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SMOKE TESTS
HUSTLE YOUR EXPERIMENTS w/o DEVS
WHO IS THIS GUY DOMINIC?
● Co-Founded 2 Companies
● GSEA In College
Now I’m @DistroDom @500
Startups investing time and $ ...
WE’VE ALL
BEEN HERE
== Product
Growth Is SLOWER than we want
Product Backlog is LONGER than we want
Product Backlog is LONGER than we want
YOU EXPECT….
But you get….
SO WE STALL
#ProductDilemma
KILL THAT SHIT
Grow Without Waiting For Product - Get Hacky
MY OWN FUCKUP (one of the many)
MY OWN FUCKUP (one of the many)
ONE ENTIRE YEAR WASTED
WAITING ON
ONE
MODULE
SMOKE TEST
WTF is this Smoke Test?
WAY TO PROVE THAT YOUR PRODUCT
BACKLOG IS WORTH IT
+ VALIDATE
+ LEARN
+ ITERATE
AN EXAMPLE
“TYPICAL” PRODUCT WAY
BUILD a New Feature
Called “Add To Box”
(~2 Weeks)
PLAN a New Feature
Called “Add To Box”
(~1 Week)
...
“TYPICAL” PRODUCT WAY
LAUNCH
(THAT DAY)
PLAN
IDEA => HACK
(~1 hour)
MAKE $$$$
BOoooOM
:)
And the RESULTS….
FIRE
BUT EVEN IF WE LOST….
RESULTS?
LET’S GET TACTICAL
1. What is the Absolute Bare Bones Minimum Proof You Need?
2. How Can you get that proof with NO ENGINE...
LET’S GET TACTICAL
dom@500.co
@DistroDom
www.facebook.com/dominic.coryell
RESULTS
<= 30% of visitors
entered their
zipcode
&
25 % of people
entered their
email =>
&
10% shared
Vs. This Design
- Asked for email
and zip before live
- Had a <3% Email
Capture Rate
Less than 2x as many
leads
[WDM 2015] 500 Startups >> Dominic Coryell, "The Hustler's Guide To Experimentation: Using Smoke Tests To Explore Product ...
[WDM 2015] 500 Startups >> Dominic Coryell, "The Hustler's Guide To Experimentation: Using Smoke Tests To Explore Product ...
[WDM 2015] 500 Startups >> Dominic Coryell, "The Hustler's Guide To Experimentation: Using Smoke Tests To Explore Product ...
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[WDM 2015] 500 Startups >> Dominic Coryell, "The Hustler's Guide To Experimentation: Using Smoke Tests To Explore Product Ideas Without Wasting Time & Resources"

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Dominic Coryell, Distribution Hacker-In-Residence, 500 Startups

Published in: Technology

[WDM 2015] 500 Startups >> Dominic Coryell, "The Hustler's Guide To Experimentation: Using Smoke Tests To Explore Product Ideas Without Wasting Time & Resources"

  1. 1. SMOKE TESTS HUSTLE YOUR EXPERIMENTS w/o DEVS
  2. 2. WHO IS THIS GUY DOMINIC? ● Co-Founded 2 Companies ● GSEA In College Now I’m @DistroDom @500 Startups investing time and $ in promising startups #500STRONG @DistroDom - #WMD2015
  3. 3. WE’VE ALL BEEN HERE
  4. 4. == Product
  5. 5. Growth Is SLOWER than we want
  6. 6. Product Backlog is LONGER than we want
  7. 7. Product Backlog is LONGER than we want
  8. 8. YOU EXPECT….
  9. 9. But you get….
  10. 10. SO WE STALL #ProductDilemma
  11. 11. KILL THAT SHIT Grow Without Waiting For Product - Get Hacky
  12. 12. MY OWN FUCKUP (one of the many)
  13. 13. MY OWN FUCKUP (one of the many) ONE ENTIRE YEAR WASTED
  14. 14. WAITING ON ONE MODULE
  15. 15. SMOKE TEST
  16. 16. WTF is this Smoke Test? WAY TO PROVE THAT YOUR PRODUCT BACKLOG IS WORTH IT + VALIDATE + LEARN + ITERATE
  17. 17. AN EXAMPLE
  18. 18. “TYPICAL” PRODUCT WAY BUILD a New Feature Called “Add To Box” (~2 Weeks) PLAN a New Feature Called “Add To Box” (~1 Week) TEST & RELEASE a New Feature Called “Add To Box” (~1 Week) ONE FUCKING MONTH POTENTIALLY WASTED
  19. 19. “TYPICAL” PRODUCT WAY LAUNCH (THAT DAY) PLAN IDEA => HACK (~1 hour) MAKE $$$$ BOoooOM :) And the RESULTS….
  20. 20. FIRE
  21. 21. BUT EVEN IF WE LOST….
  22. 22. RESULTS?
  23. 23. LET’S GET TACTICAL 1. What is the Absolute Bare Bones Minimum Proof You Need? 2. How Can you get that proof with NO ENGINEERS? 3. Get Traffic to your site 4. Get Leads 5. Get Referrals 6. Measure Conversion 7. Analyze and Optimize 8. Make a decision 9. Plan Operations
  24. 24. LET’S GET TACTICAL
  25. 25. dom@500.co @DistroDom www.facebook.com/dominic.coryell
  26. 26. RESULTS <= 30% of visitors entered their zipcode & 25 % of people entered their email => & 10% shared
  27. 27. Vs. This Design - Asked for email and zip before live - Had a <3% Email Capture Rate Less than 2x as many leads

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