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Cold storage supermarket | blue for seafood

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Jianfa Ben Tsai
Jianfa Ben Tsai

How do you create the feeling of the sea to your supermarket customers at the seafood section?

1 of 2
BENTSAI.COM Cold Storage Supermarket | BLUE for Seafood
Cold Storage Supermarket | BLUE for Seafood • How do you create the feeling of the sea to your supermarket customers at the seafood section? • Love the idea of use of blue container to hold the seafood. • Choice of blue gets the customer to associate the feeling of the fresh and calm sea. • Good color contrast. • Would the use of blue container be more expensive than mass produced white Styrofoam container? BENTSAI.COM

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Cold storage supermarket | blue for seafood

  • 2. Cold Storage Supermarket | BLUE for Seafood • How do you create the feeling of the sea to your supermarket customers at the seafood section? • Love the idea of use of blue container to hold the seafood. • Choice of blue gets the customer to associate the feeling of the fresh and calm sea. • Good color contrast. • Would the use of blue container be more expensive than mass produced white Styrofoam container? BENTSAI.COM