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Data Helps You
Make Decisions

PJ McCormick | @mynameispj
The Mountain Three
Wolf Moon Shirt
$19.99
The Mountain Three
Wolf Moon Shirt
$19.99
WIN
✓

FAIL

The Mountain Three
Wolf Moon Shirt
$19.99
VS

✕

The Mountain Three
Wolf Moon Shirt
$19.99
I’m not as smart
as I think I am.
My awesome
new thing!

CONVERSION
Data helps you
make decisions
Data helps you
make decisions
Data makes
decisions
OUR SITE

SITE C

SITE A
SITE B

BOUNCE RATES FROM THE HOME PAGE
WHAT THE HELL
IS WRONG WITH
THE HOME PAGE
OUR SITE

SITE C

SITE A
SITE B

BOUNCE RATES FROM THE HOME PAGE
AFFILIATE ADS

PAID SEARCH
DIRECT

ORGANIC SEARCH

BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
WHAT THE HELL
IS WRONG WITH
THE HOME PAGE
WHAT THE HELL
IS WRONG WITH
THE AFFILIATE ADS
OUR SITE

SITE C

SITE A
SITE B

BOUNCE RATES FROM THE HOME PAGE
AFFILIATE ADS

PAID SEARCH
DIRECT

ORGANIC SEARCH

BOUNCE RATES BROKEN OUT BY TRAFFIC CHANNEL
Data helps you
make decisions
SLIDE 1

SLIDE 2

SLIDE 3

SLIDE 4

USER ENGAGEMENT OF SLIDESHOWS
SLIDE 1

SLIDE 2

SLIDE 3

SLIDE 4

USER ENGAGEMENT OF SLIDESHOWS
SLIDE 1

SLIDE 2

SLIDE 3

SLIDE 4

USER ENGAGEMENT OF SLIDESHOWS
WIN
✓

The Mountain Three
Wolf Moon Shirt
$19.99

FAIL
✕

The Mountain Three
Wolf Moon Shirt
$19.99
The Mountain Three
Wolf Moon Shirt
$19.99

The Mountain Three
Wolf Moon Shirt
$19.99
Data does not
make decisions
Data helps you
make decisions
Thanks.
!
!

PJ McCormick | @mynameispj

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PJ McCormick, Challenging Data Driven Design, WarmGun 2013