Tiens is a multinational direct selling company founded in China in 1992. It uses a network marketing model to distribute its health, nutrition, and skincare products. Key aspects of Tiens' marketing strategy include: 1) Customers must first become members before purchasing products and building their own business by recruiting other members. 2) Members can earn retail profits from selling products and bonuses from recruiting other members into their network. Higher status levels provide higher bonuses. 3) Tiens has donated over $200 million to charity projects like schools and hospitals globally.

2. MARKETING
OF
TIENS
INTERNATIONAL
PRINCIPLES OF MARKETING
Presentation on….

3. Ma’am
MEHVISH KHAN
PRESENTED TO…

4. ABID HUSSAIN
M14BBA036
WAQAS AHSAN
M14BBA041
FARAZ RAFIQUE
M14BBA043
GROUP MEMBERS

6.  TIENS have some different strategies related to
Marketing and other business related departments due to its
activities are some different.
 TIENS have some different strategies related to
Marketing and other business related departments due to its activities
are some different.
 It is a multinational company having a 125th membership of UNO
due to it is very strong in finance and more employees as well.
INTRODUCTION
TIENS Headquarters in Beijing, China

7. HISTORY
1992
President Li Jinyuan
President Li Jinyuan registered TIENS Economic
Development Corporation (Former history of Tiens
Group) with the Tanggu Development Area in the
Tianjin Economic and Technological Development
Area (TEDA). From this point on, TIENS started on
its course of industrial development.

8. Li JinYuan
Chairman & CEO
 Among Top Richest China & World
 Honorary Doctorate United Nations
 Forbes Global Top 5 Most Influential
Chinese Entrepreneur 2014
• CEO Member World Federation Of
Direct Selling Associations (WFDSA)
Legendary
BILLIONAIRE
Created A System
Founder of TIENS

9. MISSION
TIENS mission is to provide High quality products, education
and careers for consumers globally, to improve the quality of life and
to contribute to a harmonious society.

10. Welcomes You To The World Of
Health – Wealth - Freedom
Better Tiens , Better Life
Positioning
Tianshi International Entrepreneurial Network System

11. Tiens Brand Core :
" One World, One Family “
Tiens Brand Core Value:
"Extraordinary Innovation?Paramount
Responsibility?Excellent Teamwork“
Tiens Brand Slogan:
"Together We Share"

12. Tiens International Health Industrial Park 4.2 Square
Kilometers With Total Investment Of INR 1,73,31,21,27,000
(Approx. 17,000 Cr.)

13. Global HQ Office Building

14. TIENS Tang Palace
Can Accommodate 9 President Level Meet
&
90 Ministerial Level Meet

15. ZEESHAN KHAN
M14BBA035

18. Asia Pacific
Australia Malaysia
China New Zealand
Pakistan Hong Kong
Philippines India
Singapore Japan
Taiwan Korea
Macau Vietnam
Many others countries….
Europe
Austria Finland Israel Russia
Belgium France Italy Slovak Republic
Croatia Germany Latvia Spain
Cyprus Greece Lithuania Sweden
Czech Republic Hungary Netherlands Switzerland
Denmark Iceland Poland Turkey
Estonia Ireland Portugal Ukraine
Romania United Kingdom
Africa
Botswana
Lesotho
Namibia
South Africa
Swaziland
Zambia…
Total 35
countries
Latin America
Argentina El
Salvador
Bolivia Guatemala
Brazil Honduras
Chile Jamaica
Colombia Panama
Costa Rica Peru
Dominican Republic
Ecuador Venezuela
TIENS PAKISTAN
BRANCHES
 190 Countries Business Est.
 110 Countries Branch Offices
 1000’s Of World Class Products
 50000 Franchisee
 30 Million Associates Worldwide
TIENS GROUP Founded in - 1995
TIENS PAKISTAN
Branches
LAHORE
KARACHI
FAISALABAD
MULTAN
ISLAMABAD
QUETA
SAKHAR
PESHAWAR
HYDERABAD

19. TIENS Products
Are The Backbone Of
The TIENS
COMPANY

21. Functional Foods
Health Care
Home Care
Dietary Supplements

22. Tiens Manufactures at large scale production of a lot of
Products
Dynamics of life and working that is highly mobile
gives us almost no time to take care of our own body. The
health of our body decreased without being recognized by
ourselves. So, what can we do about it? We may not allow
diseases attacking us.

23. TIENS health products using Chinese medicine which is closely
related to meridian, energy and blood, acupuncture theory, through
excellent design and modern technology.

25. TIENS creates skincare products with superior
composition, consisting of herbal essence and also a mix of
various nutrients suitable for different skin types.
BEAUTY AND SKIN

28. ABID HUSSAIN
M14BBA036

30. INTRODUCTION
 Tiens have some different type of Marketing strategies and
plans related to attract customers.
 It is not necessary for Tiens to attract customers like other
companies do, but It do something special in its Marketing.

32. • Each customer, first Join the membership of the company
because it is mandatory for each customer.
• Than products of the company are provided to him then they sale to
others.

33. TIENS
 Helps its Customers (Members)
to build their own Business in the
company.
 There are different steps through
which any body, Can become Owner
from Customer of the TIENS.

35. Tiens Customer’s BUSINESS

37. 1
Registration
 Products 100% Use Yourself
 Retail To Customers
 Lifetime Global Regd. No Renewal
 Cumulative Business Points
 No Time Period For Next Status
Permanent Status , No Demotion
Gen. To Gen. Legacy For Child
 Foreign Free Trips every Year,
Global Royalties, Luxury Rewards,
Blessings.
FREE!

38. ***e.g. Details Business Kit
SELF Foundation
 Products 100% Use Yourself
 Retail To Customers Details at vtiens.blogspot.in
4
3
2
Retail benefit =44%
Direct Bonus = 24%
Rs. 72,000 (1200 PV)
Retail benefit =40%
Direct Bonus = 20%
Rs. 18,000 (300 PV)
Retail benefit =20%
Direct Bonus = 5%
Rs. 6,000 (100 PV)
Where To Start ?
It’s YOUR CHOICE

39. Profit Approx
+/- Rs. 10,000
20% DIRECT BONUS 15% INDIRECT BONUS
3
Total Sale
500 PV
HOW TO QUALIFY 3 STAR
U U
Total Sale
1000 PV

40. 8
WORK
Some Serious 6 Figure Income
7
8
6
5
Build Your Team
Reach Star 8

41. WORLD BEST Marketing Plan
2 20 % + 5%
4 44 % + 24% 4% - 19 %
3 40 % + 20% 15 %
Status
Retail
Bonus Up to
Direct
Bonus
Indirect
Bonus
Leadership
Bonus
8 60% + 40% 4% - 35 % 4 %
8 GEN.
7 56 % + 36% 4% - 31 %
2 %
3 GEN.
6 52 % + 32% 4% - 27 % 1.5 %
2 GEN.
5 48 % + 28% 4% - 23 % 0.5 %
1 GEN.
***e.g. Details Business Kit
Organization Building
vtiens.blogspot.in
8
76
5
43
1
2
***e.g. Details Business Kit
Bigger Status ,
BIGGER BONUS…
36%
32%
28%
24%
20%
5%
40%

43. FARAZ RAFIQ
M14BBA043

44. BENEFITS TO COMPANY
 Build the system – too risky
 Buy the system – too costly
 Join the system – easy to follow
Mc Donald , KFC etc.

45. Network Marketing Distribution System
Revolutionary Distribution System
Than Other Business In Last Decade !
DID YOU KNOW?
Network Marketing companies SHARE a large percentage of their
sales
with their distributors…. To the tune of over $65 BILLION in 2012!

46. TIENS GLOBAL CHARITIES
More Than INR 15,29,22,46,500 (Approx 1,500 Crores)
As On 14 May 2012

47. Accommodate 30,000 Students
With 20 Colleges And
120 Principal Courses.
In Recent Years, The Average Employment Rate Of Tianshi
College Graduates Reaches 95%.

48. Tai Ji Sun International Hospital & Health Management
Centre

49. All-Legend International Hotel, Tianjin

50. Tai Ji Sun International Hospital & Health Management
Centre

51. International Banqueting Center Exhibition Centre
Workshops & Warehouse R & D And Chemical Inspection Center

52. Event Hall

53. SHER AFZAL KHAN
M14BBA072

56. Strengths
-Less advertisement expenses
-high profitability and revenue
-experienced business units
-no qualification require from workforce
-monetary assistance and bonus is provided
to customers

57. Weaknesses
-costly products
Absence of local, market-specific
plans and initiatives.
-too difficult to increase team
-unbelievable things for new
comers
-Time consuming

58. Opportunities
-global markets
-income level is at a
constant increase
-new products and services
Word’s best income level

59. Threats
-incredibility in peoples’ minds
-Less advertisement
-unexpected problems
-structural changes

60. Suggestions
 Key metrics and goals at the start of the campaign at
both global and market level
 Understand local market needs and develop a
collaborative approach
 Develop and socialize a global marketing plan early
 Save time in process
 Make products less costly
 Increase advertisement
 Inform to all people because mostly people not know to
this company
 Build a criteria qualifications to get the membership of
the company
 Improve distribution system

61. Conclusion
TIENS Marketing is World’s best marketing due to giving such
a benefits to customers.