Ben Chestnut, unSEXY Presentation
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Ben Chestnut, MailChimp @unSEXY August 9, 2012
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Ben Chestnut, unSEXY Presentation
- 2. Bac-o-bits • ~2MM users • 4k-5k per day • +3B mssgs per month • 2k queries per second • PROFITABLE.
- 3. {UNSEXY}
- 11. DESIGN.
- 13. but DESIGN really really helped.
- 15. KILLING THE COMPETITION WITH DESIGN-DRIVEN PRODUCTS
- 17. (SEXY)
- 18. rule #1
- 19. rule #1 STOP OBSESSING ABOUT THE COMPETITION.
- 33. Small Businesses Fortune 500 Non-profits Agencies
- 34. Small Businesses Fortune 500 Non-profits Agencies
- 35. Small Businesses Fortune 500 Non-profits Agencies
- 36. Small Businesses Fortune 500 Non-profits Agencies
- 37. Small Businesses Fortune 500 Non-profits Agencies
- 48. rule #2
- 49. rule #2 FIGHT REALLY, REALLY WEIRD
- 54. /rtfm/
- 61. 3000000 2250000 1500000 750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
- 62. 3000000 2250000 1500000 @100k users Launched Freemium (8yrs) 750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
- 63. 3000000 one meellion users (2yrs) 2250000 1500000 @100k users Launched Freemium (8yrs) 750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
- 64. two gorillians 3000000 (10 mo) one meellion users (2yrs) 2250000 1500000 @100k users Launched Freemium (8yrs) 750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
- 66. “Creativity is just connecting things.”
- 67. “Creativity is just connecting things.”
- 68. rule #3
- 69. rule #3 ALWAYS. BE. CREATING. (things)
- 70. NO PROJECT SHOULD TAKE LONGER THAN 2 WEEKS.
- 81. @benchestnut
Editor's Notes
- I’ve got 17 minutes to weird you guys out...\n
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- wth? No. But then I remembered...unsexy industry. boring industry. \n
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- we’ve been all over the globe\n
- now, i can pay two women to sit next to me. how’d we come so far?\n
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- so i changed my mind. i’ll come to this unsexy conf and talk about my zen philosophy\n
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- i guess she was trying to tell me it’d be a little more sexy?\n
- just stop. you’ll never get ahead when you’re copying.\n
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- Find your special weirdness. Doesn’t have to be koo-koo cocoapuffs crazy like me, but something weird. \n
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- 10k shirts, 2k hats, 1k plushies - 18 minutes. \nEnterprise can’t do shirts. SmallBiz can’t do shirts. \n
- Open API (not for small biz, and closed for enterprise)\n
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- We couldn’t have done freemium before understanding who our audience was.\n
- We couldn’t have done freemium before understanding who our audience was.\n
- We couldn’t have done freemium before understanding who our audience was.\n
- We couldn’t have done freemium before understanding who our audience was.\n
- We couldn’t have done freemium before understanding who our audience was.\n
- We couldn’t have done freemium before understanding who our audience was.\n
- If we didn’t have a strong sense of identity, all those freemium users would’ve killed us.\n
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- If your creative director \n
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- “interrupt meetings.”\n
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