1. Consumer Demand for Energy-Efficient
Vehicles (EEVs) in ASEAN Countries
Sadaf Aminmansour, Queensland University of Technology (QUT)
Summery of the project
Objectives
Outcomes
Acknowledgements
• ASEAN Countries rapid
economic growth has
increased the demand for
mobility
• This study is conducted to
adopt a practical approach
to focus on current ASEAN
consumer preferences that
shape the adoption of EEV
in the future
• A survey will be carried out
to estimate consumers
demand data for now and
future
• Different policies and
incentives will be
conceptualised in the
survey to measure the
impact on consumers
demand for EEVs
• The collected data will be
evaluated to estimate the
demand of EEV market
until 2030
Supervisors: Prof. Simon Washington
Dr. Zuduo Zheng
Assoc. Prof. Robert Perrons
Prof. Lionel Page
Project Team:
Fan Zhou
Jake Whitehead
Jesse McGrath
Ai Wen Hew
Presented by: Sadaf Aminmansour
sadaf.aminmansour@hdr.qut.edu.au
Tel: 0450 901 370
 Understanding consumer preferences for
vehicle technologies, policies, regulations,
standards and energy markets help with the
accomplishment of EEV technology in ASEAN
and Australian marketplaces
 Forecast the future demand and supply of EEV
technologies in detailThis work consists of the following stages:
 Mobility supply: A survey will be conducted to
understand experts opinion (academic, industry,
government expert)
 Mobility demand: Experts ideas will be assessed to
use in the design of demand side survey
 Revealed and stated preferences of consumers’ vehicle
purchase choices in the four nations will be gathered
with market scenarios from 2015 to 2030
 Discuss revealed preference surveys to focus on their
current vehicle purchase behaviour
Autonomous vehicles (AVs) and Energy efficient vehicles
complement each other and help to create opportunities to
provide new forms of low emission vehicles
Several collaborations between AVs and EEVs are being
explored, such as the Google car that is being built on a
Toyota Prius (Hybrid)
In this study ideas will be developed to capture vehicle
automation’s impact on
• Vehicle ownership preference
• Consumer travel attitude
• Incorporating with car-sharing
Survey
Presented at the AutoCRC 3rd Year Review (10 & 11 March 2015)
The research will be conducted in Australia and ASEAN member
countries Malaysia Indonesia and Thailand
The survey consist of these sections:
• Screening Questions: To indicate the eligibility to take part in
the study
• Your current vehicle: Information about the current vehicle
respondent owns and his/her experiences using it
• Your most recent trip: Ask respondents to recall their most
recent trip (motorised trips e.g. by car)
• Psychological determinants: EEV and environmental awareness,
new technology adoption, political view
• EEV information package: Information about EEV provided for
respondents
• Your mode choice: Hypothetical experiments will be provided
with various features for participants to reconsider their most
recent trip
• Your vehicle choice :Stated preference experiments with
different features
• Your background: Socio-demographic information about owner
(e.g. age, gender, income, children, education , etc.)
Retrieved from http://viewthetech.com/
Scenarios planning in
2015-2030 collected
from supply side
experts
Survey
Development
Create market
scenarios based on
consumers’ EEV
purchase behaviour in
2015 and 2030
Data collection
and analysis
For more information please refer to
Ai Wen Hew’s poster.
Malaysia
AustraliaIndonesia
Thailand
Project Timeline
1. Mobility Demand Survey draft will be completed and
reviewed in May, 2015.
2. Demand Survey will be circulated in the four
countries using local language by June, 2015.
3. Obtain the results of the surveys by December, 2015.
4. Analyse the results of mobility supply and demand
(2015-20130) and publish by December 2016.
Overall Approach
• Recognise consumer
preferences for Energy
Efficient Vehicles in
Australia, Malaysia, Indonesia
and Thailand and forecast the
demand for future
• Investigate the
behavioural/personal mobility
adaptation towards alternative
modes choice such as car-
sharing
• Develop ideas of capturing
vehicle automation’s impact
on consumers vehicle
purchase preferences
• To capture the effects of
different incentives upon EEV
demand