Ben Chestnut, unSEXY Presentation

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Ben Chestnut, MailChimp @unSEXY August 9, 2012

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  • I’ve got 17 minutes to weird you guys out...\n
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  • wth? No. But then I remembered...unsexy industry. boring industry. \n
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  • we’ve been all over the globe\n
  • now, i can pay two women to sit next to me. how’d we come so far?\n
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  • so i changed my mind. i’ll come to this unsexy conf and talk about my zen philosophy\n
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  • i guess she was trying to tell me it’d be a little more sexy?\n
  • just stop. you’ll never get ahead when you’re copying.\n
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  • Find your special weirdness. Doesn’t have to be koo-koo cocoapuffs crazy like me, but something weird. \n
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  • 10k shirts, 2k hats, 1k plushies - 18 minutes. \nEnterprise can’t do shirts. SmallBiz can’t do shirts. \n
  • Open API (not for small biz, and closed for enterprise)\n
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  • We couldn’t have done freemium before understanding who our audience was.\n
  • We couldn’t have done freemium before understanding who our audience was.\n
  • We couldn’t have done freemium before understanding who our audience was.\n
  • We couldn’t have done freemium before understanding who our audience was.\n
  • We couldn’t have done freemium before understanding who our audience was.\n
  • We couldn’t have done freemium before understanding who our audience was.\n
  • If we didn’t have a strong sense of identity, all those freemium users would’ve killed us.\n
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  • If your creative director \n
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  • “interrupt meetings.”\n
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  • Ben Chestnut, unSEXY Presentation

    1. Bac-o-bits• ~2MM users• 4k-5k per day• +3B mssgs per month• 2k queries per second• PROFITABLE.
    2. {UNSEXY}
    3. DESIGN.
    4. technically,FREEMIUM
    5. butDESIGN really really helped.
    6. KILLING THE COMPETITIONWITH DESIGN-DRIVEN PRODUCTS
    7. (SEXY)
    8. rule #1
    9. rule #1 STOP OBSESSINGABOUT THE COMPETITION.
    10. Small Businesses Fortune 500 Non-profits Agencies
    11. Small Businesses Fortune 500 Non-profits Agencies
    12. Small Businesses Fortune 500 Non-profits Agencies
    13. Small Businesses Fortune 500 Non-profits Agencies
    14. Small Businesses Fortune 500 Non-profits Agencies
    15. “tech-savvy weirdos”
    16. rule #2
    17. rule #2FIGHT REALLY,REALLY WEIRD
    18. /rtfm/
    19. 300000022500001500000750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
    20. 300000022500001500000 @100k users Launched Freemium (8yrs)750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
    21. 3000000 one meellion users (2yrs)22500001500000 @100k users Launched Freemium (8yrs)750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
    22. two gorillians3000000 (10 mo) one meellion users (2yrs)22500001500000 @100k users Launched Freemium (8yrs)750000 0 2004-10 2005-05 2005-10 2006-03 2006-08 2007-01 2007-06 2007-11 2008-04 2008-09 2009-02 2009-07 2009-12 2010-05 2010-10 2011-03 2011-08 2012-01 2012-06
    23. “Creativity is justconnecting things.”
    24. “Creativity is justconnecting things.”
    25. rule #3
    26. rule #3ALWAYS. BE. CREATING. (things)
    27. NO PROJECTSHOULD TAKELONGER THAN 2 WEEKS.
    28. @benchestnut

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