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Sustainability and Innovation:
A Platform for Prosperity
Mike F. Keen, Ph.D., LEED AP
IU South Bend Center for a Sustainable Future
Arctic sea ice drops to its
lowest level since
modern recording began
Scientists call event “tipping point" in
global warming.
-National Sea Ice and Data Center (09/16/12)
The Greatest Challenge
Is Also Our Greatest Opportunity!!!
PressTV 2010
The Greatest Challenge
Is Also Our Greatest Opportunity!!!
What is Sustainability?
Meeting the needs of
the present without
compromising the
ability of future
generations to meet
their own needs
-United Nations World Commission of
Development and Environment
What is Sustainability?
Sustainability brings three elements into
harmony:
+ +
People Prosperity Planet
Triple Bottom Line
Framework for Strategic Sustainable
Development
Developed over the last 20 years by an international group of
natural and social scientists as a result of the desire to help
identify a set of principles that could guide human action
toward a more sustainable path regardless of the starting
point.
Provides a comprehensive definition of an environmentally
sustainable society that is easily understood and grounded in
natural science, social science, and systems theory.
Offers a flexible framework for individuals, families, businesses,
and communities to create and implement their own plans
which will enable them to become more sustainable one step
at a time.
Karl-Henrik Robert, PhD
Cancer Cell Scientist
Building Block of Life
What makes it possible for a cell to emerge and
to sustain itself?
Public Library of Science
Scientific Foundations
Basic Laws of Physics
1st and 2nd Laws of
Thermodynamics
Law of Conservation of Matter
Scientific Foundations
Evolution
Evolutionary Biology
4.5 billion years – Swirling stew
3.5 billion years – First plant cell
1.5 billion years – First green plants
0.7- 1 billion – First animal cells
2 million years – Human ancestors
Scientific Foundations
Planetary Cycles
Water
Carbon (CO2)
Nitrogen
National Center for Atmospheric
Research
What all scientists agree upon
Slow geological cycles
(volcano eruptions and
weathering)
Slow geological cycles
(sedimentation and
mineralization)
Closed system with
respect to matter
1) Nothing disappears
2) Everything disperses
Open system with
respect to energy
« Photosynthesis
pays the bill »
Sustainability is
about the ability of
our own human
society to continue
indefinitely within
these natural
cycles
How we influence the system
Relatively large flows
of materials from the
Earth’s crust
Introduce persistent
compounds foreign to
nature
Physically inhibit
nature’s ability to
run cycles
Barriers to
people
meeting their
basic needs
worldwide
Earth is like a terrarium
•Closed system
•Sun pays the bills
•There is no away
•Sustainability means
maintaining the
balance
4 System Conditions of a
Sustainable Society
...concentrations of substances
extracted from the Earth’s crust,
...concentrations of substances
produced by society,
...degradation by physical means,
...people are not subject to conditions
that systematically undermine their
capacity to meet their needs.
In a sustainable society, nature is not subject
to systematically increasing...
and, in that society...
Current unsustainable situation
Declining
resources and ecosystem
services
Increasing
demand for resources and
ecosystem services
Through innovation,
creativity & the unlimited
potential for change we
can reopen the walls of the
funnel to a Third Industrial
Revolution!!!
Scarce metals Abundant metals
Fossil Fuels Renewables
Inefficient Use Efficient Use
Dissipative Use Tight Technical Cycles
Operating Manual for the Planet
Objective 1
1. Reduce and eventually eliminate our contributions to the
systematic accumulation of materials taken from the earth’s
crust.
Dissipative use
Persistent and
Unnatural
Abundant & breakdown
easily
Tight Technical Cycles
Inefficient use Efficient use
Operating Manual for the Planet
Objective 2
2. Reduce and eventually eliminate our contribution to the
systematic accumulation of substances produced by society.
Inefficient use of
resources and land
Resources from
poorly managed
ecosystems
Resources from well-
managed ecosystems
Efficient use of
resources and land
Operating Manual for the Planet
Objective 3
3. Reduce and eventually eliminate our contributions to the
ongoing physical degradation of nature.
Unsafe and unhealthy
production and use
Safe and healthy
production and use
Violations of human
rights
Respect for human
rights
Economic barriers Sufficient resources
for livelihood
Operating Manual for the Planet
Objective 4
4. Reduce and eventually eliminate our contributions to
conditions that systematically undermine people’s abilities to
meet their own needs.
Strategies for Planning and
Implementation
• Systems Thinking
• Learning Organization
Create a Sustainability Action Plan
Identify a set of priorities for actions and innovations that put
the sustainability objectives into practice, evaluated on the
basis of the following questions:
1. Does the action/innovation step towards all four guiding
objectives of sustainability simultaneously?
2. Does the action/innovation create a flexible platform for
future steps, or does it lead to a blind alley?
3. Will the action/innovation give a good return on
investment, i.e., time and money.
Why is it so hard with organizations?
No One Sees the System!
Forecasting
Backcasting
1. Begin with the end in mind
2. Move backwards from the vision to the present
3. Move step by step towards the vision
Present
Future
Visioning
Why should you care?
Sustainability and Innovation at
Interface Carpet
Misson Zero Milestones
Since 1994:
Cut greenhouse gas 44%
Energy usage down 43%
Renewable 30%
Cut water use 80%
Planted 87,000 trees
Invented and patented new machines (ReEntry)
Increased sales
Doubled earnings & Raised profit margins
Cut waste 77%; Saved $483 mil
Hot Lips Pizza
What’s in it for me and my
business or organization?
What does sustainability offer me and my business or organization?
• New Market Potential
• Competitive Differentiation
• Platform for Innovation
• Reduced Energy Bills and Operating Costs
• Risk Avoidance (law suits, new environmental regulation and
taxes, and market shifts)
• Improved Employee Morale
• Increased Productivity and Reduced Employee Absenteeism
• Improved Public and Community Relations
• Do well by doing good
• Be a hero to your children and grandchildren
Sustainability Resource Guides
http://sustainthefuture.iusb.edu
Center for a Sustainable Future
574.520.4429 csfuture@iusb.edu
sustainthefuture.iusb.edu
The Natural Step International
www.naturalstep.org

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Sustainable Environmental Development.ppt

  • 1. Sustainability and Innovation: A Platform for Prosperity Mike F. Keen, Ph.D., LEED AP IU South Bend Center for a Sustainable Future
  • 2. Arctic sea ice drops to its lowest level since modern recording began Scientists call event “tipping point" in global warming. -National Sea Ice and Data Center (09/16/12) The Greatest Challenge Is Also Our Greatest Opportunity!!! PressTV 2010
  • 3. The Greatest Challenge Is Also Our Greatest Opportunity!!!
  • 4. What is Sustainability? Meeting the needs of the present without compromising the ability of future generations to meet their own needs -United Nations World Commission of Development and Environment
  • 5. What is Sustainability? Sustainability brings three elements into harmony:
  • 6. + + People Prosperity Planet Triple Bottom Line
  • 7. Framework for Strategic Sustainable Development Developed over the last 20 years by an international group of natural and social scientists as a result of the desire to help identify a set of principles that could guide human action toward a more sustainable path regardless of the starting point. Provides a comprehensive definition of an environmentally sustainable society that is easily understood and grounded in natural science, social science, and systems theory. Offers a flexible framework for individuals, families, businesses, and communities to create and implement their own plans which will enable them to become more sustainable one step at a time.
  • 9. Building Block of Life What makes it possible for a cell to emerge and to sustain itself? Public Library of Science
  • 10. Scientific Foundations Basic Laws of Physics 1st and 2nd Laws of Thermodynamics Law of Conservation of Matter
  • 11. Scientific Foundations Evolution Evolutionary Biology 4.5 billion years – Swirling stew 3.5 billion years – First plant cell 1.5 billion years – First green plants 0.7- 1 billion – First animal cells 2 million years – Human ancestors
  • 12. Scientific Foundations Planetary Cycles Water Carbon (CO2) Nitrogen National Center for Atmospheric Research
  • 13. What all scientists agree upon Slow geological cycles (volcano eruptions and weathering) Slow geological cycles (sedimentation and mineralization) Closed system with respect to matter 1) Nothing disappears 2) Everything disperses Open system with respect to energy « Photosynthesis pays the bill » Sustainability is about the ability of our own human society to continue indefinitely within these natural cycles
  • 14. How we influence the system Relatively large flows of materials from the Earth’s crust Introduce persistent compounds foreign to nature Physically inhibit nature’s ability to run cycles Barriers to people meeting their basic needs worldwide
  • 15. Earth is like a terrarium •Closed system •Sun pays the bills •There is no away •Sustainability means maintaining the balance
  • 16. 4 System Conditions of a Sustainable Society ...concentrations of substances extracted from the Earth’s crust, ...concentrations of substances produced by society, ...degradation by physical means, ...people are not subject to conditions that systematically undermine their capacity to meet their needs. In a sustainable society, nature is not subject to systematically increasing... and, in that society...
  • 17. Current unsustainable situation Declining resources and ecosystem services Increasing demand for resources and ecosystem services Through innovation, creativity & the unlimited potential for change we can reopen the walls of the funnel to a Third Industrial Revolution!!!
  • 18. Scarce metals Abundant metals Fossil Fuels Renewables Inefficient Use Efficient Use Dissipative Use Tight Technical Cycles Operating Manual for the Planet Objective 1 1. Reduce and eventually eliminate our contributions to the systematic accumulation of materials taken from the earth’s crust.
  • 19. Dissipative use Persistent and Unnatural Abundant & breakdown easily Tight Technical Cycles Inefficient use Efficient use Operating Manual for the Planet Objective 2 2. Reduce and eventually eliminate our contribution to the systematic accumulation of substances produced by society.
  • 20. Inefficient use of resources and land Resources from poorly managed ecosystems Resources from well- managed ecosystems Efficient use of resources and land Operating Manual for the Planet Objective 3 3. Reduce and eventually eliminate our contributions to the ongoing physical degradation of nature.
  • 21. Unsafe and unhealthy production and use Safe and healthy production and use Violations of human rights Respect for human rights Economic barriers Sufficient resources for livelihood Operating Manual for the Planet Objective 4 4. Reduce and eventually eliminate our contributions to conditions that systematically undermine people’s abilities to meet their own needs.
  • 22.
  • 23. Strategies for Planning and Implementation • Systems Thinking • Learning Organization
  • 24. Create a Sustainability Action Plan Identify a set of priorities for actions and innovations that put the sustainability objectives into practice, evaluated on the basis of the following questions: 1. Does the action/innovation step towards all four guiding objectives of sustainability simultaneously? 2. Does the action/innovation create a flexible platform for future steps, or does it lead to a blind alley? 3. Will the action/innovation give a good return on investment, i.e., time and money.
  • 25. Why is it so hard with organizations? No One Sees the System!
  • 27. Backcasting 1. Begin with the end in mind 2. Move backwards from the vision to the present 3. Move step by step towards the vision Present Future Visioning
  • 28.
  • 29.
  • 30. Why should you care?
  • 31. Sustainability and Innovation at Interface Carpet Misson Zero Milestones Since 1994: Cut greenhouse gas 44% Energy usage down 43% Renewable 30% Cut water use 80% Planted 87,000 trees Invented and patented new machines (ReEntry) Increased sales Doubled earnings & Raised profit margins Cut waste 77%; Saved $483 mil
  • 33. What’s in it for me and my business or organization? What does sustainability offer me and my business or organization? • New Market Potential • Competitive Differentiation • Platform for Innovation • Reduced Energy Bills and Operating Costs • Risk Avoidance (law suits, new environmental regulation and taxes, and market shifts) • Improved Employee Morale • Increased Productivity and Reduced Employee Absenteeism • Improved Public and Community Relations • Do well by doing good • Be a hero to your children and grandchildren
  • 35. Center for a Sustainable Future 574.520.4429 csfuture@iusb.edu sustainthefuture.iusb.edu The Natural Step International www.naturalstep.org

Editor's Notes

  1. The Funnel as a metaphor of our current global trends The reason for nature’s reduced productive potential is that we are polluting and displacing nature in various ways and consuming renewable resources at such a rate that nature does not have time to build new ones. At the same time, there are more and more people on earth in need of these resources, and per-capita consumption is increasing. It’s as if all of civilization is moving deeper into a funnel (Figure 1) whose narrowing walls demonstrate that there is less and less room to maneuver, in order to avoid “hitting the wall”. “The undermining of our habitat is due to system errors of societal design, and it will not be until we correct those errors all the way down to the basic level, that we can get out of the funnel.” KHR Risk vs. Opportunity The risks of unsustainable development are apparent. However, as you saw if you’ve already watched the Bob Willard video on making the business case, humans are slow to act. Willard describes his original hope that showing businesses opportunity to save money would be enough to move them toward the tipping point. He acknowledges that it hasn’t happened as quickly as he’d hoped. Now he talks about a balance between scaring people into action and motivating them to move for their own benefit. How we balance the message of risk vs. opportunity is a challenge. The funnel helps to demonstrate both. We spend less time talking about the overall global trends than we used to, but its important to gauge your audience. With you all there is no need to spend slide after slide on the problem. You’re here because you want to do something about that already. As a group, lets talk about the opportunities that come from making it through the funnel. What benefits could your organization see by making it through the funnel? Take away There is no way of knowing how much time we have We had better make sure that we are heading in the right direction Given the problems are at the global level: we need a systems level approach that can address this scope all of society needs to be a part of the solution
  2. 18
  3. 19
  4. 20
  5. 21
  6. Based on the early adopters in Sweden, this way of planning spread to a wider community of business at the international level.