Startup finalista #CEA17

1. Making Healthcare Safer
UBIMEDICAL Estrada Municipal 506, 6200-284 Covilhã PORTUGAL | +351 275 241 280 | uphill.pt | eduardo@uphill.pt

2. Total cost of medical error in the USCause of death in the US

3. Medical teams don’t get
feedback on their gaps
Hospitals don’t have insight
on the performance and
compliance of their teams
Problem

4. Solution
A SaaS intelligent system for clinical training and analysis
Patient cases
Analytics &
benchmarkingCreated or Shared
Imported
(Hospital stack)
Simulated EHR
MD Training
Track Metrics

5. Legionella Pneumonia
Respiratory Distress
SIMULATED CASE
Team 1
V. Franca
X-Ray
1
2 hours
125 €
Team 2
Lisboa
X-Ray
2
4,5 hours
250 €
Team 3
Braga
X-Ray, CT Scan
7
21 hours
2.650 €
IMAGING
BLOOD ANALYSIS
TIME TO DIAGNOSIS
TOTAL COST

6. VALUE PROPOSITION
HOSPITALS
Quality &
Compliance
PATIENTS
Safety and Evidence
Based Care
MEDICAL TEAMS
Feedback &
Targeted Learning

7. Market Opportunity
15M
/YEAR
EU & NA
2,5% SAM
Serviceable
Obtainable Market
618M
/YEAR
EU & NA
20.627 Hospitals (H)
Serviceable
Available Market
AVG Workers: 200 | AVG Budget per Worker.: 150€/Y
TARGET CLIENT
• Medium to large hospitals
(>200 collaborators) and
health schools
TRENDS
• More regulated
practice
• Cloud SaaS
• Big-data analytics
EVOLUTION
• ↑ Health professionals
• ↑ R&D on patient safety
• ↑ Net healthcare market
growth

8. Competition and Our Advantages
Biomedical
Simulation
Human
Resources
Saas
Healthcare IT
Education SaaS
No Hardware
Costs
3
Our competitors work
with high margins selling
expensive hardware
Price Point
4
Light cost structure and
infrastructure allows
competitive pricing
Easy Setup
1
Requires only a browser
no sales-rep contact
Scalable and
Cloud Based
5
We can grow from a
department to serve an
entire hospital in minutes
Non
Obstructive
2
We gather insights from
a familiar interaction
Multi vendor
compatible
6
Our product can
work with the
implemented stack
of software

9. Luís Patrão Duarte Sequeira Eduardo Rodrigues
CO-FOUNDER CO-FOUNDER CO-FOUNDER
• MD
• Medical Advisor for the IT
division Ministry of Health
(SPMS, EPE)
• MSc Student in Data Science
• MD at Hospital Beatriz
Ângelo
• Invited Professor at NOVA
Medical School
• MSc Student in Health
Business Intelligence
• Programming since 13yo
• MD
• PhD student
• Head of UBI Biomedical
Simulation Centre (LaC)
• Internal medicine specialist
• Patient safety investigator
João Martins
UI/UX DESIGNER
Nuno Carapito
DEVELOPER
Inês Moreira
CUSTOMER SUCCESS
6 | march 2017 9 | within 6 months

10. NOVEMBER 2016
WINNERS
National Award for
Young Entrepreneurs

11. up.events
7500
Users
140.000
EUR traded
> 12
Hospitals in Portugal
Training Events Management SaaS for Healthcare
We have developed a successful product
that is part of our go-to-market strategy

12. 1200
Users
PoC
Integrated with medical curriculum
Key pilots

13. Business
Model
Price per user-seat
15€/month
AVG selling price/year
36.000 €
Cross-sales
shared patient cases
custom integrations
REVENUE STREAMS ACQUISITION CHANNELS GOALS & MILESTONES
Organic
Free for medical schools
Sales
Pilot based sale (60d)
Reseller (15% com.)
Marketing
Expand to our clients
Business cases
Monthly Recurring Revenue
18k | 12 months
Total Converted Clients
6 | 11 months
Pilots Acquired per Month
2 per month | 9 months

14. Healthcare professionals deeply influence quality of care and,
with UpSim, UpHill has a unique solution to improve patient
safety and clinical outcomes at Luz Saúde.
Francisca Leite, PhD
HEAD OF INNOVATION, DEVELOPMENT & TRAINING
“
Clients

15. What we’re looking for
250k € for 12,5% of equity
12 MONTHS
HIRE DEVELOP IMPLEMENT V1
• 2 Developers
• 2 UI Designers
• 1 Data scientist
• 1 CMO
• Co-founders
• Launch V1
• Marketing & sales
plan
• Product market fit
• Customer
development
• First marketing efforts
• Start international
sales pipeline
• Pilots and Clients: 10
• MRR: € 18K
RAISED: 50K FROM CAIXA CAPITAL
We plan to raise in 12-18 months to boost marketing efforts
• EHR simulator
• Case builder
• Case analysis
• Results dashboard

16. UBIMEDICAL Estrada Municipal 506, 6200-284 Covilhã PORTUGAL | +351 275 241 280 | uphill.pt | eduardo@uphill.pt
Eduardo Freire Rodrigues
CO-FOUNDER | eduardo@uphill.pt
Making Healthcare Safer