SlideShare a Scribd company logo

"Healthcare and Financial Services SIG" - Rush University Medical Center Social Media

•Download as PPTX, PDF•
•
Chicago AMA
Chicago AMA
TechnologyBusiness
1 of 10
Social Media at Rush May 3, 2012 Marie Mahoney & Deb Song
Social Media at Rush History • Launched Twitter, Facebook, YouTube in summer 2009. • Rush InPerson blog, Rush News Blog launched in autumn 2009. Staff • Social media activity managed within Marketing and Communications and Public Relations • Social media manager – Average 60 minutes daily on posting and monitoring • Policy developed in concert with legal, human resources, compliance • Collaboration with university, alumni relations, fund-raising, archives, among others 2
Social Media Part of Integrated Marketing and Advertising Effort The Department of Marketing and Communications at Rush University Medical Center is responsible for a multidisciplinary marketing and advertising strategy that uses a mix of tactics that support and reinforce one another. Social media activities are part of the mix. Quarterly newsletter, mailed Video “back to approximately 200,000 story” for 30- Chicago-area households. second TV ad spots Various program- specific print collateral pieces Clinical trial ads Newspaper ads 3
Rush Social Media Components • Rush InPerson blog • Rush News Blog • Facebook (medical center, university and alumni pages) • Twitter • YouTube channel Use Web site to lead users to social media sites • Flickr • Yelp • foursquare 4
Don’t just pitch the media. Be the media.
Why? • Direct patient channel: Direct conversation with the patient • Media relations: The media is there looking for stories and sources • Crisis communications: Platform to take control of the message and keep community updated in real-time • Easy-to-use platform • Can post content faster and in real time
Media Relations Changing Role • Staff and budget cuts at news stations • News media relying on media relations departments more and more • National news media asking media relations to conduct, videotape and download interview to their FTP sites
Using Social Media to Promote Health and Medical News Rush News Blog Twitter Facebook YouTube
Types of Stories on Rush News Blog • Posting evergreen story ideas and health tips. • Comments from doctors on breaking health care news such as mammogram screening guidelines, metal-on-metal hip controversies. • Posting videos and pitches for stories that might not warrant a news release. • Posting announcements and news releases which go out on an RSS feed.
Mainstream Media Facilitated by Social Media Used blog to highlight Rush’s earthquake relief efforts in Haiti. Rush garnered media coverage on all the local news outlets in Chicago including, Chicago Tribune, Chicago Sun-Times, ABC-7, CBS-2, NBC-5, WGN-9, WTTW’s Chicago Tonight, WBBM-AM, WGN-AM, etc.

Recommended

Creating a Patient-Centered Digital Strategy
Creating a Patient-Centered Digital StrategyCreating a Patient-Centered Digital Strategy
Creating a Patient-Centered Digital Strategyglendoss
 
Rush University Medical Center, Department of Preventive Medicine Grand Rounds
Rush University Medical Center, Department of Preventive Medicine Grand RoundsRush University Medical Center, Department of Preventive Medicine Grand Rounds
Rush University Medical Center, Department of Preventive Medicine Grand RoundsChicago Department of Public Health
 
New Media and Public Relations
New Media and Public RelationsNew Media and Public Relations
New Media and Public RelationsTharanga Ranasinghe
 
Utilizing social media for subject recruitment - 2 Ten, LLC
Utilizing social media for subject recruitment - 2 Ten, LLC Utilizing social media for subject recruitment - 2 Ten, LLC
Utilizing social media for subject recruitment - 2 Ten, LLC BioAlliance Strategies, LLC
 
Bringing it to 'Bama
Bringing it to 'BamaBringing it to 'Bama
Bringing it to 'BamaLee Aase
 
What Every Social Media Manager Learned From Healthcare (This Year)
What Every Social Media Manager Learned From Healthcare (This Year) What Every Social Media Manager Learned From Healthcare (This Year)
What Every Social Media Manager Learned From Healthcare (This Year) Falcon.io
 
The Evolution of the Revolution
The Evolution of the RevolutionThe Evolution of the Revolution
The Evolution of the RevolutionLee Aase
 
HeSCA Social Media Presentation
HeSCA Social Media PresentationHeSCA Social Media Presentation
HeSCA Social Media PresentationLee Aase
 

Recommended

Creating a Patient-Centered Digital Strategy
Creating a Patient-Centered Digital StrategyCreating a Patient-Centered Digital Strategy
Creating a Patient-Centered Digital Strategyglendoss
 
Rush University Medical Center, Department of Preventive Medicine Grand Rounds
Rush University Medical Center, Department of Preventive Medicine Grand RoundsRush University Medical Center, Department of Preventive Medicine Grand Rounds
Rush University Medical Center, Department of Preventive Medicine Grand RoundsChicago Department of Public Health
 
New Media and Public Relations
New Media and Public RelationsNew Media and Public Relations
New Media and Public RelationsTharanga Ranasinghe
 
Utilizing social media for subject recruitment - 2 Ten, LLC
Utilizing social media for subject recruitment - 2 Ten, LLC Utilizing social media for subject recruitment - 2 Ten, LLC
Utilizing social media for subject recruitment - 2 Ten, LLC BioAlliance Strategies, LLC
 
Bringing it to 'Bama
Bringing it to 'BamaBringing it to 'Bama
Bringing it to 'BamaLee Aase
 
What Every Social Media Manager Learned From Healthcare (This Year)
What Every Social Media Manager Learned From Healthcare (This Year) What Every Social Media Manager Learned From Healthcare (This Year)
What Every Social Media Manager Learned From Healthcare (This Year) Falcon.io
 
The Evolution of the Revolution
The Evolution of the RevolutionThe Evolution of the Revolution
The Evolution of the RevolutionLee Aase
 
HeSCA Social Media Presentation
HeSCA Social Media PresentationHeSCA Social Media Presentation
HeSCA Social Media PresentationLee Aase
 
OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...
OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...
OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...THE HANG SENG UNIVERSITY OF HONG KONG
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing HealthcareLee Aase
 
Social Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media HistorySocial Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media HistoryMayo Clinic
 
Css Digital Marketing Training
Css Digital Marketing TrainingCss Digital Marketing Training
Css Digital Marketing Trainingax321092
 
No Money, No Problem - A Scalable Approach to Social Media Monitoring
No Money, No Problem - A Scalable Approach to Social Media MonitoringNo Money, No Problem - A Scalable Approach to Social Media Monitoring
No Money, No Problem - A Scalable Approach to Social Media MonitoringTamer Hadi
 
Social Media Summit Keynote
Social Media Summit KeynoteSocial Media Summit Keynote
Social Media Summit KeynoteLee Aase
 
Homework2
Homework2Homework2
Homework2SolAh Ahn
 
Chapter 7 PUBLIC RELATION
Chapter 7 PUBLIC RELATIONChapter 7 PUBLIC RELATION
Chapter 7 PUBLIC RELATIONShadina Shah
 
Microsoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th MayMicrosoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th Maygthorsley
 
Microsoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th MayMicrosoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th Maylhinchliffe
 
American Advertising Federation Presentations
American Advertising Federation PresentationsAmerican Advertising Federation Presentations
American Advertising Federation PresentationsLee Aase
 
Overcoming Barriers to Social Media
Overcoming Barriers to Social MediaOvercoming Barriers to Social Media
Overcoming Barriers to Social MediaLee Aase
 
Bringing the Revolution to New Jersey
Bringing the Revolution to New JerseyBringing the Revolution to New Jersey
Bringing the Revolution to New JerseyLee Aase
 
Making Social Media Work in your Organization
Making Social Media Work in your OrganizationMaking Social Media Work in your Organization
Making Social Media Work in your OrganizationLee Aase
 
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberWOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberDenise Silber
 
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberWOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberDenise Silber
 
Summer 2011 Presentation
Summer 2011 PresentationSummer 2011 Presentation
Summer 2011 PresentationLee Aase
 
CDC NPIN In the Know: Facebook & Visual Social Media for Public Health
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN In the Know: Facebook & Visual Social Media for Public Health
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN
 
The case for social media management and archiving
The case for social media management and archivingThe case for social media management and archiving
The case for social media management and archivingActiance, Inc.
 
Idaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationIdaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationLee Aase
 
Western Union's Journey to Customer Loyalty
Western Union's Journey to Customer LoyaltyWestern Union's Journey to Customer Loyalty
Western Union's Journey to Customer LoyaltyChicago AMA
 
Cama givesback 2014 flyer 11 17-14
Cama givesback 2014 flyer 11 17-14Cama givesback 2014 flyer 11 17-14
Cama givesback 2014 flyer 11 17-14Chicago AMA
 

More Related Content

Similar to "Healthcare and Financial Services SIG" - Rush University Medical Center Social Media

OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...
OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...
OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...THE HANG SENG UNIVERSITY OF HONG KONG
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing HealthcareLee Aase
 
Social Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media HistorySocial Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media HistoryMayo Clinic
 
Css Digital Marketing Training
Css Digital Marketing TrainingCss Digital Marketing Training
Css Digital Marketing Trainingax321092
 
No Money, No Problem - A Scalable Approach to Social Media Monitoring
No Money, No Problem - A Scalable Approach to Social Media MonitoringNo Money, No Problem - A Scalable Approach to Social Media Monitoring
No Money, No Problem - A Scalable Approach to Social Media MonitoringTamer Hadi
 
Social Media Summit Keynote
Social Media Summit KeynoteSocial Media Summit Keynote
Social Media Summit KeynoteLee Aase
 
Chapter 7 PUBLIC RELATION
Chapter 7 PUBLIC RELATIONChapter 7 PUBLIC RELATION
Chapter 7 PUBLIC RELATIONShadina Shah
 
Microsoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th MayMicrosoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th Maygthorsley
 
Microsoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th MayMicrosoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th Maylhinchliffe
 
American Advertising Federation Presentations
American Advertising Federation PresentationsAmerican Advertising Federation Presentations
American Advertising Federation PresentationsLee Aase
 
Overcoming Barriers to Social Media
Overcoming Barriers to Social MediaOvercoming Barriers to Social Media
Overcoming Barriers to Social MediaLee Aase
 
Bringing the Revolution to New Jersey
Bringing the Revolution to New JerseyBringing the Revolution to New Jersey
Bringing the Revolution to New JerseyLee Aase
 
Making Social Media Work in your Organization
Making Social Media Work in your OrganizationMaking Social Media Work in your Organization
Making Social Media Work in your OrganizationLee Aase
 
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberWOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberDenise Silber
 
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberWOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberDenise Silber
 
Summer 2011 Presentation
Summer 2011 PresentationSummer 2011 Presentation
Summer 2011 PresentationLee Aase
 
CDC NPIN In the Know: Facebook & Visual Social Media for Public Health
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN In the Know: Facebook & Visual Social Media for Public Health
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN
 
The case for social media management and archiving
The case for social media management and archivingThe case for social media management and archiving
The case for social media management and archivingActiance, Inc.
 
Idaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationIdaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationLee Aase
 

Similar to "Healthcare and Financial Services SIG" - Rush University Medical Center Social Media (20)

OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...
OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...
OUHK Comm6024 - lecture 7 media relations in event management and crisis comm...
 
How Social Media is Changing Healthcare
How Social Media is Changing HealthcareHow Social Media is Changing Healthcare
How Social Media is Changing Healthcare
 
Social Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media HistorySocial Media 110: Mayo Clinic's Social Media History
Social Media 110: Mayo Clinic's Social Media History
 
Css Digital Marketing Training
Css Digital Marketing TrainingCss Digital Marketing Training
Css Digital Marketing Training
 
No Money, No Problem - A Scalable Approach to Social Media Monitoring
No Money, No Problem - A Scalable Approach to Social Media MonitoringNo Money, No Problem - A Scalable Approach to Social Media Monitoring
No Money, No Problem - A Scalable Approach to Social Media Monitoring
 
Social Media Summit Keynote
Social Media Summit KeynoteSocial Media Summit Keynote
Social Media Summit Keynote
 
Homework2
Homework2Homework2
Homework2
 
Chapter 7 PUBLIC RELATION
Chapter 7 PUBLIC RELATIONChapter 7 PUBLIC RELATION
Chapter 7 PUBLIC RELATION
 
Microsoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th MayMicrosoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th May
 
Microsoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th MayMicrosoft Protege Grand Final Pres 6th May
Microsoft Protege Grand Final Pres 6th May
 
American Advertising Federation Presentations
American Advertising Federation PresentationsAmerican Advertising Federation Presentations
American Advertising Federation Presentations
 
Overcoming Barriers to Social Media
Overcoming Barriers to Social MediaOvercoming Barriers to Social Media
Overcoming Barriers to Social Media
 
Bringing the Revolution to New Jersey
Bringing the Revolution to New JerseyBringing the Revolution to New Jersey
Bringing the Revolution to New Jersey
 
Making Social Media Work in your Organization
Making Social Media Work in your OrganizationMaking Social Media Work in your Organization
Making Social Media Work in your Organization
 
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberWOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise Silber
 
WOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise SilberWOHIT 2010: Health 2.0 - Denise Silber
WOHIT 2010: Health 2.0 - Denise Silber
 
Summer 2011 Presentation
Summer 2011 PresentationSummer 2011 Presentation
Summer 2011 Presentation
 
CDC NPIN In the Know: Facebook & Visual Social Media for Public Health
CDC NPIN In the Know: Facebook & Visual Social Media for Public HealthCDC NPIN In the Know: Facebook & Visual Social Media for Public Health
CDC NPIN In the Know: Facebook & Visual Social Media for Public Health
 
The case for social media management and archiving
The case for social media management and archivingThe case for social media management and archiving
The case for social media management and archiving
 
Idaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR PresentationIdaho Healthcare Marketing PR Presentation
Idaho Healthcare Marketing PR Presentation
 

More from Chicago AMA

Western Union's Journey to Customer Loyalty
Western Union's Journey to Customer LoyaltyWestern Union's Journey to Customer Loyalty
Western Union's Journey to Customer LoyaltyChicago AMA
 
Cama givesback 2014 flyer 11 17-14
Cama givesback 2014 flyer 11 17-14Cama givesback 2014 flyer 11 17-14
Cama givesback 2014 flyer 11 17-14Chicago AMA
 
Chicago AMA Gives Back Holiday Celebration
Chicago AMA Gives Back Holiday CelebrationChicago AMA Gives Back Holiday Celebration
Chicago AMA Gives Back Holiday CelebrationChicago AMA
 
Digital Marketing Evolution w/Susan Bryant
Digital Marketing Evolution w/Susan BryantDigital Marketing Evolution w/Susan Bryant
Digital Marketing Evolution w/Susan BryantChicago AMA
 
Brandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziBrandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziChicago AMA
 
Chicago AMA Brand Identity
Chicago AMA Brand IdentityChicago AMA Brand Identity
Chicago AMA Brand IdentityChicago AMA
 
New Chicago AMa Website
New Chicago AMa WebsiteNew Chicago AMa Website
New Chicago AMa WebsiteChicago AMA
 
Unleashing MarCom's Role In Strategy1_15_14
Unleashing MarCom's Role In Strategy1_15_14Unleashing MarCom's Role In Strategy1_15_14
Unleashing MarCom's Role In Strategy1_15_14Chicago AMA
 
Data Driven Marketing by SimpleRelevance
Data Driven Marketing by SimpleRelevanceData Driven Marketing by SimpleRelevance
Data Driven Marketing by SimpleRelevanceChicago AMA
 
Ten Ways to Make Analytics Actionable
Ten Ways to Make Analytics ActionableTen Ways to Make Analytics Actionable
Ten Ways to Make Analytics ActionableChicago AMA
 
AMA Momentum's How to Act on Data by Michael Morin
AMA Momentum's How to Act on Data by Michael MorinAMA Momentum's How to Act on Data by Michael Morin
AMA Momentum's How to Act on Data by Michael MorinChicago AMA
 
AMA Momentum 2013 Solstice Mobile Innovation Presentation
AMA Momentum 2013 Solstice Mobile Innovation PresentationAMA Momentum 2013 Solstice Mobile Innovation Presentation
AMA Momentum 2013 Solstice Mobile Innovation PresentationChicago AMA
 
Market Research SIG: Research for Products that Don't Yet Exist
Market Research SIG: Research for Products that Don't Yet ExistMarket Research SIG: Research for Products that Don't Yet Exist
Market Research SIG: Research for Products that Don't Yet ExistChicago AMA
 
Nonprofit SIG: Maximizing Volunteer Impact
Nonprofit SIG: Maximizing Volunteer ImpactNonprofit SIG: Maximizing Volunteer Impact
Nonprofit SIG: Maximizing Volunteer ImpactChicago AMA
 
Nonprofit SIG - Finding, Training & Putting Talent to Work
Nonprofit SIG - Finding, Training & Putting Talent to WorkNonprofit SIG - Finding, Training & Putting Talent to Work
Nonprofit SIG - Finding, Training & Putting Talent to WorkChicago AMA
 
Nonprofit SIG presents World Sport Chicago
Nonprofit SIG presents World Sport ChicagoNonprofit SIG presents World Sport Chicago
Nonprofit SIG presents World Sport ChicagoChicago AMA
 
Big Data & Agile Marketing
Big Data & Agile MarketingBig Data & Agile Marketing
Big Data & Agile MarketingChicago AMA
 
Chicago AMA Non-Profit SIG - I.C. Stars Presentation
Chicago AMA Non-Profit SIG - I.C. Stars PresentationChicago AMA Non-Profit SIG - I.C. Stars Presentation
Chicago AMA Non-Profit SIG - I.C. Stars PresentationChicago AMA
 
Chicago AMA Non-Profit SIG - Maximizing Volunteer Impact
Chicago AMA Non-Profit SIG - Maximizing Volunteer ImpactChicago AMA Non-Profit SIG - Maximizing Volunteer Impact
Chicago AMA Non-Profit SIG - Maximizing Volunteer ImpactChicago AMA
 
Chicago AMA Non-Profit SIG - Word Sport Chicago
Chicago AMA Non-Profit SIG - Word Sport ChicagoChicago AMA Non-Profit SIG - Word Sport Chicago
Chicago AMA Non-Profit SIG - Word Sport ChicagoChicago AMA
 

More from Chicago AMA (20)

Western Union's Journey to Customer Loyalty
Western Union's Journey to Customer LoyaltyWestern Union's Journey to Customer Loyalty
Western Union's Journey to Customer Loyalty
 
Cama givesback 2014 flyer 11 17-14
Cama givesback 2014 flyer 11 17-14Cama givesback 2014 flyer 11 17-14
Cama givesback 2014 flyer 11 17-14
 
Chicago AMA Gives Back Holiday Celebration
Chicago AMA Gives Back Holiday CelebrationChicago AMA Gives Back Holiday Celebration
Chicago AMA Gives Back Holiday Celebration
 
Digital Marketing Evolution w/Susan Bryant
Digital Marketing Evolution w/Susan BryantDigital Marketing Evolution w/Susan Bryant
Digital Marketing Evolution w/Susan Bryant
 
Brandsmart14 Joe Pulizzi
Brandsmart14 Joe PulizziBrandsmart14 Joe Pulizzi
Brandsmart14 Joe Pulizzi
 
Chicago AMA Brand Identity
Chicago AMA Brand IdentityChicago AMA Brand Identity
Chicago AMA Brand Identity
 
New Chicago AMa Website
New Chicago AMa WebsiteNew Chicago AMa Website
New Chicago AMa Website
 
Unleashing MarCom's Role In Strategy1_15_14
Unleashing MarCom's Role In Strategy1_15_14Unleashing MarCom's Role In Strategy1_15_14
Unleashing MarCom's Role In Strategy1_15_14
 
Data Driven Marketing by SimpleRelevance
Data Driven Marketing by SimpleRelevanceData Driven Marketing by SimpleRelevance
Data Driven Marketing by SimpleRelevance
 
Ten Ways to Make Analytics Actionable
Ten Ways to Make Analytics ActionableTen Ways to Make Analytics Actionable
Ten Ways to Make Analytics Actionable
 
AMA Momentum's How to Act on Data by Michael Morin
AMA Momentum's How to Act on Data by Michael MorinAMA Momentum's How to Act on Data by Michael Morin
AMA Momentum's How to Act on Data by Michael Morin
 
AMA Momentum 2013 Solstice Mobile Innovation Presentation
AMA Momentum 2013 Solstice Mobile Innovation PresentationAMA Momentum 2013 Solstice Mobile Innovation Presentation
AMA Momentum 2013 Solstice Mobile Innovation Presentation
 
Market Research SIG: Research for Products that Don't Yet Exist
Market Research SIG: Research for Products that Don't Yet ExistMarket Research SIG: Research for Products that Don't Yet Exist
Market Research SIG: Research for Products that Don't Yet Exist
 
Nonprofit SIG: Maximizing Volunteer Impact
Nonprofit SIG: Maximizing Volunteer ImpactNonprofit SIG: Maximizing Volunteer Impact
Nonprofit SIG: Maximizing Volunteer Impact
 
Nonprofit SIG - Finding, Training & Putting Talent to Work
Nonprofit SIG - Finding, Training & Putting Talent to WorkNonprofit SIG - Finding, Training & Putting Talent to Work
Nonprofit SIG - Finding, Training & Putting Talent to Work
 
Nonprofit SIG presents World Sport Chicago
Nonprofit SIG presents World Sport ChicagoNonprofit SIG presents World Sport Chicago
Nonprofit SIG presents World Sport Chicago
 
Big Data & Agile Marketing
Big Data & Agile MarketingBig Data & Agile Marketing
Big Data & Agile Marketing
 
Chicago AMA Non-Profit SIG - I.C. Stars Presentation
Chicago AMA Non-Profit SIG - I.C. Stars PresentationChicago AMA Non-Profit SIG - I.C. Stars Presentation
Chicago AMA Non-Profit SIG - I.C. Stars Presentation
 
Chicago AMA Non-Profit SIG - Maximizing Volunteer Impact
Chicago AMA Non-Profit SIG - Maximizing Volunteer ImpactChicago AMA Non-Profit SIG - Maximizing Volunteer Impact
Chicago AMA Non-Profit SIG - Maximizing Volunteer Impact
 
Chicago AMA Non-Profit SIG - Word Sport Chicago
Chicago AMA Non-Profit SIG - Word Sport ChicagoChicago AMA Non-Profit SIG - Word Sport Chicago
Chicago AMA Non-Profit SIG - Word Sport Chicago
 

Recently uploaded

Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsEnterprise Knowledge
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonAnna Loughnan Colquhoun
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 

Recently uploaded (20)

Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 

"Healthcare and Financial Services SIG" - Rush University Medical Center Social Media

  • 1. Social Media at Rush May 3, 2012 Marie Mahoney & Deb Song
  • 2. Social Media at Rush History • Launched Twitter, Facebook, YouTube in summer 2009. • Rush InPerson blog, Rush News Blog launched in autumn 2009. Staff • Social media activity managed within Marketing and Communications and Public Relations • Social media manager – Average 60 minutes daily on posting and monitoring • Policy developed in concert with legal, human resources, compliance • Collaboration with university, alumni relations, fund-raising, archives, among others 2
  • 3. Social Media Part of Integrated Marketing and Advertising Effort The Department of Marketing and Communications at Rush University Medical Center is responsible for a multidisciplinary marketing and advertising strategy that uses a mix of tactics that support and reinforce one another. Social media activities are part of the mix. Quarterly newsletter, mailed Video “back to approximately 200,000 story” for 30- Chicago-area households. second TV ad spots Various program- specific print collateral pieces Clinical trial ads Newspaper ads 3
  • 4. Rush Social Media Components • Rush InPerson blog • Rush News Blog • Facebook (medical center, university and alumni pages) • Twitter • YouTube channel Use Web site to lead users to social media sites • Flickr • Yelp • foursquare 4
  • 5. Don’t just pitch the media. Be the media.
  • 6. Why? • Direct patient channel: Direct conversation with the patient • Media relations: The media is there looking for stories and sources • Crisis communications: Platform to take control of the message and keep community updated in real-time • Easy-to-use platform • Can post content faster and in real time
  • 7. Media Relations Changing Role • Staff and budget cuts at news stations • News media relying on media relations departments more and more • National news media asking media relations to conduct, videotape and download interview to their FTP sites
  • 8. Using Social Media to Promote Health and Medical News Rush News Blog Twitter Facebook YouTube
  • 9. Types of Stories on Rush News Blog • Posting evergreen story ideas and health tips. • Comments from doctors on breaking health care news such as mammogram screening guidelines, metal-on-metal hip controversies. • Posting videos and pitches for stories that might not warrant a news release. • Posting announcements and news releases which go out on an RSS feed.
  • 10. Mainstream Media Facilitated by Social Media Used blog to highlight Rush’s earthquake relief efforts in Haiti. Rush garnered media coverage on all the local news outlets in Chicago including, Chicago Tribune, Chicago Sun-Times, ABC-7, CBS-2, NBC-5, WGN-9, WTTW’s Chicago Tonight, WBBM-AM, WGN-AM, etc.

Editor's Notes

  1. MARIE FIXOld school—telephone, e-mail, complaint forms … Social media—commenting on blogs—”eavesdropping” on conversations … The only way we heard complaints in the past … They can’t think of any other way to get through to you …
  2. MARIE PRETTY UP—SCREEN SHOTS