"Transformation of Health & Well-Being" Presentation by Heiko Borwieck, Managing Director, Philips Germany

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J.Heiko Borwieck
Commercial Leader Health Systems Germany
Philips Healthcare
Transformation of health and well-being
Latest trends in healthcare due to digitalization

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• Aging population with more chronic and lifestyle related diseases puts a focus on healthcare
cost containment
• Fast population growth requires improved access to care
• Digital technology offers new opportunities for more outcome-based health management
• In the age of the quantified self, consumers are more actively engaged in their health and
health is an engine for today’s economy
A new world dynamic…
requires a new approach

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Socio-cultural context of digitalization
Baby Boomer
*1940 -1960
self-assertion
idealism
narcissism
rebellion
development
source:TrendBuero.com
Objective:
Values:
self
Generation X
*1960 -1980
self-reflection
individualism
conservatism
self-organization
search for meaning
self
Digital Natives
*1980 -2000
self-improvement
life entrepreneurs
pragmatism
cooperation
efficiency
physicality
self
Trend to an independent maximization of individual vital energy

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Support people to
live a healthy life
in a healthy home
environment.
Enable people to
manage their
own health.
Ensure diagnosis
is first time right
with personalized
predictive care
pathways.
Enable more
effective
therapies, faster
recovery and
better outcomes.
Support recovery
and chronic care
at home.
Improve population health outcomes and efficiency through integrated care, real-time analytics
and value-added services.
has a holistic view on the entire health continuum
Healthy living Prevention Diagnosis Treatment Home care

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Organization

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People

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Case study: Monitoring of white blood cells with Minicare Home
https://www.youtube.com/watch?v=NjBQtnIux8Y
CE certified analysis
WBC
“at home” WBC test, temperature and PROs
Oncologists view:
Connectivity and CDS
Patient self-test
Visit doctor
Call doctor
Everything
all right
Step 1
Step 2
Step 3
Patient perspective:
Patient Reported Outcomes (PROs)

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Case study: Diabetes app &
online community
• Users connected to healthcare
providers via online community
• Allows exchange of personal and
clinical health data
• Personal health data monitoring via
mobile app, with data-based feedback
and recommendations
• Based on Philips HealthSuite Digital
Platform and Salesforce app cloud
(Dreamforce 2015)

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• Digitalization enters the healthcare
sector late but inexorably
• As in other industries, digitalization
disruptively changes the healthcare
provision
• Focus is on the individual being
We are still at the beginning of
an exponential development

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