suite 1225 Washington, D.C. 20005