we are 3iying and girls love our stuff
apps that girls obsess over
she relates and commits to
she must have
she’ll watch over and over
she’ll actually spend time at
she will proudly pass on
every girl will laugh at
that she respects & enjoys
girls fall in love with
that will lure her to the shelf
she would wear on a t-shirt
she will understand
that aren’t just for boys
that ring true to every girl
she will take action on
get the girl = everyone wins
3iying is an all-girl strategic and creative think tank that helps mass-scale brands
become more relevant to girls. When you work with 3iying, girls get what they want
and brands grow strong and proﬁtable. It’s an everybody wins revolution. Below are
a few of our services that we offer, please feel free to contact us with any questions.
adﬂip workshop | 90 min | 2K |
girlapproved callibration | 3-7 day turn around | 12-24K |
girlapproved insights + strategies | TBD |
girlapproved aesthetics | TBD |
girlapproved products | fee + license options |
girlapproved for guys | TBD |
* Meet the girl team and see our ground breaking work.
What it is This 90 minute workship is the ﬁrst step to think-
ing like a girl. New millennium girls are living differently than
any demographic before and they are forcing marketing to
change with them. Girls shop differently, socialize differently,
and build relationships differently-they are the pickiest
customers you have ever experienced. Our Flip Workshops
will exam the crucial changes in girl culture that are
directly impacting marketing. We will look at speciﬁc ﬂips in
your industry, appraise your competition and, most
importantly, tell you where you stand and where you're most
When to use it The ﬂip workshop is a must have for every
agency and brand that wants to stop getting ﬂipped, and
start getting the girl.
What it is
Traditional market research techniques are not going
deep enough into the insights and diagnostics needed
to score with this new picky girl market. How do you know if
your work is grounded on what is relevant to a girl, or her
aesthetic sensibilities? Girlapproved Calibration is your in-
surance policy against wasting money, and losing the girl.
We have a guaranteed bullshit meter for what does and
does not work. We will identify the assumptions you're
making about girls that are not accurate; if you're going in
the right direction; if you have accounted for a girl's view of
your competitors; or if there's anything in your campaign
that will turn girls off. Girlapproved Calibration lets you
know if you're good enough to get the girl. Not girl approved?
you'll learn why and how to ﬁx it
When to use it Choosing your next big strategic maneuver?
Evaluating which creatives to take into execution or pitch to
a client? Diagnosing why your last initiative didn't hit its
goals? If you are about to invest resources into a new strategy
or creative: stop and check your thinking. Don't let ideas that
aren't relevant to girls go into execution, or let good ideas
get lost in bad creative translations.
girlapproved insights + strategies
What it is Shop here for powerful, original, ﬁrst-to-market
concepts and inventions that girls are hungry for, but no one
is making. It is this caliber of work that makes the girl market
happy and gives brands what it takes to be market leaders.
3iying delivers solid strategies because all our work is founded
on what girls really want. We start with deep girl insights then
examine everything from a girl's view - like what's working,
what's not and why. We ﬁnd the biggest opportunities -
and what's this get you ?
• Products driven by genuine universal, unmet needs - so
desirable they sell themselves
• Branding that resonates. get your brand a position and
identity that is meaningful and distinct in the girl market.
• Marketing and Promos that are genuinely engaging. Our
campaign concepts and storyboards win girls' interest
and build natural urgency.
• retail programs, instore promotions and packaging that can
turn sales right in the store aisle
When to use it When you want to get the girl.
girlapproved for guys
What it is Has your boy-targeted product or campaign been
girl approved? In addition to spending tons of money them-
selves, girls have signiﬁcant inﬂuence over what guys spend
their money on. Don’t underestimate the power of a girl’s
opinion on anything from bathroom products, clothes, and
beverages to exercise equipment, appliances and cars. Girls
actively research and compare products then persuasively pass
the ﬁndings on to her sweetie. Understanding this modern
boy-girl dynamic can make any campaign more seductive.
Who needs it Any brand that wants their guys to get more
girls. Whether you are trying to inﬂuence a guy or his decision-
making better half, everyone is better off if you get girl
approval on boy-targeted products.
What it is Even a killer idea will fail if it is dressed up in
the wrong creative sensibility. 3iying makes sure that great
ideas are wrapped up in the art, language, images, audio
and designs that will get the girl. 3iying collaborates with
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When to use it anytime you want to catch and keep the
attention of a girl.
SEE WHAT GIRLS CAN DO
SET UP A MEETING TODAY!
40 PRINCE ST 4D | NY, NY | 10012