Amit Kumar, unSEXY Presentation
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The document discusses wisdom for small and medium sized businesses (SMBs) across four topics: time, money, economy, and mindset. It notes that SMB owners have little time and juggle many tasks, so products should integrate with their workflows. It also advises understanding SMBs' modest expectations but willingness to invest in growth, as well as the economic challenges they face. Finally, it suggests speaking to SMBs in plain language and gaining their trust through personal recommendations. The document promotes Lexity's platform for merchants to outsource services like onboarding, billing and reporting.
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Amit Kumar, unSEXY Presentation
- 1. Wisdom about SMBs (and how to apply it) Amit Kumar @ @akumar lexity.com
- 2. What’s Lexity? @akumar lexity.com
- 3. @akumar lexity.com
- 4. @akumar lexity.com
- 5. @akumar lexity.com
- 6. @akumar lexity.com
- 7. app outsource your platform merchant setup, focus on your core product. Proprietary and Confidential lexity.com
- 8. @akumar lexity.com
- 9. Time Money Economy Mindset @akumar lexity.com
- 10. Time @akumar lexity.com
- 11. Time Always juggling many balls at once @akumar lexity.com
- 12. Time Always juggling many balls at once Don’t have contiguous chunks of time @akumar lexity.com
- 13. Time Always juggling many balls at once Don’t have contiguous chunks of time Second chances are harder to come by @akumar lexity.com
- 14. Time @akumar lexity.com
- 15. Time @akumar lexity.com
- 16. Time Push notifications and tasks over email - instead of waiting for them to login. @akumar lexity.com
- 17. Time Push notifications and tasks over email - instead of waiting for them to login. Design around the length of a ‘coffee break’ - that’s how long they’ll have. @akumar lexity.com
- 18. Time Push notifications and tasks over email - instead of waiting for them to login. Design around the length of a ‘coffee break’ - that’s how long they’ll have. Get the experience right, or get on the phone and help them out. @akumar lexity.com
- 19. @akumar lexity.com
- 20. @akumar lexity.com
- 21. Money @akumar lexity.com
- 22. Money ‘Modest’ expectations of success @akumar lexity.com
- 23. Money ‘Modest’ expectations of success More likely to pay for increased sales @akumar lexity.com
- 24. Money ‘Modest’ expectations of success More likely to pay for increased sales Understand ROI, but will take risks @akumar lexity.com
- 25. Money @akumar lexity.com
- 26. Money @akumar lexity.com
- 27. Money Provable ROI will gain you fans. Measure and report (and push this via email). @akumar lexity.com
- 28. Money Provable ROI will gain you fans. Measure and report (and push this via email). Pay attention to price granularity. Flat fee pricing might not be most profitable. @akumar lexity.com
- 29. Money Provable ROI will gain you fans. Measure and report (and push this via email). Pay attention to price granularity. Flat fee pricing might not be most profitable. Revenue generation in the short term vs profit in the longer term might be fine. @akumar lexity.com
- 30. @akumar lexity.com
- 31. @akumar lexity.com
- 32. Economy @akumar lexity.com
- 33. Economy Recession is real @akumar lexity.com
- 34. Economy Recession is real Many SMBs live hand-to-mouth @akumar lexity.com
- 35. Economy Recession is real Many SMBs live hand-to-mouth A lot do go out of business @akumar lexity.com
- 36. Economy @akumar lexity.com
- 37. Economy @akumar lexity.com
- 38. Economy Model organic churn separately from non-organic churn. @akumar lexity.com
- 39. Economy Model organic churn separately from non-organic churn. Understand realities of credit card management. @akumar lexity.com
- 40. Economy Model organic churn separately from non-organic churn. Understand realities of credit card management. Model your pricing to capture the reality of failure. @akumar lexity.com
- 41. @akumar lexity.com
- 42. @akumar lexity.com
- 43. Mindset @akumar lexity.com
- 44. Mindset SMBs are smart - in their own domain @akumar lexity.com
- 45. Mindset SMBs are smart - in their own domain Unfamiliar jargon comes in the way @akumar lexity.com
- 46. Mindset SMBs are smart - in their own domain Unfamiliar jargon comes in the way Put a lot of trust in ‘people they know’ @akumar lexity.com
- 47. Mindset @akumar lexity.com
- 48. Mindset @akumar lexity.com
- 49. Mindset Build simple, but not simplistic. Use screenshots and hold their hand. @akumar lexity.com
- 50. Mindset Build simple, but not simplistic. Use screenshots and hold their hand. Raise awareness through domain influencers, organizations and services. @akumar lexity.com
- 51. Mindset Build simple, but not simplistic. Use screenshots and hold their hand. Raise awareness through domain influencers, organizations and services. Engage in relevant forum boards, and employ content marketing. @akumar lexity.com
- 52. Mindset @akumar lexity.com
- 53. Time Money Economy Mindset @akumar lexity.com
- 54. Lexity’s a la carte suite of functionality to turn merchants into customers. app • distribution • onboarding platform • billing • instrumentation • reporting stack • user experience pick any and all you need! Proprietary and Confidential lexity.com
- 55. Are ecommerce merchants your customers? Lexity’s App Platform was made for you. Get in touch. Amit Kumar Founder & CEO, Lexity @akumar / amit@lexity.com @akumar lexity.com
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