Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Intro To Product Management (5 Nov 2015)

1,082 views

Published on

Introduction to Product Management, with an emphasis on the startup scene, held at General Assembly in Hong Kong on 5 November 2015

  • Be the first to comment

Intro To Product Management (5 Nov 2015)

  1. 1. @arsagilis INTRODUCTION TO MICHAEL CHIK http://linkedin.com/in/michaelchik PRODUCT MANAGEMENT source: http://goo.gl/NpGhUl Founder, Ars Agilis
  2. 2. @arsagilis> Introduction To Product Management LEARNING OBJECTIVES ‣ Get acquainted with key concepts in product management ‣ Gain an understanding of the product development cycle ‣ Learn key techniques for understanding the needs of your users to ensure product / market fit
  3. 3. @arsagilis SPEAKER INTRO INTRODUCTIONS
  4. 4. @arsagilis SPEAKER INTRODUCTION Michael Chik Lean & Agile Coach for Startups & Enterprises LEGO® SERIOUS PLAY® Facilitator michael@arsagilis.com @arsagilis casmaron linkedin.com/in/michaelchik Moonpig Photobox Cathay Pacific JP Morgan Standard Chartered Bank Ben & Jerry’s Walt Disney Company 戚本錦 Previous: I consult for startups, like: Travolor Work-space Amnesty International 國際特赦組織
  5. 5. @arsagilis YOU INTRODUCTIONS > Who you are… > What you do… > Your favourite product…
  6. 6. @arsagilis> Introduction To Product Management WHY IS PRODUCT MANAGEMENT IMPORTANT? MOST STARTUPS DON’T FAIL BECAUSE THEY CAN’T BUILD A GREAT PRODUCT, BUT BECAUSE NO ONE WANTED THE PRODUCT.
  7. 7. @arsagilis> Introduction To Product Management KNOW THESE? source: https://goo.gl/h8SI4b source: http://goo.gl/nxcQbv source: https://goo.gl/cqDnFX
  8. 8. @arsagilis> Introduction To Product Management WHY IS PRODUCT MANAGEMENT IMPORTANT? LIFE IS TOO SHORT TO BUILD SOMETHING NOBODY WANTS - MICHAEL CHIK
  9. 9. @arsagilis> Introduction To Product Management WHAT IS A PRODUCT? A PHYSICAL THING? A SERVICE? A PROGRAMME? A PROCESS?
  10. 10. @arsagilis> Introduction To Product Management WHAT EXACTLY IS A PRODUCT MANAGER? THE ROLE OF THE PRODUCT MANAGER IS TO DISCOVER A PRODUCT THAT IS VALUABLE, USEABLE AND FEASIBLE. source: http://goo.gl/ZbvuQB - MARTY CAGAN, AUTHOR OF “INSPIRED”
  11. 11. @arsagilis> Introduction To Product Management WHAT EXACTLY IS A PRODUCT MANAGER? LEGAL OPERATIONS DEVELOPMENT FINANCE SUPPORT SALES HUMAN RESOURCES
  12. 12. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT MANAGER #1: START WITH A VISION CLEARLY COMMUNICATE YOUR VISION
  13. 13. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT MANAGER #2: UNDERSTAND YOUR CUSTOMER YOU ARE THE VOICE OF THE CUSTOMER!
  14. 14. @arsagilis> Introduction To Product Management KEY #2: YOU ARE NOT YOUR CUSTOMER YOU ARE NOT YOUR CUSTOMER / USER!
  15. 15. @arsagilis> Introduction To Product Management KEY #2: UNDERSTAND YOUR CUSTOMER PEOPLE ARE COMPLEX BEINGS
  16. 16. @arsagilis> Introduction To Product Management KEY #2: UNDERSTAND YOUR CUSTOMER WHO ARE MY USERS? WHAT ARE THEIR HABITS? WHERE ARE THEY ACCESSING FROM? WHEN DO THEY NEED YOUR PRODUCT? WHY DO THEY NEED YOUR PRODUCT? HOW DO THEY ACCESS YOUR PRODUCT?
  17. 17. @arsagilis> Introduction To Product Management KEY #2: VALUE PROPOSITION CANVAS source: http://goo.gl/90W0Fk
  18. 18. @arsagilis KEY #2: GET OUT OF THE BUILDING source: https://goo.gl/mDppmV NO FACTS EXIST INSIDE THE BUILDING. ONLY OPINIONS. GET OUT OF THE BUILDING! - STEVE BLANK”
  19. 19. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT MANAGER #2: INTERVIEWING PEOPLE QUANTITATIVE VS QUALITATIVE TELLS YOU THE WHAT TELLS YOU THE WHY
  20. 20. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT MANAGER #3: TEST, VALIDATE & ITERATE TODAY’S WORLD IS GETTING MORE COMPLEX GLOBALIZATION GOES UP! Innovation goes UP! Democratization goes UP! Diversification goes UP!
  21. 21. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT MANAGER #3: TEST, VALIDATE & ITERATE TRADITIONAL PRODUCT MANAGEMENT LIFE CYCLE © Mark Altosaar source: http://goo.gl/MzmhPi
  22. 22. @arsagilis> Introduction To Product Management KEY #3: BUILD, MEASURE, LEARN source: http://goo.gl/HCkvKA
  23. 23. @arsagilis> Introduction To Product Management KEY #3: BUILD, MEASURE, LEARN MAXIMISE LEARNING. MINIMISE RISK. USE MINIMAL EFFORT
  24. 24. @arsagilis> Introduction To Product Management KEY #3: HYPOTHESIS TEMPLATE source: http://goo.gl/HCkvKA We believe that people like have a need for / problem doing . We will we have succeeded when , or , which will contribute to . (customer type) (need / action / behaviour) (measurable outcome) (observable outcome) (KPI) from Janice Fraser (aka @clevergirl)
  25. 25. @arsagilis KEY TO BEING A GOOD PRODUCT MANAGER #4: DISCOVER YOUR MARKET source: http://goo.gl/lexe3b
  26. 26. @arsagilis KEY #4: MINIMUM VIABLE PRODUCT Crappy product MINIMUM VIABLE Expensive to buildSWEET SPOT
  27. 27. @arsagilis KEY #4: MINIMUM VIABLE PRODUCT
  28. 28. @arsagilis KEY #4: FAMOUS MVP - AIRBNB
  29. 29. @arsagilis KEY #4: FAMOUS MVP - DROPBOX
  30. 30. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT OWNER: WIREFRAMING & RAPID PROTOTYPING source: https://goo.gl/vTjTXH source: http://goo.gl/Wyeekk
  31. 31. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT OWNER #5: MEASURING SUCCESS IF YOU DON’T MEASURE IT, IT DOESN’T EXIST
  32. 32. @arsagilis Acquisition: users coming to the site Activation: usersenjoy1st visit (UX) Retention: users come back Referral: existing users refer other users Revenue: monetisation source: https://goo.gl/BqEYve KEY #5: METRICS FOR PIRATES
  33. 33. @arsagilis> Introduction To Product Management KEY TO BEING A GOOD PRODUCT OWNER #6: VISUAL MANAGEMENT
  34. 34. @arsagilis> Introduction To Product Management REVIEW KEY #1: START WITH A VISION KEY #2: UNDERSTAND YOUR CUSTOMER KEY #3: TEST,VALIDATE & ITERATE KEY #4: DISCOVERYOUR MARKET KEY #5: MEASURINGSUCCESS& FAILURE KEY #6: VISUAL MANAGEMENT
  35. 35. @arsagilis> Introduction To Product Management EXERCISE: CUSTOMER INTERVIEW YOUR IDEA HERE Family Photo Sharing App Interactive Travel Guide App Interactive App For Hikers Inpairs, choose oneoftheapps onthe right Brainstorm togetherwhatinformation youneedfromyourpotential customers andwhatyouwouldask themtodiscover it DELIVERABLE Atleast twoquestions foryour customer interview
  36. 36. @arsagilis> Introduction To Product Management DISCUSSION TIME! PUZZLED? QUESTIONS? COMMENTS?
  37. 37. GO AND BE A ROCK STAR! michael@arsagilis.com @arsagilis casmaron linkedin.com/in/michaelchik STAY IN TOUCH! Slidesavailable @http://goo.gl/uhXUod Givemefeedback @https://goo.gl/sn4pfT

×