The document discusses Amazon Sumerian, a tool for building and hosting virtual reality (VR) and augmented reality (AR) applications. It provides an agenda that will discuss what Sumerian is, its benefits, who is using it, and a live demo. Key benefits cited include the ease of use, ability to integrate with other AWS services, and cost-effective hosting. Examples of who is using Sumerian include web developers building VR training or advertising, experienced 3D developers making small projects, and new developers experimenting or building proofs of concept. The document concludes with a brief discussion of using Sumerian for machine learning applications like reinforcement learning.

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Build a VR experience in 60 minutes
Jake Smeester
Content Marketing Manager
Amazon Sumerian
Amazon Web Services
S V C 2 2 2

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Agenda
What is Amazon Sumerian?
Why Amazon Sumerian?
Who’s using it?
Live demo

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Why Sumerian?
Enterprise developers getting into 3D are solving problems, such as:
• VR application for training
• AR advertising or experiences
• Digital concierge applications
• Use 3D to train ML algorithms

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Why Sumerian?
The majority of these solutions don’t need AAA game engines
• Ease of distribution
• Familiar tools/languages
• Private publishing options
• Integration with existing AWS services

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Who’s using Sumerian?
• Web developers wanting to solve problems with 3D applications
• Experienced 3D developers wanting a fast, lightweight way to get small
solutions out the door
• New 3D developers wanting to get started or working on a proof of concept

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Sumerian Hosts

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Who’s using Sumerian?
Web developers wanting to solve problems in real, physical
three-dimensional space
• Digital concierge

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Who’s using Sumerian?
Web developers wanting to solve problems in real, physical
three-dimensional space
• Digital concierge
• Data visualization

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Who’s using Sumerian?
Web developers wanting to solve problems in real, physical
three-dimensional space
• Digital concierge
• Data visualization
• “Digital asset”—Industrial/IoT

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Who’s using Sumerian?
Experienced 3D developers wanting a fast, lightweight way to get small solutions
out the door
• AR/VR experiences
• Distribution of consumer content

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Quick case study: Media & Advertising
AR/VR is a cost-effective channel for increasing brand engagement
• Leverage existing studio
• Pay as you go
• Cost scales with impressions
Advertising Campaign Spider-Man Miller Lite
Campaign type Movie promotion Holiday promo
Duration 12 weeks 3 days
storage price (GB-mo) $0.06 $ 0.06
scene size (MB) 4.5 7.5
storage costs (total) $ 0.0009 $0.0005
data transfer price (GB) $0.38 $ 0.38
number of views* 500,000 85,000
viewing costs (total) $ 855.00 $242.25
Total AWS costs $ 855.00 $242.25
CPM $ 1.71 $2.85
* numbers have been changed to protect the innocent

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Who’s using Sumerian?
New 3D developers wanting to get started or working on a proof of concept
• Framework to test out concepts
• Visualization for Media and Entertainment
• Experimenting with at-scale technologies, like reinforcement learning

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Reinforcement learning
• Area of machine learning where agents learn to take actions in an environment
based on some notion of cumulative reward
• Autonomous robotics
• Crowd simulations
• Game AI

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Demo:

19. Thank you!
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Jake Smeester
@jakesmeester