The document provides an overview of a branding campaign targeted towards girls. It includes slogans and taglines testing different messaging approaches with some girls responding positively and others negatively. It also includes insights into the girl market and how to develop marketing success plans through invention, aesthetics, and understanding the girl brain.

1. do you speak girl?

2. Y
DA s
ne
TO o
ph k
p in
eo
vid e
vs ac
sp
my
g
gin
sa
es ie
jol
tm a
tex lin ra
ge o
an ph
se
e
gu
vo
en
te
ail
e-m
n
iro
g
rlin
cu
ra
lyc
ARKET
ns
po
tam
m
GIRL M
uu
c
va
l
pil
t he
ot e
ʼv
ls
gir

3. BR A N D
Y
DA s
ne
TO o
ph k
p in
eo
vid e
vs ac
sp
my
g
gin
sa
es ie
jol
tm a
tex lin ra
ge o
an ph
se
e
gu
vo
en
te
ail
e-m
n
iro
g
rlin
cu
ra
lyc
ns
po
L MARKET
tam
m
uu
c
va
GI R
l
pil
t he
ot e
ʼv
ls
gir

4. THAT’S HOT.
I WANT THAT.
HO
T!
BRAND
IRL MARKET
G

5. NO
SO
T!
NOT
WHAT I
WANT!
THAT’S NOT COOL.
I DON’T LIKE IT.
BRAND
ARKET
GIRL M

6. THE TRADITIONAL
FORMULA FOR
SUCCESS...
GIRL
AGENCY BRAND
APPROVAL

7. AG E N C Y
BRAND
Y
DA es
on
TO ph k
p in
eo
vid e
vs ac
sp
my g
gin
sa
es ie
jol
tm a
tex lin ra
ge o
an ph
se
e
gu
vo
en
te
ail
e-m
n
iro
g
rlin
cu
ra
lyc
ARKET
ns
po
tam
m
GIRL M
uu
c
va
l
pil
t he
te
vo
lsʼ
gir
the

9. GIR
ON LS
LY

10. MOST GIRLS

11. TALENTED GIRLS
MOST GIRLS

12. RARE
GIRL TALENT
TALENTED GIRLS
MOST GIRLS

13. how I shop
where I shop
how I talk
who I like
what I buy
why I shop
when I talk
who I hate
when I shop
3IYING
how much I spend

14. GIRL MARKET
INSIGHT
SUCCESS
PLANS!
INVENTION
AESTHETICS
3IYING

15. ND
RA
B
ENCY
AG
IRL MARKET
G

16. ENCY
AG
ND
RA
B
L MARKET
GIR

17. NCY
GE
A
ND
RA
B
MARKET
GIRL

18. EXHIBIT A. THIS IS JOHN,
He’ll be our
guinea pig.

19. GIRL VISION

20. GIRL VISION

21. GIRL AESTHETICS

22. GIRL AESTHETICS

23. GIRL BRAINER

24. GIRL BRAINER