Il Web 2.0 per una promozione turistica sostenibile

•

1 like•483 views

Luisa Mich

Presentazione tenuta il Val Trebbia nella primavera del 2012

Technology

Luisa Mich
luisa.mich@unitn.it
http://etourism.economia.unitn.it
Il Web 2.0 per una promozione
turistica sostenibile

Pg.2Pg.2
 Il turista e il Web
 Le destinazioni e il Web
 Scelte “sostenibili” per il Web
Schema
Luisa Mich, Web presences strategies and tourism destinations

Pg.3Pg.3
 Usa il Web per pianificare la
vacanza, prenotare, acquistare,
condividere fotografie e diari di
viaggio, giudicare i servizi …
• 55% of all travel bookings in Europe were made online in 2011,
up 15% on 2010, according to IPK International
• EyeForTravel/Digital Visitor video – 50% of travel brands generate direct b
• There will be 1.43 billion social network users in 2012, a 19.2%
increase over 2011, according to eMarketer "Worldwide Social
Network Usage: Market Size and Growth Forecast"
Il turista e il Web: dati
Luisa Mich, Web presences strategies and tourism destinations

Pg.4Pg.4
 Sceglie la destinazione: motore di
ricerca
Il turista e il Web: strumenti di
ricerca
Luisa Mich, Web presences strategies and tourism destinations

Pg.5Pg.5
 Visita alcuni siti Web; sito della
destinazione, Wikipedia,
Wikitravel,
Il turista e il Web: siti “ufficiali”
Luisa Mich, Web presences strategies and tourism destinations

Pg.6Pg.6
 Per avere idee, valutare le
alternative, sentire come si sono
trovati gli altri: FaceBook, Twitter
Il turista e il Web: social network
Luisa Mich, Web presences strategies and tourism destinations

Pg.7Pg.7
Il turista e il Web: booking
Luisa Mich, Web presences strategies and tourism destinations

Pg.8Pg.8
Il turista e il Web: giudica
Luisa Mich, Web presences strategies and tourism destinations

Pg.9Pg.9
Il turista e il Web: partecipa
Luisa Mich, Web presences strategies and tourism destinations

Pg.10Pg.10
Il turista e il Web: usa il cellulare
Luisa Mich, Web presences strategies and tourism destinations

Pg.11Pg.11
Le destinazioni e il Web: siti
Luisa Mich, Web presences strategies and tourism destinations

Pg.12Pg.12
Le destinazioni e il Web: agenzie
Luisa Mich, Web presences strategies and tourism destinations

Pg.13Pg.13
Le destinazioni e il Web: siti di
“review”
Luisa Mich, Web presences strategies and tourism destinations

Pg.14Pg.14
Le destinazioni e il Web: vanno
sui social network
Luisa Mich, Web presences strategies and tourism destinations

Pg.15Pg.15
Le destinazioni e il Web: vengono
raccontate
Luisa Mich, Web presences strategies and tourism destinations

Pg.16Pg.16Luisa Mich, Il Web 2.0 per una promozione turistica sostenibile
Brian Solis buzzes.eu
nikibrown.com

Pg.17Pg.17
Le destinazioni e il Web: come?
Luisa Mich, Web presences strategies and tourism destinations
 Scegliendo gli “spazi”
 Coordinando gli sforzi
 Coinvolgendo il territorio
 Individuando le specificità
 Ottimizzando gli investimenti

Pg.18Pg.18Luisa Mich, Web presences strategies and tourism destinations
Scelte sostenibili per il Web
 Promuovere la destinazione come
un’unica entità, creando “spazi” Web
comuni e inter-connessi
 Curare i profili sui social network e
altri siti di condivisione di documenti
 Monitorare le recensioni sulla offerta
turistica
 Individuare testimonial online

Pg.19Pg.19Luisa Mich, Web presences strategies and tourism destinations

Pg.20Pg.20
 Sostenibilità: ambiente, economia,
società
 Sistemi informatici: tecnologia,
cultura, organizzazione
Luisa Mich, Web presences strategies and tourism destinations

Pg.21Pg.21
 e-mail:
 FaceBook, Twitter, LinkedIn,
Google+
Contatti
Luisa Mich, Web presences strategies and tourism destinations

Similar to Il Web 2.0 per una promozione turistica sostenibile

Turismo: i siti web

Carlo Vaccari

Webbing - Unioncamere Emilia-Romagna

Officina Turistica

GGDModena a Donne Digitali 2015. Stefania Fregni ci spiega che cosa s'intende per Turismo 2.0 e analizza il concetto dai punti di vista dei diversi attori coinvolti nel settore turistico. Il digitale ha cambiato il Turismo sia dal lato utente sia dal lato professionale. Le abitudini d’acquisto e di fruizione del viaggio sono mutate, così come sono nate nuove professionalità e opportunità di promozione per le attività del settore.

Web e Turismo | Turismo 2.0 by Stefania Fregni | GGDModena a Donne Digitali 2015

Girl Geek Dinners Modena

Best Practice, Agenzia FVG_Sabrina Pesarini, Web 2.0 quale strategia per le d...

Manuela Moroncini

Cartella Stampa di Zoover Ottobre 2009

Zoover.it

Studio Giaccardi&Associati: turismo modelli e competenze aggiornato 2016

Studio Giaccardi & Associati - Consulenti di Direzione

How to exploit chinese tourism in Italy

Digital to Asia

Web & App Mobile per Enti pubblici

maurizio vellano

I miei interessi di ricerca sono focalizzati sui Social Media Studies: in particolare sto analizzando sotto l'aspetto teorico ed empirico come vengono utilizzati gli strumenti del Web 2.0 nell'ambito del turismo (operatori del settore ed utenti/viaggiatori). Lo scopo della ricerca è trovare una metodologia che permetta di trasformare l'enorme potenziale di contenuti on-line in valori applicabili alla gestione aziendale ed ai processi di sviluppo locale di un territorio a vocazione turistica.

Summer School Meris - Presentazione Web 2.0 e Turismo

Cristina Fabi

Reggio Emilia: da territorio a destinazione turistica

Studio Giaccardi & Associati - Consulenti di Direzione

«Local Engagement» e «Sharing Intelligence» per rendere i servizi di informazione turistica maggiormente focalizzati sulla qualità dell’esperienza del visitatore. Le previsioni di crescita globale dell’industria turistica evidenziano una media del 4% all’anno per i prossimi dieci anni, ma nascondono il fatto che questo settore affronta sfide sempre più imprevedibili che mettono alla prova la resilienza del settore a scala locale. Il lavoro congiunto fra istituzioni, comunità e operatori di settore per costruire destinazioni sostenibili porterà benefici ai servizi e alle infrastrutture locali, riducendo al tempo stesso l’eccessiva dipendenza dal settore turistico e la stagionalità; fenomeni ai quali si associano spesso squilibri nella proporzione delle entrate e deterioramento dei modi di vita locali. Coordinatrice: Prof.ssa Enrica Lemmi, Presidente Corsi di Laurea Fondazione Campus Lucca

Ecosistemi Digitali 2017 | Tema #1: Destinazioni ed accoglienza diffusa

Toscana Promozione Turistica

Mapping Italy

Paolo Mosconi

“Destination marketing l'accoglienza turistica 2.0” - Giuseppe Taranto - 22-...

Giuseppe Taranto

Studio Giaccardi&Associati: turismo modelli-esperienze

Studio Giaccardi & Associati - Consulenti di Direzione

STORYDOERS. DIGITAL STORYDOING FOR LOCAL TOURISM è un'iniziativa volta a promuovere le competenze turistiche responsabili e la digitalizzazione delle persone nelle aree rurali d'Europa. STORYDOERS è un progetto cofinanziato dal programma Erasmus + della Commissione europea. Il consorzio è composto da: Ecosistema Europa Rete Diesis Camera di commercio e industria bulgara AITR-Turismo Responsabile Walora Wazo Coop

Storydoers Training Combo IT

Storydoers

Accoglienza 2.0 – sappiamo comunicarla sul web?

FormazioneTurismo

Ricerca condotta dallo Studio Giaccardi & Associati su un campione di giovani under 30, presentato all'edizione 2014 di BTO, Firenze. Come viaggiano i giovani fra i 20 e i 30 anni? Con quale frequenza? Quali strumenti usano per effettuare le loro scelte? Quanto sono influenzati, in queste scelte, dai network sociali di cui fanno parte? E soprattutto quanto possono essere utili queste informazioni a chi programma, progetta e pianifica l’offerta turistica?

Travel Young, Travel Different – Il turismo dei giovani under 30 visto attrav...

Studio Giaccardi & Associati - Consulenti di Direzione

Arezzo2013 master

Maurizio Vellano

My Network Italia edizione 2022

Studio Giaccardi & Associati - Consulenti di Direzione

Internet e Turismo in Calabria

Giorgio Taverniti

Similar to Il Web 2.0 per una promozione turistica sostenibile (20)

Turismo: i siti web

Webbing - Unioncamere Emilia-Romagna

Web e Turismo | Turismo 2.0 by Stefania Fregni | GGDModena a Donne Digitali 2015

Best Practice, Agenzia FVG_Sabrina Pesarini, Web 2.0 quale strategia per le d...

Cartella Stampa di Zoover Ottobre 2009

Studio Giaccardi&Associati: turismo modelli e competenze aggiornato 2016

How to exploit chinese tourism in Italy

Web & App Mobile per Enti pubblici

Summer School Meris - Presentazione Web 2.0 e Turismo

Reggio Emilia: da territorio a destinazione turistica

Ecosistemi Digitali 2017 | Tema #1: Destinazioni ed accoglienza diffusa

Mapping Italy

“Destination marketing l'accoglienza turistica 2.0” - Giuseppe Taranto - 22-...

Studio Giaccardi&Associati: turismo modelli-esperienze

Storydoers Training Combo IT

Accoglienza 2.0 – sappiamo comunicarla sul web?

Travel Young, Travel Different – Il turismo dei giovani under 30 visto attrav...

Arezzo2013 master

My Network Italia edizione 2022

Internet e Turismo in Calabria

More from Luisa Mich

Sistemi Informativi per il turismo.pdf

Luisa Mich

Creativity and creativity techniques are relevant for requirements elicitation. There are many different creativity techniques, but these techniques are not used as widely as expected. To investigate the reasons for this situation, we assumed the viewpoint of a requirements engineer looking for decision-making guidelines to facilitate the choice among the considerable number of available creativity techniques. The results of the search highlighted the gap between existing information and what is needed. To this end, we propose a logical framework based on two matrices for choosing creativity techniques and methods in view of their application in requirements elicitation.

Creativity techniques

Luisa Mich

Semantic technology: The tourists’ voice comes alive.

Luisa Mich

Presentation of the main results of two monitoring exercises aimed at analyzing the diffusion in the Italian high schools of teaching and certification activities in the framework of the Information and Communication Technologies (ICT) disciplines. The first exercise, that involved school managers, was aimed at investigating the ICT teaching and certification activities performed by the schools during the 2006-07 school year. The second monitoring exercise, that addressed students who obtained the ECDL (European Computer Driving License) certification during their high schools, was aimed at investigating their point of view with respect to their certification experience.

Ict training certificationsitalianhightschool

Luisa Mich

Recent advances in artificial intelligence raise a number of concerns. Among the challenges to be addressed by researchers, accountability of artificial intelligence solutions is one of the most critical. This paper focuses on artificial intelligence applications using natural language to investigate if the core semantics defined for a large-scale natural language processing system could assist in addressing accountability issues. Core semantics aims to obtain a full interpretation of the content of natural language texts, representing both implicit and explicit knowledge, using only ‘subj-action-(obj)’ structures and causal, temporal, spatial and personal-world links. The first part of the paper offers a summary of the difficulties to be addressed and of the reasons why representing the meaning of a natural language text is relevant for artificial intelligence accountability. In the second part, a-proof-of-concept for the application of such a knowledge representation to support accountability, and a detailed example of the analysis obtained with a prototype system named CoreSystem is illustrated. While only preliminary, these results give some new insights and indicate that the provided knowledge representation can be used to support accountability, looking inside the box.

Accountability of Artificial Intelligence

Luisa Mich

Ai4 cx

Luisa Mich

Designing usable websites becomes a subject of major importance with the growth of e-commerce applications and the wide range of offers the web suggests. To reach potential customers and maintain their loyalty under the conditions of high competition, organizations need to constantly control usability of the websites representing them. In this paper we present a systematic approach to usability, based on a roadmap, that aims to overcome quality gaps appearing in website lifecycle. To address these gaps it is possible to adopt different techniques. Our solution consists in identifying the quality gaps and suggesting the techniques most adequate to overcome a given gap. The result is a multi-step process for determining and realizing the improvements and re-engineering of the website. We illustrate our approach on the website of a tourist destination.

Ise2008 website quality evaluation roadmap

Luisa Mich

Artificial intelligence (AI) is fascinating a discipline and research field. It dates back to the beginning of the second half of the last century and was developed with a view to creating intelligent agents mimicking human intelligence. The initial enthusiasm soon partially faded, given the under-evaluated difficulties in dealing with intelligent behaviours and tasks. The complexity of the problems at hand have suggested different approaches, related to two complementary visions, namely the weak and the strong AIs, which both provided insights into the nature of the intelligence and the design and implementation of intelligent systems. In recent years, results in the many sub fields of artificial intelligence have taken to a widespread availability and dissemination of intelligent technologies. In this context, a preliminary analysis of the AI applications for the tourism sector is proposed.

Ai beyond bits and bots

Luisa Mich

Italian Opera is renowned the world over. It has recently been proposed for nomination to the Representative List of the Intangible Cultural Heritage of Humanity and still, though confronted with sustainability issues, cooperates in typifying Italy as a cultural tourism destination. This paper focuses on Italian Opera Houses, comparing their mobile web strategies, in terms of the mobile friendliness of their websites and their m-commerce models, in the frame of a global and generational competition. Besides, availability of English content for an international audience is specifically considered. Results confirm some general trends in web communication and marketing – namely a predominance of responsiveness within technical solutions, and outsourcing among e-commerce policies – and highlight weak points. The study was based on a systematic process and free web tools, that can be used for other sorts of cultural heritage institutions, like theatres, museums, art collections, or historic sites.

Mich peretta hci2017

Luisa Mich

Mich internet e il web miti e dati

Luisa Mich

Quality is a mainstream issue for Websites and Web-based systems. Analysts, designers and developers can choose from a variety of models and methods to design and evaluate quality Websites. However, our experience, both as users and professionals, is too often disappointing. Besides usability, the most known of the factors contributing to a Website’s quality, there are a large numbers of other features to take into account. Moreover, these features go beyond the scope of Computer Science and Information Systems. A systemic and systematic approach to Website quality evaluation has to take into account (1) the role of the Website for the company or organization and (2) a collection of requirements arising from the usually large number of different users of the Website. This presentation illustrates the application of an approach in which a Website’s quality goals are described in terms of the elimination of quality gaps. The quality gaps are derived from a highly successful model for the quality of services widely applied in Economics and Management. The paper focuses on the need for a flexible evaluation process starting from the identification of the quality gaps. The result is a modular process including an initial set of guidelines extracted from projects run on more than fifteen years for Websites in diverse sectors.

Website qualityaddressingqualitygaps2014

Luisa Mich

La reputazione online della città di Trento - Online reputation of the city o...

Luisa Mich

Complessità degli algoritmi per fare la pasta - A new way to learn algorithms...

Luisa Mich

Many destinations rely on their flagship museums as tourist attractions, and Italy, which boasts gems like the Uffizi or the Vatican Museums, can count on some of the world’s most outstanding art collections. The Web, however, does not appear to be fully exploited under this respect. This paper investigates the web presence of some of the most visited art museums in Italy. To this end, a framework to map the online spaces – official and semi-official websites of both the Web 1.0 and the Web 2.0 types – is applied. Quality of the museums’ B2C websites is also assessed. The study includes an evaluation of the web reputation of the museums and of their websites’ mobile-friendliness. The method and the main results of a large analysis are reported according to this multi-steps approach, highlighting some of the most critical issues.

Enter2016 Mich Peretta Italian Museums Web Strategy

Luisa Mich

Conceptual modelling from natural language

Luisa Mich

Designing a site as a management tool

Luisa Mich

The project to apply ICT to support the decision making process of players in a tourist destination presupposes knowledge of the existing relationships and exchanges of information among them. Analysis of information flows must be based on a representation of the complexity of the co-ordination problem, because corresponding to different levels of complexity are different applications of ICT. To this end, the paper presents a method for classifying the relationships among the players of a tourist destination. This method moves through three main phases: identification of the players involved in the development process in the destination, analysis of existing communication flow among the main players (context diagrams construction). definition of the potential application of ICT in support to the co.ordination. http://link.springer.com/chapter/10.1007/978-3-7091-6177-7_5

Tourist destination players information requirements enter 2001

Luisa Mich

This presentation provides a model to classify and analyze the different forms of presence on the Web for a company or an organization. In fact, beside the official websites, there are a variety of new ‘spaces’ related to the so called Web 2.0 which can be included by managers in the company’s strategy for a comprehensive Web presence. The suggested model is meant to analyze the characteristics of the different forms of Web presence and support an organization or company in decision-making about their adoption. The Web 2.0 presence model and its application are illustrated for a set of tourism destination management organizations of the European countries. Interesting results emerge from the study, both in terms of existing Web presence strategies and in terms of guidelines and recommendations for improving Web presence in general.

Web presence strategy model

Luisa Mich

Paradosso degli investimenti informatici

Luisa Mich

Teaching requirements analysis to computer science and information system students raises a number of challenges. One of the most critical is the gap between skills needed to deal with software requirements and those necessary to grasp the business problems. To bridge that gap in teaching requirements analysis students would have to carry out an assignment of analyzing requirements for a non-trivial, term-sized project. Here we analyze the gap and propose a framework for student projects which integrates a model of the computer based system as a solution to business challenges into a template for a business requirements document. The first model comes from information systems literature and the second from an object oriented analysis approach for business analysis. A CASE (computer aided software engineering) tool to support UML (unified modeling language) modeling is also used and we give some guidelines to reduce risks of premature requirements modeling due to students’ tendency to start modeling, even if business analysis and requirements elicitation have just started. The proposed framework has been defined in many years of teaching and allowed to overcome some of the limitations of a traditional UML-focused course. Student projects of different academic terms – in different courses and different degrees – showed improved requirements models and better comprehension of the role of requirements in the later terms. Moreover, the students appeared to have greater interest and motivation towards this area of software engineering.

Teaching requirements analysis REET 2014 at RE2014

Luisa Mich

More from Luisa Mich (20)

Sistemi Informativi per il turismo.pdf

Creativity techniques

Semantic technology: The tourists’ voice comes alive.

Ict training certificationsitalianhightschool

Accountability of Artificial Intelligence

Ai4 cx

Ise2008 website quality evaluation roadmap

Ai beyond bits and bots

Mich peretta hci2017

Mich internet e il web miti e dati

Website qualityaddressingqualitygaps2014

La reputazione online della città di Trento - Online reputation of the city o...

Complessità degli algoritmi per fare la pasta - A new way to learn algorithms...

Enter2016 Mich Peretta Italian Museums Web Strategy

Conceptual modelling from natural language

Designing a site as a management tool

Tourist destination players information requirements enter 2001

Web presence strategy model

Paradosso degli investimenti informatici

Teaching requirements analysis REET 2014 at RE2014

Il Web 2.0 per una promozione turistica sostenibile

1. Luisa Mich luisa.mich@unitn.it http://etourism.economia.unitn.it Il Web 2.0 per una promozione turistica sostenibile

2. Pg.2Pg.2  Il turista e il Web  Le destinazioni e il Web  Scelte “sostenibili” per il Web Schema Luisa Mich, Web presences strategies and tourism destinations

3. Pg.3Pg.3  Usa il Web per pianificare la vacanza, prenotare, acquistare, condividere fotografie e diari di viaggio, giudicare i servizi … • 55% of all travel bookings in Europe were made online in 2011, up 15% on 2010, according to IPK International • EyeForTravel/Digital Visitor video – 50% of travel brands generate direct b • There will be 1.43 billion social network users in 2012, a 19.2% increase over 2011, according to eMarketer "Worldwide Social Network Usage: Market Size and Growth Forecast" Il turista e il Web: dati Luisa Mich, Web presences strategies and tourism destinations

4. Pg.4Pg.4  Sceglie la destinazione: motore di ricerca Il turista e il Web: strumenti di ricerca Luisa Mich, Web presences strategies and tourism destinations

5. Pg.5Pg.5  Visita alcuni siti Web; sito della destinazione, Wikipedia, Wikitravel, Il turista e il Web: siti “ufficiali” Luisa Mich, Web presences strategies and tourism destinations

6. Pg.6Pg.6  Per avere idee, valutare le alternative, sentire come si sono trovati gli altri: FaceBook, Twitter Il turista e il Web: social network Luisa Mich, Web presences strategies and tourism destinations

7. Pg.7Pg.7 Il turista e il Web: booking Luisa Mich, Web presences strategies and tourism destinations

8. Pg.8Pg.8 Il turista e il Web: giudica Luisa Mich, Web presences strategies and tourism destinations

9. Pg.9Pg.9 Il turista e il Web: partecipa Luisa Mich, Web presences strategies and tourism destinations

10. Pg.10Pg.10 Il turista e il Web: usa il cellulare Luisa Mich, Web presences strategies and tourism destinations

11. Pg.11Pg.11 Le destinazioni e il Web: siti Luisa Mich, Web presences strategies and tourism destinations

12. Pg.12Pg.12 Le destinazioni e il Web: agenzie Luisa Mich, Web presences strategies and tourism destinations

13. Pg.13Pg.13 Le destinazioni e il Web: siti di “review” Luisa Mich, Web presences strategies and tourism destinations

14. Pg.14Pg.14 Le destinazioni e il Web: vanno sui social network Luisa Mich, Web presences strategies and tourism destinations

15. Pg.15Pg.15 Le destinazioni e il Web: vengono raccontate Luisa Mich, Web presences strategies and tourism destinations

16. Pg.16Pg.16Luisa Mich, Il Web 2.0 per una promozione turistica sostenibile Brian Solis buzzes.eu nikibrown.com

17. Pg.17Pg.17 Le destinazioni e il Web: come? Luisa Mich, Web presences strategies and tourism destinations  Scegliendo gli “spazi”  Coordinando gli sforzi  Coinvolgendo il territorio  Individuando le specificità  Ottimizzando gli investimenti

18. Pg.18Pg.18Luisa Mich, Web presences strategies and tourism destinations Scelte sostenibili per il Web  Promuovere la destinazione come un’unica entità, creando “spazi” Web comuni e inter-connessi  Curare i profili sui social network e altri siti di condivisione di documenti  Monitorare le recensioni sulla offerta turistica  Individuare testimonial online

19. Pg.19Pg.19Luisa Mich, Web presences strategies and tourism destinations

20. Pg.20Pg.20  Sostenibilità: ambiente, economia, società  Sistemi informatici: tecnologia, cultura, organizzazione Luisa Mich, Web presences strategies and tourism destinations

21. Pg.21Pg.21  e-mail:  FaceBook, Twitter, LinkedIn, Google+ Contatti Luisa Mich, Web presences strategies and tourism destinations

Editor's Notes

18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
A lot of episodes and examples about how dangerous can be even a single negative post Wait and see which online spaces are similar TD taking into consideration . You will not ne first movers, reducing your risks, but even in this case you needed a method to monitor your competitors.
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13
18/04/13

Il Web 2.0 per una promozione turistica sostenibile

Recommended

Recommended

More Related Content

Similar to Il Web 2.0 per una promozione turistica sostenibile

Similar to Il Web 2.0 per una promozione turistica sostenibile (20)

More from Luisa Mich

More from Luisa Mich (20)

Il Web 2.0 per una promozione turistica sostenibile

Editor's Notes