A product manager in start-up landPaul GrayCMO | Community @BGIStudio@paulalexgray
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayAbout MeCMO | Community Director @BG...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayBubble Gum’s Excellent Adventure
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayA product manager in start-up land
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayBusiness CanvasSource: Business Mode...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraybrainmates product delivery cycle
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version“Man I hate <<insert ...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup versionHere’s 8 bullet point...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup versionI’ve tested the shito...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version“Hey, I already senty...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version“YEAH! Let’s do this!...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version<<code>>,<<build>><<m...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup versionCommence theBlitz!($0...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProduct Manger vs ‘Growth Hacker’
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStart-up lessons for productmanagers
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managers...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managers...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managers...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managers...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managers...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProduct management lessonsfor startup
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups1 Trans...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups2 Keep ...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups3 Estab...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups4 Creat...
ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups5 Don’t...
THANKS!Have a great day at Product CampSydney!
Upcoming SlideShare
Loading in …5
×

Product camp sydney keynote 2013 by Paul Gray

930 views

Published on

A product manager in start-up land. Paul takes us through the journey of creating a Starttup using the Brainmates product management methodology. He then provides 5 important lessons for any product manager in start-up land.

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
930
On SlideShare
0
From Embeds
0
Number of Embeds
50
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Product camp sydney keynote 2013 by Paul Gray

  1. 1. A product manager in start-up landPaul GrayCMO | Community @BGIStudio@paulalexgray
  2. 2. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayAbout MeCMO | Community Director @BGIStudioStoryteller / Cool Daddy O / Status-QuoBurninator / X & Y / MBA / WannabeScreenwriter / Startups / Anything is possible!
  3. 3. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayBubble Gum’s Excellent Adventure
  4. 4. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayA product manager in start-up land
  5. 5. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayBusiness CanvasSource: Business Model Generation
  6. 6. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraybrainmates product delivery cycle
  7. 7. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version“Man I hate <<insert dumb thing>>”“We could totally do that!”
  8. 8. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup versionHere’s 8 bullet pointsabout why weshould do this(Actually, just 5, I gotdistracted coz theservers went down”
  9. 9. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup versionI’ve tested the shitout of those 4other products.Here’s how they’regood and howthey suck. I totallyknow what themarket is missing!Check out the 2pager brief meand Bob wroteup”
  10. 10. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version“Hey, I already sentyou that”
  11. 11. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version“YEAH! Let’s do this!Team meeting!”2 minutemeeting“YEAH! Let’s dothis!”
  12. 12. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup version<<code>>,<<build>><<make>>
  13. 13. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgraystartup versionCommence theBlitz!($0 Marketingbudget)
  14. 14. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProduct Manger vs ‘Growth Hacker’
  15. 15. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStart-up lessons for productmanagers
  16. 16. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managersIf you fail, everything fails• YOU are responsible for theproduct’s destiny• Create a sense of urgency• Don’t hesitate to freak out• Explain why things matter toall those who work with you1
  17. 17. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managersGet your hands dirty• Write wireframes, makemocks, cut code (maybe)• Badger your way intotechnical discussions• Bring context – don’t besomething you’re not2
  18. 18. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managersGet involved outside your space• Understand operations• Learn the financials• Customer service – talk tocustomers EVERY DAY (7 days)• Get in on biz-dev3
  19. 19. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managersLess scoping, more making• Startups move at light speed• Business case? Pish Posh• Shorter requirements• Scope and Refine AS YOU GO4
  20. 20. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayStartup lessons for product managersGo rogue• Expedite insight (surveys,instant landing pages, A/Btests)• Talk to everybody• Tear down rival products5
  21. 21. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProduct management lessonsfor startup
  22. 22. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups1 Transform vision into strategyand tactics• Articulate product championvision• Help set focus• Help lead teams to deliver• Manage politics to ensurevision goals met
  23. 23. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups2 Keep the focus on the problem(s)• Help to define, quantify andprioritise opportunities• Educate team members• Provide tools and techniques forplanning
  24. 24. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups3 Establish roles andresponsibilities• Optimise outputs• Reduce inefficiency and re-work• Improve team morale andjob satisfaction
  25. 25. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups4 Create long-term productmanagement (not just launch)• Establish frameworks forgrowth and management• Maintain focus as productsmature
  26. 26. ProductCamp Sydney 2013 | A product manager in start-up land | Paul Gray @paulalexgrayProdmgmt lessons for startups5 Don’t drink the kool aid• Articulate vision intoconcrete goals• Give measureable,understandable,communicatable milestones• Balance overconfidence
  27. 27. THANKS!Have a great day at Product CampSydney!

×