Objective The purpose of this project is to demonstrate your understanding of the following course concepts: 1. How companies or organizations use digital or social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal. 2. How digital or social media has transformed the communication of idea, information, and arguments in society. Project Description The use of digital and social media can have a profound effect on society.  This project requires you to research and report on an organization or company who has used or is using digital or social media to create a profound effect, impact, or influence on others. Project 2 consists of: 1. Project Requirements (topics and content to cover) 2. Presentation Requirements (content organization) 3. Submission Requirements (how to submit your assignment) 4. Presentation Resources 5. Due Date Information and Late Policy Project Requirements Select an organization or company that used or uses digital or social media to impact others. CREATE A PRESENTATION (using a professional presentation application such as Microsoft PowerPoint, Prezi, or Apple Keynote for the Mac) highlighting the information you found. NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3). PLEASE SELECT A DIFFERENT COMPANY THAN THE ONE YOU USED IN PROJECT 1. SECTION 1: ORGANIZATION OR COMPANY INFORMATION Provide the following information about the organization or company you select. Answer the questions below: Item 1: What is the name of the organization or company? Item 2: What year was the organization or company established? Item 3: What is the organization's or company’s goal or mission? Item 4:  Provide the company's or organization's website address (URL), if available. Item 5: Where is the company or organization's headquarters located? Section 1 Source: Include at least one source for Section 1. Include this source as an in-slide citation and on your References slide(s). SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL MEDIA INFLUENCE Describe how digital or social media was used to influence others while answering the following questions: Item 1:  Describe how digital or social media was used to influence others. Provide at least one example, instance, or situation that highlights this influence. Item 2: In the example, instance, or situation you provided in Item 1, what specific digital or social media platforms were used (e.g. Facebook, Twitter, Instagram, Snap chat, Pinterest, or YouTube) and how were they used? Item 3: What occurred as the result of the use of digital or social media? Describe the impact or magnitude of the change. Section 2 Source: Include at least one source for Section 2. Include this source as an in-slide citation and on your References Slide(s). To help you with completing Section 2, an example is provided below: Section 2 Example 1: Invisible Children .

1. Objective
The purpose of this project is to demonstrate your
understanding of the following course concepts:
1. How companies or organizations use digital or social media
to effectively communicate ideas, information, arguments, and
messages to achieve a specific goal.
2. How digital or social media has transformed the
communication of idea, information, and arguments in society.
Project Description
The use of digital and social media can have a profound effect
on society. This project requires you to research and report on
an organization or company who has used or is using digital or
social media to create a profound effect, impact, or influence on
others.
Project 2 consists of:
1. Project Requirements (topics and content to cover)
2. Presentation Requirements (content organization)
3. Submission Requirements (how to submit your assignment)
4. Presentation Resources

2. 5. Due Date Information and Late Policy
Project Requirements
Select an organization or company that used or uses digital or
social media to impact others.
CREATE A PRESENTATION (using a professional presentation
application such as Microsoft PowerPoint, Prezi, or Apple
Keynote for the Mac) highlighting the information you found.
NOTE 1:
You are required to complete ALL THREE SECTIONS of this
project (Sections 1, 2, and 3).
PLEASE SELECT A DIFFERENT COMPANY THAN THE ONE
YOU USED IN PROJECT 1.
SECTION 1: ORGANIZATION
OR COMPANY INFORMATION
Provide the following information about the organization or
company you select. Answer the questions below:
Item 1:
What is the name of the organization or company?
Item 2:
What year was the organization or company established?
Item 3:

3. What is the organization's or company’s goal or mission?
Item 4:
Provide the company's or organization's website address (URL),
if available.
Item 5:
Where is the company or
organization's
headquarters located?
Section 1 Source:
Include at least
one source
for Section 1. Include this source as an in-slide citation and on
your References slide(s).
SECTION 2: DESCRIPTION OF THE DIGITAL OR SOCIAL
MEDIA INFLUENCE
Describe how digital or social media was used to
influence others while answering the following questions:
Item 1:
Describe how digital or social media was used to influence
others. Provide
at least one
example, instance, or situation that highlights this influence.
Item 2:
In the example, instance, or situation you provided in Item 1,
what specific digital or social media platforms were used (e.g.
Facebook, Twitter, Instagram, Snap chat, Pinterest, or

4. YouTube) and how were they used?
Item 3:
What occurred as the result of the use of digital or social
media? Describe the impact or magnitude of the change.
Section 2 Source:
Include at least
one source
for Section 2. Include this source as an in-slide citation and on
your References Slide(s).
To help you with completing Section 2, an example is provided
below:
Section 2 Example 1: Invisible Children
- Kony 2012
In 2012, an organization called Invisible Children created and
posted a 30 minute movie on YouTube to launch a campaign
they called "Kony 2012." View the movie here (
https://www.youtube.com/watch?v=Y4MnpzG5Sqc
).
The Kony 2012 campaign was an effort to capture James Kony,
who was portrayed as a ruthless rebel leader in Uganda who
committed numerous atrocities against humanity, including
kidnapping and murder.
The Kony 2012 campaign had a tremendous impact.
The video generated over 100 million YouTube Views.
Over 20 million dollars was donated to support the effort to
capture James Kony

5. NOTE 2:
You
cannot
use Invisible Children in your project.
To help you with completing Section 2, a second example is
provided below:
Section 1 Example 2: The ALS Ice Bucket Challenge
In 2016, the Amyotrophic Lateral Sclerosis Association (ALS)
organized the
Ice Bucket Challenge.
The challenge involved pouring a bucket filled with ice and
water over a person's head, followed by the person nominating 3
people who then had to take the challenge. The person would
then making a contribution to ALS research. The challenge
quickly became viral, gaining support and participation from
celebrities. As a result of the challenge, traffic to the ALS web
page increased, over 250,000 new donors signed up, and over
13.3 million dollars was raised.
NOTE 3:
You
cannot
use the ALS Ice Bucket Challenge in your project.
SECTION 3: ANALYSIS
What was the full impact of the use of Digital or Social Media?
Item 1:

6. Was the change created by the use of digital or social media
positive or negative (or both) in your opinion?
Item 2:
How successful was the company in accomplishing the
objective? Support your answer.
Item 3:
List one thing the company could have done better to
accomplish their objective.
To help you with completing Section 3, we have provided two
examples below:
Section 3 Example 1: Invisible Children - Kony 2012
The Kony 2012 campaign had both positive and negative
results:
The Kony 2012 campaign received global attention. This
attention lead to political and military action. The US
government, lead by President Obama, backed a mission of
5,000 soldiers to James Kony.
The organization came under scrutiny as many have questioned
their efforts (see YouTube video
https://www.youtube.com/watch?v=okmswBs4rdg
or CNN report at
https://www.youtube.com/watch?v=TEVKNVTnYRA
).
James Kony has not been caught. Some people even believe that

7. he is no longer living or a threat to the region.
Section 3 Example 2: The ALS Ice Bucket Challenge
The Ice Bucket Challenge was extremely successful. The ALS
Ice Bucket Challenge increased the level of awareness of ALS
and was extremely positive.
The Ice Bucket Challenge campaign has ended. In order to
sustain the effort by coming up with a new challenge each year.
One idea would be to use a number of celebrities to start the
new challenge every year. Also, the association could do a
better job of showing how the money donated has gone to
furthering the cause. I would also create a thank you video from
current ALS patients. The key here is to find ways to take
advantage of the momentum the Ice Bucket Challenge initially
created.
Section 3 Sources
:
Include at least
two sources
for Section 3. Include the two sources as in-slide citations and
on your References page. At least one source should be
professional or scholarly.
NOTE 4:
You can not use in your project or any company or organization
we discussed in class or in this assignment (e.g. The Ice Bucket
Challenge or Invisible Children).
Presentation Requirements

8. 1.
SLIDE
SETUP AND ORGANIZATION
Your presentation must include the following slides and
sections:
Item 1:
Title Slide
Your Title Slide should contain the following:
Project Name
Your Name
Instructor’s Name
Course name and section number
Item 2:
Organization or Company Information (Section 1)
Item 3:
Description of the Digital Media Influence (Section 2)
Item 4:
Analysis of the Digital Media Influence (Section 3)
Item 5:

9. Summary Slide
Item 6:
Question Slide
(
this is where the audience is invited to ask questions
).
You will only need to include a "Title Only" slide .
Item 7:
References Slide(s) (
Your References MUST be in APA format
)!
2. PRESENTATION LENGTH
Minimum of 15 slides; Maximum of 25 slides.
(Title and Reference slides do not count toward the total slide
count).
NOTE 5:
Going over 15 slides is fine, but if you are under 15 you will be
penalized 10% (one letter grade) for every 2 slides you are
under the 15-slide minimum.
3. SLIDE DESIGN REQUIREMENTS
a.
Keep it Simple:
Slides must be easy to read and uncluttered. Keep in mind the 7
x 7 rule with presentation software, which effectively states no

10. more than 7 words per bullet and 7 bullets per slide.
b.
Images:
Pictures and images should be used
sparingly
to avoid distraction from the main contents. Include at least
one table, graph, or image of an appropriate size that is relevant
and supports the information provided in your paper. Feel free
to create the image if you like, but it must be professional.
c.
Fonts:
Use a standard font like Times New Roman or Helvetica. Use
36-point font for your slide title, 28-point font for main points,
and 24-point font for secondary points.
d.
Footer
:
Include the slide number, title of your presentation, and your
name in the footer (except on title slide).
e.
Background
:
Appropriate for the presentation. Use creativity here, but your
background color or design must not detract from the
readability of the slides. A bad example would be using dark
text against a dark background. Make sure the background and
font colors are a good contrast.
f.
Contrast:

11. Appropriate Foreground-Background Segregation
(use dark text against a light background or white or light
colored text against a dark background. This creates contrast.
4. PRESENTATION NARRATION
Add "Narration" to each and every Slide in your presentation.
I would like you to present your presentation as if you were
giving it to a LIVE AUDIENCE. In addition to designing each
slide, I also want you to provide me with the transcript of the
words you would actually say, word-for-word. while each slide
is being displayed.
Adding Narration
You can accomplish this in several ways:
a. Adding Text Narration to the Notes Section of each slide,
OR
b. Adding Voice Narration to each slide (Export the Narration
as a .MOV file).
5. SOURCES
Include at least Four (4) Sources (Total)
a. Include at least One (1) Source for Section 1.
b. Include at least One (1) Source for Section 2.
c. Include at least Two (2) Sources for Section 3. At least one of
the two sources must be a Professional or Scholarly Source.

12. Clarification:
Please do not use unprofessional sources such as Wikipedia,
About.com, Answers.com, Dictionary.com, How.com, or
anything remotely similar. Examples of
scholarly sources
include textbooks, articles, academic journals, and conference
proceedings. Scholarly resources are written by experts in their
fields, grounded in research, and often refereed (reviewed and
edited by researchers in the field). Examples of
professional sources
include: trade journals or magazines. Professional sources are
written for a specific audience that works in certain field. They
are not research-based. You can also use our course content
(e.g. Read & Watch resources) as a source as well. UMGC has a
top-notch, extensive online library. You can find many
scholarly and professional sources there.
NOTE 6:
You can
also
use social media (e.g. Twitter posts, blogs, YouTube) sources
as well as this is a paper about the use of digital and social
media.
Presentation Resources
The following optional resources may be helpful in completing
this project:
1.
Life After Death by PowerPoint
(3 mins | Automatic Closed Captioning)

13. https://www.youtube.com/watch?v=MjcO2ExtHso
This Youtube video provides great tips sprinkled in with humor!
:)
2.
PowerPoint Tutorial: Recording and Exporting Videos (5 mins |
Automatic Closed Captioning).
https://www.youtube.com/watch?v=uKgfVZ4aCE0
Submission Requirements
Please submit the following to your Assignments Folder in our
CMST 301 LEO Classroom by the specified due date:
1. The completed presentation (PowerPoint .PPT or .PPTX, or
Keynote project file) or a link to your online Prezi
presentation.
Exceptions may be allowed, on a case-by-case basis, for life
situations (military deployment, medical illness, death in the
family, etc). In all cases, timely notification of a "life situation"
is critical to the approval of any extensions. All exceptions
must be accompanied by official documentation, which is
subject to inspection and approval. Work load, course load,
vacations, or bad memory are not acceptable excuses.

14. Running Close to the Deadline?:
Please do not wait until the last minute to submit your
assignment. Give yourself at least a 5-hour window to account
for any technical difficulties that might arise. If you experience
technical difficulties beyond your control that do not allow you
to successfully complete the assignment, immediately follow the
steps below:
Step 1:
Contact
UMGC 360 Help and Support
. Inform them off the problem you are having. Get a problem
ticket number from them to document the situation.
Step 2:
E-mail me ASAP and include (a) your class and section, (b)
description of the problem you are having, (c) your problem
ticket number from 360 Help and Support, and (d) your name,
so I can investigate the situation.
Step 3:
Attempt to attach your assignment to a message to me inside of
LEO.
Step 4:
E-mail the assignment to me.
Grade Value
This project is worth 100 points or 20% of your total grade for
the course.

15. Grade Reductions
You will lose points for issues such as: not following
directions, not submitting your work on time, and failure to
include all required elements. Each omission will result in a
partial point deduction.
Submitting Your Assignment
To complete this project and receive full credit, you must
submit your completed presentation to your
Assignments Folder
unless you encounter problems--discussed above).
CYA (Copy Your Assignment)
Please make sure you keep a copy of your project stored on your
computer. Technical difficulties do happen--you may need to
resubmit your assignment for a number of reasons. It is always
a good policy to
CYA
!
Having Problems?
Please contact me in advance if you are having problems
understanding what is required of you.

16. Do Your Own Work
UMGC has strict policies regarding turning in work that is not
100% your own creation. I will enforce these policies.
Verify Your Assignment Has Been Posted (
** Very Important **
)
It is your responsibility to make sure you have posted your
assignment CORRECTLY! Once you have posted your
assignment, immediately attempt to view it, just to make sure
your post was accepted by LEO, that it is formatted correctly,
and you have posted the correct file.
NOTE 7:
You will be held responsible for posting your assignments
correctly.