Amit Kumar, unSEXY Presentation

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Amit Kumar, Lexity @unSEXY August 9, 2012

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  • Amit Kumar, unSEXY Presentation

    1. Wisdom about SMBs (and how to apply it) Amit Kumar @@akumar lexity.com
    2. What’s Lexity?@akumar lexity.com
    3. @akumar lexity.com
    4. @akumar lexity.com
    5. @akumar lexity.com
    6. @akumar lexity.com
    7. app outsource your platform merchant setup, focus on your core product.Proprietary and Confidential lexity.com
    8. @akumar lexity.com
    9. Time Money Economy Mindset@akumar lexity.com
    10. Time@akumar lexity.com
    11. Time Always juggling many balls at once@akumar lexity.com
    12. Time Always juggling many balls at once Don’t have contiguous chunks of time@akumar lexity.com
    13. Time Always juggling many balls at once Don’t have contiguous chunks of time Second chances are harder to come by@akumar lexity.com
    14. Time@akumar lexity.com
    15. Time@akumar lexity.com
    16. Time Push notifications and tasks over email - instead of waiting for them to login.@akumar lexity.com
    17. Time Push notifications and tasks over email - instead of waiting for them to login. Design around the length of a ‘coffee break’ - that’s how long they’ll have.@akumar lexity.com
    18. Time Push notifications and tasks over email - instead of waiting for them to login. Design around the length of a ‘coffee break’ - that’s how long they’ll have. Get the experience right, or get on the phone and help them out.@akumar lexity.com
    19. @akumar lexity.com
    20. @akumar lexity.com
    21. Money@akumar lexity.com
    22. Money ‘Modest’ expectations of success@akumar lexity.com
    23. Money ‘Modest’ expectations of success More likely to pay for increased sales@akumar lexity.com
    24. Money ‘Modest’ expectations of success More likely to pay for increased sales Understand ROI, but will take risks@akumar lexity.com
    25. Money@akumar lexity.com
    26. Money@akumar lexity.com
    27. Money Provable ROI will gain you fans. Measure and report (and push this via email).@akumar lexity.com
    28. Money Provable ROI will gain you fans. Measure and report (and push this via email). Pay attention to price granularity. Flat fee pricing might not be most profitable.@akumar lexity.com
    29. Money Provable ROI will gain you fans. Measure and report (and push this via email). Pay attention to price granularity. Flat fee pricing might not be most profitable. Revenue generation in the short term vs profit in the longer term might be fine.@akumar lexity.com
    30. @akumar lexity.com
    31. @akumar lexity.com
    32. Economy@akumar lexity.com
    33. Economy Recession is real@akumar lexity.com
    34. Economy Recession is real Many SMBs live hand-to-mouth@akumar lexity.com
    35. Economy Recession is real Many SMBs live hand-to-mouth A lot do go out of business@akumar lexity.com
    36. Economy@akumar lexity.com
    37. Economy@akumar lexity.com
    38. Economy Model organic churn separately from non-organic churn.@akumar lexity.com
    39. Economy Model organic churn separately from non-organic churn. Understand realities of credit card management.@akumar lexity.com
    40. Economy Model organic churn separately from non-organic churn. Understand realities of credit card management. Model your pricing to capture the reality of failure.@akumar lexity.com
    41. @akumar lexity.com
    42. @akumar lexity.com
    43. Mindset@akumar lexity.com
    44. Mindset SMBs are smart - in their own domain@akumar lexity.com
    45. Mindset SMBs are smart - in their own domain Unfamiliar jargon comes in the way@akumar lexity.com
    46. Mindset SMBs are smart - in their own domain Unfamiliar jargon comes in the way Put a lot of trust in ‘people they know’@akumar lexity.com
    47. Mindset@akumar lexity.com
    48. Mindset@akumar lexity.com
    49. Mindset Build simple, but not simplistic. Use screenshots and hold their hand.@akumar lexity.com
    50. Mindset Build simple, but not simplistic. Use screenshots and hold their hand. Raise awareness through domain influencers, organizations and services.@akumar lexity.com
    51. Mindset Build simple, but not simplistic. Use screenshots and hold their hand. Raise awareness through domain influencers, organizations and services. Engage in relevant forum boards, and employ content marketing.@akumar lexity.com
    52. Mindset@akumar lexity.com
    53. Time Money Economy Mindset@akumar lexity.com
    54. Lexity’s a la carte suite of functionality to turn merchants into customers. app • distribution • onboarding platform • billing • instrumentation • reporting stack • user experience pick any and all you need!Proprietary and Confidential lexity.com
    55. Are ecommerce merchants your customers? Lexity’s App Platform was made for you. Get in touch. Amit Kumar Founder & CEO, Lexity @akumar / amit@lexity.com@akumar lexity.com

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