COLTT 2013 Accessibility Data: - More than 1 billion people have a disability - 56.7 million report a disability in the U.S. - 48 million (20%) in the U.S. have some hearing loss - 11% of postsecondary students report having a disability - 45% of 1.6 million veterans seek disability - 177,000+ veterans claimed hearing loss Captions are text that is time-sychronized with the media. They convey all spoken content as well as relevant sound effects. Captions originated in the early 1980s from an FCC mandate for broadcast TV. The 21st Century Communications and Video Accessibility Act requires all Internet programming that previously aired on television with captions to have captions online, as well. The values of captioning include: - Accessibility for deaf and hard of hearing - Accessibility for ESL viewers - Flexibility to view anywhere, such as noisy environments or offices - Search - Reusability - Navigation, better UX - SEO/discoverability - Used as source for translation Watch the slideshow for a how-to guide for captioning your videos with 3Play Media. Presenters: Josh Miller | Co-Founder, 3Play Media

1. Using Captions to Develop a
Searchable Video Library
COLTT 2013
Josh Miller
josh@3playmedia.com
Tel: (617) 764-5189 x102

2. Agenda
Accessibility trends
Captioning basics
Process
Accessibility legislation
Value propositions
Using captions for search
Demos
Open discussion

3. Accessibility: a Growing Concern
• More than 1 billion people have a disability
• 56.7 million report a disability in the U.S.
• 48 million (20%) in U.S. have some hearing
loss
• 11% of postsecondary students report
having a disability
• 45% of 1.6 million veterans sought disability
• 177,000+ veterans claimed hearing loss

4. What Are Captions?
• Text that has been time-synchronized with
the media
• Captions convey all spoken content as well
as relevant sound effects
• Originated in the early 1980s from an FCC
mandate for broadcast TV

5. What Are Captions?
Terminology
• Captioning vs. Transcription

6. What Are Captions?
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling

7. What Are Captions?
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning

8. What Are Captions?
Terminology
• Captioning vs. Transcription
• Captioning vs. Subtitling
• Closed Captioning vs. Open Captioning
• Post Production vs. Real-Time

9. How Are Captions Used?

10. Accessibility Laws
Section 508
•
•
Added to Rehabilitation Act in 1986
Applies to federal agencies and organizations
with federal subsidies
Section 504
•
•
Part of Rehabilitation Act of 1973
Anti-discrimination law

11. Accessibility Laws
Section 508
•
•
Added to Rehabilitation Act in 1986
Applies to federal agencies and organizations
with federal subsidies
Section 504
•
•
Part of Rehabilitation Act of 1973
Anti-discrimination law
ADA
•
•
•
Updated in 2008 via ADAAA
For schools, same requirements as Section 504
Netflix lawsuit implications

12. Accessibility Laws
Section 508
•
•
Added to Rehabilitation Act in 1986
Applies to federal agencies and organizations
with federal subsidies
Section 504
•
•
Part of Rehabilitation Act of 1973
Anti-discrimination law
ADA
•
•
•
Updated in 2008 via ADAAA
For schools, same requirements as Section 504
Netflix lawsuit implications
21st Century Communications & Video
Accessibility Act (CVAA)
•
Applies to content that airs on TV and the
Internet.

13. Accessibility Laws
CVAA Phase-In Timeline
Phased In: All prerecorded programming that
is not edited for Internet distribution
Phased In: Live & near-live programming
originally broadcast on television.
Sep 30, 2013 : Prerecorded programming that
is edited for Internet distribution.
Mar 30, 2014: Archival programming

14. Value Propositions
• Accessibility for deaf and hard of hearing
• For ESL viewers
• Flexibility to view anywhere, such as noisy
environments or offices
• Search
• Reusability
• Navigation, better UX
• SEO/discoverability
• Used as source for translation

15. Captioning Process
1. Upload
2. Download
3. Publish

16. Step 1. Upload Media Files

17. Step 2. Download Captions File

18. Captions Formats
Common Caption Formats
SRT
YouTube and other web players
DFXP
Flash players
SCC
iPods, iTunes, DVD encoding
SAMI
Windows Media
QT
QuickTime
STL
DVD Studio Pro
CPT.XML
Captionate
SBV
YouTube
RT
Real Media
WebVTT
Emerging HTML5
Custom XML
Custom formats
Custom Text
Custom formats
Emerging standards for HTML5
SRT Example

19. Step 3. Publish Captions

20. Simplifying the Workflow
Video Player / Platform Integrations

21. Captions Plugin
• Works with most
video players
• SEO boost
• Searchable
• Free
• Supports multiple
languages
• Customizable

22. Using Captions for Search

23. Demos
• Implementations of captions + transcripts
• Examples of automated captioning workflows
• Searchable, interactive video libraries

24. Captioning + Search with Lecture Capture

25. Searchable Interactive Transcript

26. Search By Speaker ID

27. Searchable Captions + Transcript

28. Search Across Large Video Libraries

29. Searchable MOOC

30. Results @ MIT OpenCourseWare
Significantly enhances (57%)
Enhances (40%)
Detracts (1.7%)
Greatly detracts (3.4%)
97% of students said interactive transcripts
enhanced their learning experience

31. Results @ MIT OpenCourseWare
Very successful
Somewhat successful
Somewhat unsuccessful
Very unsuccessful
95% of students were able to find desired
content using the search features

32. Results @ MIT OpenCourseWare
Very easy (72%)
Somewhat easy (25%)
Somewhat difficult (2%)
Very difficult (1%)
97% of students said the interactive
transcripts were easy to use

33. Questions
Josh Miller
3Play Media
josh@3playmedia.com
Tel (617) 764-5189 x102
Resources
http://www.3playmedia.com/how-itworks/overview/