Issues in tourism enterprises for sustainable tourism

1. Issues and challenges of tourism
enterprises in attaining
sustainable tourism
Anjusha pp

2. Introduction
• Corporate social responsibility has become a leading
concept in contemporary management and business
literature.
• The tourism enterprises are now a days focussing on their
social responsibility hence attaining a sustainable
development.
• There are many issues and challenges faced by them in
attaining sustainability

3. Challenges faced by travel agencies
• Tour operators have a central position in the
tourism supply chain and thus play a key role in
directing tourism flows and cordinating supply
chains.
• In order to attain their sustainability performance
tour operators may take action at three different
levels
1. At the firm level
2. Along their supply chain
3. At the holiday destination level

4. • Any corporate sustainability initiative has to balance its
impact on three things: people, planet, and profit. This
concept is known as the triple bottom line, and it shapes
the environmental efforts for many corporations
worldwide. Sustainability can be difficult to value from a
monetary stand-point, making it challenging for CEO’s
and other executives to understand the importance of
environmental stewardship. Data-driven metrics can help
smooth this process, making it possible for finance and
sustainability teams to work together to create new, cost-
effective plans.

5. • Increased efficiency in managing, energy usage, operational
resources, etc can create more trouble in performing as well as
maintaining the standards. As easy methods are often less
sustainable.
• In the supply chain level many of the suppliers in developing
countries lack the capacity and ability to implement advanced
techniques for waste management and pollution control.
• Dismissing them in favour of more established supplier
become a violation in socio-economic sustainability
perspective.

6. • In general the local knowledge concerning the
sustainable development is often absent or minimal.
• Thus for many companies, pursuing genuine sustainable
supply chain management is still a bridge too far.
• In case of giving job opportunities for the local people
time and costs are a factor.
• In holiday destination level green destinations requires
significant investments, whilst returns will if ever
generally pay off in a long run.

7. • The implementation of sustainable practices requires
efforts to monitor and evaluate.
• The relationship between tour operators and destinations
at large lacks the necessary elements of mutual
interdependency that determine the business
relationship.
• Tour operators generally lack the intrinsic motivation to
invest in the sustainable development of a destination.
• Few return on investment. (risk)

8. • CASE STUDY – TRAVEL LIFE
• Its a major development within the Dutch tour operating
industry’s transition towards sustainability
• Its a web based checklist on a wide range of sustainable
tourism criteria and according to the degree to which
these are met by different suppliers.

9. Hotel industry
CHALLENGES
• In all of this, one of the major current challenges is simply
to define what constitutes a program of sustainability and,
therefore, how to measure sustainability efforts.
• Mainly they can be ‘operational challenges’, ‘behavioural
challenges’.
• No immediate return on investment
• Uplifting the authentic culture in the region.

10. • Guest room energy conservation.
• Food service sustainability .
• Problems in getting an effective sustainable design fo the
hotel
• In integrating energy management
• In proper waste management
• There is a concern that energy-saving modifications to
guest rooms will cause guests to be dissatisfied with their
stay.

11. • One other concern is that hoteliers do not know which
sustainability practices "count" the most with guests.
• Hotels are responsible to give answers to sustainability
related questions. Clearly, being unable to give a solid
answer puts a hotel at a disadvantage

12. Conclusion
• Issues and challenges occur in the tourism
enterprises as they move toward attaining
sustainability.
• Measures and tools to overcome these negatives
should be implemented effectively.