SYNOPSIS PRESENTATION

1. To identify & study the perception of consumers about their
buying behavior for an "EV" or "ICE"
S Y N O P S I S P R E S E N T A I O N
FRP GUIDE- ER. DEVENDRA JAISWAL
PRESENTED BY- AYUSH SRIVASTAVA

2. ELECTRIC VEHICLE
THE FUTURE OF TRANSPORTATION?

3. WARDIERE INC.
• India emits around 3 Giga tonnes of CO2 and other greenhouse gases per year. Nearly 25% of this emission occurs due to
each and every type of road transport vehicle. In order to reduce emitted greenhouse gases people slowly should be
moved into Electric vehicles (EVs).
• India, the future of Electric Vehicles is still standing at a critical point. Whenever there is a hike in oil prices or a change in
climate, Electric Vehicles are the first solution to be discussed and approached.
• Indian companies entering the EV industry take a lot of risk and efforts to normalize the EV segment, but it has not happened yet.
More than 15 years have surpassed but the EV industry has not hit the potential that was predicted.
• Today when we look at the roads, a small proportion of electric vehicles Viewing the positive and the negative impacts, the
consumer’s perception of electric vehicles in India has drastically changed.
• Innovation has taken a quantum leap which encourages the consumer to think more about affordability, eco-friendliness,
and excellent service for an e-vehicle
INTRODUCTIO
N

4. AYUSH SRIVASTAVA
Problem Definition
It is a very well-known fact that petrol and diesel
(Internal Combustion Engine) vehicles cause most
of the environmental damage in India (20%-35%)
due to which people are expected shifting to
electric vehicles
Environmental issues
India is the world's third-largest oil consumer at
around 5 million barrels a day, behind the US and
China. India is among the top importers of crude
oil, depending on foreign fuels to meet 85% of its
requirements.
High dependency on Oil imports
EV concept is well-proven nowadays, people
still lack the knowledge or belief in buying
EVs. They are skeptical about the safety and
reliability of electric vehicles
Lack of knowledge
People are very doubtful about the safety
when it comes to purchasing a E-Vehicle
due to some un avoidable factors which is
resulting in less reliability on Electric
Vehicle
Safety and Reliability

5. Percent of
EVs
penetration

6. GRAPHICAL COMPARISON

7. Objective of the Research
The Indian automobile market is carrying a high potential and contributes 7.1% of India's
GDP and 49% of its manufacturing GDP. But when it comes to purchasing EVs
customers’ preferences are relatively low towards the EVs. This Research aims at
studying and identifying the factors that are influencing the buying behavior of the
consumers.
• To study the customers’ preference in the category of EVs (2W & 4W) in
Kanpur.
• To identify the factors influencing the customers’ decision-making while
purchasing Electric Vehicles.
• To identify the factors restricting customers from buying an electric vehicle.
• To Study the preference of people in their buying behaviour of a vehicle.
• To study the perception of the post-buying experience of EV vehicles (2W &
4W).

8. Research
Methodology
• Data Source: Primary, Delphi method
• Research Design:- Exploratory
• Research Approach : Survey & Interview
• Research Instrument : Questionnaire, Interview
Sampling plan
Target Audience:- 120
• 30 sample size of customers who have purchased EV in the past 1 year (Male & female).
• 30 sample size of the customer who have purchased an ICE in the past 1 year (Male and
Female)
• 60 sample size of the people who are going to buy a vehicle in the upcoming future and
carry the decision-making power with them. This sample size will record the response of
people who are above the age of 18(Male and Female).
• Sample Size: 120 (male and female)
• Sampling Technique: Convenient Sampling
• Contact method: Personal/email/Phone

9. AYUSH SRIVASTAVA

10. AYUSH SRIVASTAVA

11. 84%
16%
AYUSH SRIVASTAVA
Poll Conducted in Class Today

12. WARDIERE INC.
THANK YOU
G A R D E N I N G A N D P L A N T I N G P R E S E N T A T I O N D E S I G N