Facebook has fundamentally changed how people find and consume content online by prioritizing discovery over searching or browsing. Social platforms allow brands to engage directly with customers and experience the brand online. While gaining fans on Facebook can help a brand reach more people through social sharing, the real power is when those fans help their friends discover the brand, as discovery is key to connecting with audiences and achieving campaign objectives.

1. 5W Public
Relations
Social
Impact of
Facebook
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2. 5W Public Relations General Capabilities
5W Public Relations provides full-service solutions from
strategic planning to execution
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3. The Web is Being Rebuilt Around People
Browse Search Discover
90’s 00’s 10’s
There is a fundamental shift in the way we find and consume content online.
 The 90’s was all about browsing and surfing the web
 2000‘s was all about searching
 In this new decade, it is all about:
 Discovering things of relevance
 Gaining trust and conversing
 Social sharing and engagement

4. Social Landscape
Social Platforms are Allowing Us to Experience the Brand Online & Engage

5. Fans are more valuable when it impacts their friends
The More Fans = The more you share and engage with others
 Gaining fans can help you reach others through engagement and similar interests. Social sharing helps
with an overall digital strategy and encourages visits to your main site if you have one.
 The real power of a fan is their ability to help their friends discover your brand. Discovery of brand will
help you connect with you audience and deliver results from your campaign objective.
500K fans
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AdsFacebook, your brand is able to unlock that value by activating your fans and their friends
On
with friends
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