SlideShare a Scribd company logo
1 of 19
EFFECTIVE
COMMUNICATION
STRATEGIES
Prepared by: Hearty Shane Aguilario
Feature of an effective communication
ProfessorsBroom,CutlipandCenter(2012)intheir
pioneerbook“Effective PublicRelations” discussed theSeven
(7)C’sofEffective Communication.Presently, thisiswidely used
especially inpublicrelations andadvertising.
7C’S OF EFFECTIVE COMMUNICATION
1.COMPLETENESS
Completecommunicationisessentialtothe
qualityofthecommunicationprocessingeneral.Hence,
communicationshouldincludeeverythingthatthe
receiverneedstohearforhim/hertorespond,reactor
evaluateproperly.
Bad Example
Hi Guys,
Please make sure to carry all the items tomorrow for the meeting.
Regards
Amar
Good Example
Hi Guys,
Just a reminder that we have a meeting scheduled at 10.00 am tomorrow to
discuss the Britannia event. Please make sure you get all the event props that
need to be presented to the client.
Regards
Amar
2.CONCISENESS
Concisenessdoes notmeankeepingthe
messageshortbutmakingitdirectorstraighttothe
point.Insignificantorredundantinformationshouldbe
eliminatedfromthecommunicationthatwillbesentto
therecipient.
Bad Example
Dear Bharat,
I wanted to talk about the video editing ideas we sort of planned out the other day. Don’t you think it would
make a lot of sense to also add additional elements to the videos? I mean, I think that would sort of improve the
quality of the videos as well as have a stronger impact on the client’s message.
For instance, we could add a dissolve transition to each movie, which would then give it a seamless flow. This
would then make the video cleaner and be more appealing in the minds of the people. The impact would just be
a lot greater. This makes a lot more sense according to me.
What do you think?
Regards
Aaron
Good Example
Dear Bharat,
I wanted to discuss the video editing ideas we planned out yesterday. It would be better to add additional
elements to the video in order to have a stronger impact on the client’s message.
A dissolve transition would give a seamless flow to each movie and make the videos cleaner and appealing in the
minds of the target audience.
What do you think?
Regards
Aaron
3.CONSIDERATION
Tobeeffective,thespeakershouldalways
considerrelevantinformationabouthis/herreceiver
suchasmood,background,race,preference,education,
status,andneeds,amongothers.Bydoingso,he/shecan
easilybuildrapportwiththeaudience.
4.CONCRETENESS
Effectivecommunicationhappenswhenthe
messageisconcreteandsupportedbyfacts,figure,and
real-lifeexampleandsituation.Inthiscase,thereceiver
ismoreconnectedtothemessageconveyed.
Bad Example
Save time with the Indicator Master Every Day
Good Example
Have you ever been late for a meeting just because you didn’t know the train schedule?
Hate waiting for a bus because you don’t know its timings? Then download the Indicator
Master app. It will give you all the train and bus schedules so that you can avoid delays
and save time!
5.COURTESY
Thespeakershowscourtesyincommunication
byrespectingtheculture,valuesbeliefofhis/her
recievers.Beingcourteousalwayscreatesapositive
impacttotheaudience.
Bad Example
Dear Suzie,
I have noticed that there are always delays in the orders. You need to focus on the orders department
as a priority. Please get all the orders cleared ASAP!
Regards
Greg
Good Example
Dear Suzie,
Thank you for your work at the book fair. I have noticed that there are orders pending which need to
be cleared on priority. I would appreciate it if you could focus on getting these cleared so that we can
avoid any delays to the customer.
Thanks a lot, and please let me know if you have any questions regarding the same.
Best,
Greg
6. CLEARNESS
Clearnessincommunicationimpliestheuseof
simpleandspecificwordstoexpressideas.Itisalso
achievedwhenthefocusesonlyonasingleobjectivein
his/herspeechsoasnottoconfusetheaudience.
Bad Example
Hi Pete,
I would like to schedule a meeting with you in regards to yesterday’s conversation. The topics
you covered were great, and I’d like to speak about them in detail. Please let me know when
you would like to have this meet.
Regards,
Chris
Good Example
Hi Pete,
I would like to schedule a meeting with you in regards to your presentation on email marketing.
The topics you covered were great, and I would like to discuss implementation on our current
clients. Please let me know when you have the time so that we can discuss it in detail.
Regards
Chris
7.CORRECTNESS
Correctnessingrammarandsentencestructure
eliminatesnegativeimpactontheaudienceandincreases
thecredibilityandeffectivenessofthemessage.
Bad Example
Hi Sam,
It was wonderful meeting you last weak. I had a good time. I’m sure we will be able to do some
great work on this project. Let me know weather you need any supplies from the company and I’ll
get it delivered as soon as possible.
Thanks again, speak to you soon!
Regards
Desmond
TEST/QUIZ
i. Enumeration
1-7Enumerate7C’s(Any order)
1.
2.
3.
4.
5.
6.
7.
II. Answer the following/given questions
8.Howdo the7C’shelpyou becomeeffectiveincommunication?
9.Whatisthemostimportant in7C'sofcommunication?
10. WhyIs7C’simportant
HEARTY SHANE AGUILARIO
(LEADER)
MEMBERS:
JILLIAN SOBERANO
RINO BARRIDA
JONASH BALDELOVAR
THANK YOU FOR LISTENING
HAVE A GREAT DAY AND GOD BLESS!!!
3rd
Reporter
s
Answer key
1.Completeness/Complete
2.Conciseness/Concise
3.Consideration/Considerate
4.Concretness/Concrete
5.Coutesy/Courteous
6.Clearness/Clear
7.Correctness/Correct
8.Usethe7 CsofCommunicationasachecklistforallofyourcommunication.
9.Correctness.Itisreferredtothefactualaccuracyofwordsused incommunicationbetweenorpeoplecommunicatingwith organizations. Itis
important inboth verbaland non-verbalcommunicationwhereselectionofcorrectwordsattherighttimeisimportant.
10.Tohelpensurethat thepersonyou'recommunicatingwith hearswhatyou'retryingto say.

More Related Content

What's hot

Parts of an Argument
Parts of an ArgumentParts of an Argument
Parts of an Argument
sallison
 
Paragraphs and topic sentences
Paragraphs and topic sentencesParagraphs and topic sentences
Paragraphs and topic sentences
Sussan Roo
 
The concluding paragraph
The concluding paragraphThe concluding paragraph
The concluding paragraph
michael_uprh
 

What's hot (20)

What is a debate
What is a debateWhat is a debate
What is a debate
 
Writing essays.ppt
Writing essays.pptWriting essays.ppt
Writing essays.ppt
 
REPORT WRITING
REPORT WRITINGREPORT WRITING
REPORT WRITING
 
Argumentative paragraphs
Argumentative paragraphsArgumentative paragraphs
Argumentative paragraphs
 
What is an argumentative essay
What is an argumentative essayWhat is an argumentative essay
What is an argumentative essay
 
Argumentative vs discursive essays
Argumentative vs discursive essaysArgumentative vs discursive essays
Argumentative vs discursive essays
 
Neurophysiology of language
Neurophysiology of languageNeurophysiology of language
Neurophysiology of language
 
Parts of an Argument
Parts of an ArgumentParts of an Argument
Parts of an Argument
 
Narrowing thesis statement
Narrowing thesis statementNarrowing thesis statement
Narrowing thesis statement
 
Discursive Essays
Discursive EssaysDiscursive Essays
Discursive Essays
 
Paragraphs and topic sentences
Paragraphs and topic sentencesParagraphs and topic sentences
Paragraphs and topic sentences
 
Theories of Speech Perception
Theories of Speech PerceptionTheories of Speech Perception
Theories of Speech Perception
 
The Anatomy and Physiology of Speech Production(Phonetics)
The Anatomy and Physiology of Speech Production(Phonetics)The Anatomy and Physiology of Speech Production(Phonetics)
The Anatomy and Physiology of Speech Production(Phonetics)
 
Theories of speech perception.pptx
Theories of speech perception.pptxTheories of speech perception.pptx
Theories of speech perception.pptx
 
Long reports
Long reportsLong reports
Long reports
 
Writing an Argumentative Essay
Writing an Argumentative EssayWriting an Argumentative Essay
Writing an Argumentative Essay
 
Properties of language morphology and communication
Properties of language morphology and communicationProperties of language morphology and communication
Properties of language morphology and communication
 
Paragraph unity and coherence 1
Paragraph unity and coherence 1Paragraph unity and coherence 1
Paragraph unity and coherence 1
 
The concluding paragraph
The concluding paragraphThe concluding paragraph
The concluding paragraph
 
Steps in Writing a Paragraph
Steps in Writing a ParagraphSteps in Writing a Paragraph
Steps in Writing a Paragraph
 

Similar to EFFECTIVE COMMUNICATION STRATEGIES (g-11).pptx

video beats powerpoint
video beats powerpointvideo beats powerpoint
video beats powerpoint
Joe Stephens
 
Proposal
ProposalProposal
Proposal
Crashin
 
Proposal
ProposalProposal
Proposal
Crashin
 
7 cs of communication
7 cs of communication7 cs of communication
7 cs of communication
VIVEK SINGH
 
The 7 cs of communication
The 7 cs of communicationThe 7 cs of communication
The 7 cs of communication
ALOK PRAKASH
 
AQ.1 What are the five steps to formulate a successful mar- keti.docx
AQ.1 What are the five steps to formulate a successful mar- keti.docxAQ.1 What are the five steps to formulate a successful mar- keti.docx
AQ.1 What are the five steps to formulate a successful mar- keti.docx
festockton
 

Similar to EFFECTIVE COMMUNICATION STRATEGIES (g-11).pptx (20)

Effective Communicaiton in Project
Effective Communicaiton in ProjectEffective Communicaiton in Project
Effective Communicaiton in Project
 
7 c's of communication
7 c's of communication7 c's of communication
7 c's of communication
 
Panya's guide to creating engaging live commerce
Panya's guide to creating engaging live commerce Panya's guide to creating engaging live commerce
Panya's guide to creating engaging live commerce
 
7 C's of Communication
7 C's of Communication7 C's of Communication
7 C's of Communication
 
Features of an effective communication
Features of an effective communicationFeatures of an effective communication
Features of an effective communication
 
video beats powerpoint
video beats powerpointvideo beats powerpoint
video beats powerpoint
 
Mos exp 10rules
Mos exp 10rulesMos exp 10rules
Mos exp 10rules
 
Proposal
ProposalProposal
Proposal
 
Proposal
ProposalProposal
Proposal
 
7 cs of communication
7 cs of communication7 cs of communication
7 cs of communication
 
Alex Greenwood PR Presentation - New Design
Alex Greenwood PR Presentation - New DesignAlex Greenwood PR Presentation - New Design
Alex Greenwood PR Presentation - New Design
 
Advanced Presentation Techniques
Advanced Presentation TechniquesAdvanced Presentation Techniques
Advanced Presentation Techniques
 
Ezymeetz a4 25_tips_killer_meetings
Ezymeetz a4 25_tips_killer_meetingsEzymeetz a4 25_tips_killer_meetings
Ezymeetz a4 25_tips_killer_meetings
 
The 7 cs of communication
The 7 cs of communicationThe 7 cs of communication
The 7 cs of communication
 
Effective Business Communication-USB.pptx
Effective Business Communication-USB.pptxEffective Business Communication-USB.pptx
Effective Business Communication-USB.pptx
 
Freelance Workshop Lecture 3
Freelance Workshop Lecture 3Freelance Workshop Lecture 3
Freelance Workshop Lecture 3
 
Create Engaging Scenario-Based Training on ANY Budget
Create Engaging Scenario-Based Training on ANY BudgetCreate Engaging Scenario-Based Training on ANY Budget
Create Engaging Scenario-Based Training on ANY Budget
 
Feedback Report 20140902
Feedback Report 20140902Feedback Report 20140902
Feedback Report 20140902
 
Engaging customers | StartUps | Corkscrew Thinking
Engaging customers | StartUps | Corkscrew ThinkingEngaging customers | StartUps | Corkscrew Thinking
Engaging customers | StartUps | Corkscrew Thinking
 
AQ.1 What are the five steps to formulate a successful mar- keti.docx
AQ.1 What are the five steps to formulate a successful mar- keti.docxAQ.1 What are the five steps to formulate a successful mar- keti.docx
AQ.1 What are the five steps to formulate a successful mar- keti.docx
 

More from ANGELIECRISTINEPOMAD1 (10)

The four basic types of speech (according.pptx
The four basic types of speech (according.pptxThe four basic types of speech (according.pptx
The four basic types of speech (according.pptx
 
Presentation1 kc types of speech styles.pptx
Presentation1 kc types of speech styles.pptxPresentation1 kc types of speech styles.pptx
Presentation1 kc types of speech styles.pptx
 
Writing a Critique.pptx
Writing a Critique.pptxWriting a Critique.pptx
Writing a Critique.pptx
 
CONDITIONALS using arguments.pptx
CONDITIONALS using arguments.pptxCONDITIONALS using arguments.pptx
CONDITIONALS using arguments.pptx
 
20-VILLANUEVA-EUNICE.pptx
20-VILLANUEVA-EUNICE.pptx20-VILLANUEVA-EUNICE.pptx
20-VILLANUEVA-EUNICE.pptx
 
SEEKING JUSTICE FOR OTHERS PPT.pptx
SEEKING JUSTICE FOR OTHERS PPT.pptxSEEKING JUSTICE FOR OTHERS PPT.pptx
SEEKING JUSTICE FOR OTHERS PPT.pptx
 
Case Study Remedial Reading.docx
Case Study Remedial Reading.docxCase Study Remedial Reading.docx
Case Study Remedial Reading.docx
 
BASIC CONVENTION OF WRITING.docx
BASIC CONVENTION OF WRITING.docxBASIC CONVENTION OF WRITING.docx
BASIC CONVENTION OF WRITING.docx
 
ANIMATION AND HYPERLINK.pptx
ANIMATION AND HYPERLINK.pptxANIMATION AND HYPERLINK.pptx
ANIMATION AND HYPERLINK.pptx
 
Barriers of communication.pptx
Barriers of communication.pptxBarriers of communication.pptx
Barriers of communication.pptx
 

Recently uploaded

Recently uploaded (20)

Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
NO1 Top Black Magic Specialist In Lahore Black magic In Pakistan Kala Ilam Ex...
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
Sensory_Experience_and_Emotional_Resonance_in_Gabriel_Okaras_The_Piano_and_Th...
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 

EFFECTIVE COMMUNICATION STRATEGIES (g-11).pptx