2. Summary
• Stock price has been
decreasing due to lost sales
• Walmart has one of the best
Back to School Promotions
to increase sales
• Your coffee sales are down
3% compared to the industry
average of 22%
3. Idea
• Place preassembled
shippers down your
grocery action alley that
contain a variety of Folgers
11.3 oz coffee and fill half
of the shipper with an
assortment of your top
selling creamers.
• Place a Manufacturer’s
coupon in the Sunday
paper for $.50 off
4. How it works
50¢ off Folgers Coffee
starting August 1st
This coupon expires 9/1/2016
Who?
This promotion is targeting
parents shopping for school
supplies
What?
The preassembled shipper will be
convenient and will provide
enough shelf space to supply
demand this years Back to School
Event preventing stock-outs
Where?
We can place the shippers in
your grocery action alley to
create enough space for
shoppers to get in and out
When?
Starting in late July we will place
Back to School coupons and send
out digital coupons via text How?
We will place an ad in the Sunday
Paper with a coupon for $.50 off
any size Folgers coffee along with
digital coupons sent via text
message
6. Key Benefits
• With our customized incremental
shippers you can create any variety of
Folgers coffee to fit your market
• Placing Folgers on your grocery action
alley will raise product awareness of
Folgers while exposing your market to
more offerings
• Adding your top selling creamer to
our display will not only drive your
creamer sales but also increase the
average basket ring
7. The Next Step
Next quarter is the most profitable
quarter for coffee sales which raises
the price of coffee. August is the start
to the upcoming “hot” season for
coffee. Lets hop on this promotion at
the start of August to stay ahead of
your competition for back to school
promotions to maximize your margins!
