2. Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine
The use in Health Care of Web-based Tools
blogs, podcasts, tagging, search, wikis …)
to produce User-Generated Content
harness the power of networks,
so as to personalize health care, collaborate,
and promote health education.
3. Health 2.0 : Segmentation (1)
Use of Social Media
• Internet Users on high traffic platforms
• YouTube
• Facebook
• Wikipedia
150 health requests/sec in
• Blogger Germany
• Twitter
• Wordpress
• SlideShare
• SecondLife
4. Health 2.0 : Segmentation (2)
Companies
• Innovative Tools generate new Market Segments
Health Care Consumers / Linking HCP & Patients
Professionals Patients
• Search • Search info and • Questions
• Sharing (cases) content • Searching for quality physical
• Community/ • Community service (where to go)
opinions • Reporting self-info • Online Consultation
• Professional • PHR • PHR
Collaboration
• Telemedicine
• Research
5. Health 2.0 is generating data and
impacting care
Data : User-generated, Biometric, Genetic
Industry R&D is sharing its role in innovation
6. Clickthe known BLOCKBUSTERS
Most of to edit Master title style
are from the US
" Click to edit Master text styles
– Second level
• Third level
– Fourth level
And» Fifth level
some of them are now entering Europe
HOWEVER
22. More Steps to Take
Define/review your
EXPERIMENT
communication strategy
Try new approaches
Internal culture check :
training workshops re
web 2.0…
Monitor your image
Appoint a community
manager
23. Summary
• Web 2.0 for Health Care or participatory
medicine includes both use of social media
platforms and new businesses
• Europe’s diversity has led to plentiful innovation
• Europe’s Health 2.0 is less known than is US
for reasons of language, national borders,
marketing
• Health care Actors should participate in the
Social Media « conversation ». Web site +
YouTube channel, Facebook Fan page, Twitter
feed, ….. This requires organizational
awareness.
25. _________________________________
Denise Silber
Founder Basil Strategies consultants,
European partner for Health 2.0
President, Association pour la Qualité Internet Santé
_________________________________
Denise.Silber@BasilStrategies.com