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Ben Chestnut, unSEXY Presentation

Ben Chestnut, MailChimp @unSEXY August 9, 2012

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Ben Chestnut, unSEXY Presentation

  1. Bac-o-bits• ~2MM users• 4k-5k per day• +3B mssgs per month• 2k queries per second• PROFITABLE.
  2. {UNSEXY}
  3. DESIGN.
  4. technically,FREEMIUM
  5. butDESIGN really really helped.
  6. KILLING THE COMPETITIONWITH DESIGN-DRIVEN PRODUCTS
  7. (SEXY)
  8. rule #1
  9. rule #1 STOP OBSESSINGABOUT THE COMPETITION.
  10. Small Businesses Fortune 500 Non-profits Agencies
  11. Small Businesses Fortune 500 Non-profits Agencies
  12. Small Businesses Fortune 500 Non-profits Agencies
  13. Small Businesses Fortune 500 Non-profits Agencies
  14. Small Businesses Fortune 500 Non-profits Agencies
  15. “tech-savvy weirdos”
  16. rule #2
  17. rule #2FIGHT REALLY,REALLY WEIRD
  18. /rtfm/
  19. 300000022500001500000750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
  20. 300000022500001500000 @100k users Launched Freemium (8yrs)750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
  21. 3000000 one meellion users (2yrs)22500001500000 @100k users Launched Freemium (8yrs)750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
  22. two gorillians3000000 (10 mo) one meellion users (2yrs)22500001500000 @100k users Launched Freemium (8yrs)750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
  23. “Creativity is justconnecting things.”
  24. “Creativity is justconnecting things.”
  25. rule #3
  26. rule #3ALWAYS. BE. CREATING. (things)
  27. NO PROJECTSHOULD TAKELONGER THAN 2 WEEKS.
  28. @benchestnut

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