1. A PROJECT ON BRAND PREFERENCE
OF THE E-VEHICLE (TWO-WHEELERS)
AMONG THE COLLEGE STUDENTS IN
TIRUCHIRAPALLI
21PBA208
T.ALAN RONALDO
2. AGENDA
01. Introduction
CURRENT STATUS OF E
SCOOTER IN TRICHU
MARKET
03. Problem statement 04.Findings
Performed various
analysis to find out how E
vehicle in the trichmarket
05. Conclusion
Which to prefer and which
should be avoided
2
02. Methodology
Methods used in the
research for the analysis in
the study
The phase where the
dwelling starts
3. ABSTRACT
• The widespread adoption of electric vehicles (EVs) could help to alleviate issues including pollution,
global warming, and oil dependency. Despite the fact that many governments have implemented
aggressive promotion strategies, the present market penetration of electric vehicles is still very low.
This study gives a comprehensive analysis of consumer preferences towards brands of electric
vehicles, with the goal of better informing policymakers and directing future research. First, the study
examines the economic and psychological approaches to this problem. It develops an Electric
vehicle preference conceptual framework, which is used to organise the review. The researcher also
goes through the modelling methodologies used in the papers chosen. The estimated preferences of
consumers for financial, technological, infrastructure, and policy attributes are then examined.
Effects of relevant elements for consumer choices are then elaborated by categorising them into
groups such as socioeconomic variables, psychological factors, mobility condition, social influence,
and so on. Finally, the researcher presents an agenda for improving EV brand preference studies
and offers research recommendations.
4. PROBLEM STATEMENT:
• Global warming is a big concern of the present era where the whole world is working towards finding
ways to be environment friendly and bringing solutions for the same. All the sectors are trying to work
with their go green tactics and being environmentally friendly.
• To study the brand preference of college students on Electric Bikes in Tiruchirappalli district.
• To enhance the socio demographic profile of bike consumers in Tiruchirappalli.
• To find out the awareness level of bike consumers about the electric bikes in Tiruchirappalli.
• To study the factors influencing the student’s preference towards Electric bikes in Tiruchirappalli.
OBJECTIVE
5. 5
• The researcher used primary data for this study. Primary data is collected
from the consumer of Tiruchirappalli.
• Secondary data is the data that has already been collected through
primary sources and made readily available for researchers to use for
their own research. Secondary data was collected from books,
magazines, newspapers, journals and websites.
METHODOLOGY
6. TOOLS USED FOR DATA ANALYSIS
• Questionnaire survey is deemed to be the suitable and effective way to
collect the data from the respondents which helps in measuring the
perception of consumer towards E-bikes.
• The collected data will be sorted, cleaned, tabulated, and analyzed for
future research using analytical tools such as MS-Excel and the Statistical
Package for Social Sciences (SPSS).
• The relation between the factors of consumer preferences were analyzed
using T test, Chi Square test, Anova, Correlation Coefficient and Regression
in the SPSS software tool.
7. FINDINGS AND RECOMMENDATIONS
● Out of 82 of them 54 are male and 28 are female.
● Due to the increase in cost of fuel price the demand for electric bikes has increased.
● Out of 82 of them 70 are aged 21 and above, 8 are aged 19, 3 from 18,1 from 17
● Out of 82 of them 57.3%are studying and 42.7% of them working.
● Out of 82 most of them are strongly agreeing with the awareness level of Electric bikes like
environment friendly, comfortability, more safety, cost of travel is less.
● By introducing low variant bikes more no of consumers can be achieved by students.
● Engaging low time for charging will be more useful.
● With a short span of charging the bikes should be able to withstand for a longer period.
● Test drive should be improved because the majority of the students have never experienced an e-
vehicle.
8. Presentation title 8
CONCLUSION
• Many researchers have done research on consumer behavior and consumer
perception and there are positive outcomes based on the studies made. The
factors such as environment friendly, more safety, free from emission, cost of
travel are less valued in this study. It is understood that most of the respondents
did not have proper knowledge about electric Bikes.
• When considering the factors influencing, many agreed that Electric Bikes are
eco – friendly. Most of them are agreed that price is what discourage them in
buying an electric Bikes. When it comes to speed and safety many of them
consider this as a major factor and prefer the Bikes.
