The document outlines a journey into sustainability and the need for purpose-driven digital solutions that have a real impact on society and the environment. It discusses the potential for an energy tech revolution through smart meters and hourly pricing to encourage conscious electricity consumption, while emphasizing user empowerment and clear values in service delivery. It also highlights strategies for nudging user behavior towards more sustainable practices, including gamification and data-driven approaches to CO2 compensation.

1. DARE TO MATTER
Digital Solutions for a Better World
January 30th 2020

2. Chris in short
● 50% Danish
● 50% French
● Part CMO
● Part business developer
● Part strategist
● Part growth hacker
● 100% sustainability & passion-driven

3. My (rather long) journey into Sustainability
● 1999-2007: lifestyle and bling (& a bit of tech)

6. My (rather long) journey into Sustainability
● 1999-2007: lifestyle, bling & a little bit of tech
● 2008-2011: falling in love with tech (and apps!)

8. My (rather long) journey into Sustainability
● 1999-2007: lifestyle, bling & a little bit of tech
● 2008-2011: falling in love with tech (and apps!)
● 2011-2013: back into design & luxury

10. My (rather long) journey into Sustainability
● 1999-2007: lifestyle and… bling
● 2008-2011: falling in love with tech (and apps!)
● 2011-2013: back into design & luxury
● 2013-2015: sustainability + tech = 😍

12. kW
Smart
City
Last
mile
V2G

13. My (rather long) journey into Sustainability
● 1999-2007: lifestyle and… bling
● 2008-2011: falling in love with tech (and apps!)
● 2011-2013: back into design & luxury
● 2013-2015: sustainability + tech = 😍
● 2015-2017: trying to find my way

15. Psst.. they did not listen to me

16. My (rather long) journey into Sustainability
● 1999-2007: lifestyle and… bling
● 2008-2011: falling in love with tech (and apps!)
● 2011-2013: back into design & luxury
● 2013-2015: sustainability + tech = 😍
● 2015-2017: trying to find my way
● 2018 back on track @barry

17. La Nouvelle Vague

18. What do they have in common?
● Digital solutions
● Seek to have a real impact
● Big Purpose - and SDGs - built into their business
● Nudging -> change people’s behavior

19. The War on Talent is on
● 47% of millennials say that the purpose of business is to ‘improve
society/protect the environment' up 30% over the last two years (Deloitte)
● by 2014, 83% of MBA students polled said they’d take a 15% pay cut “for a job
that makes a social or environmental difference in the word.”
● Purpose-driven companies outperform the market more than 10 to 1 over a
15-year period.
● Purpose-driven companies have a 300% boost in number of employees who
consider themselves fully engaged with the company
● employees at purpose-driven companies are more likely to embrace innovation
and identify more strongly with the company

20. The Energytech Revolution
Toward a Conscious & Active Consumption of electricity

21. The Underlying Problem//The Market
The Electricity market
is not functioning

22. Regulation//The EU vision
Energy efficiency, EU's global
leadership in renewables & a fair
deal for energy consumers

23. The Solution regulated by EU
Smart Meters + Hourly Pricing
= conscious consumption

24. The Opportunity
Timing for an EnergyTech
Revolution is right

25. The Time is Now
● More & more data available - cf. DataHub
● Push on EU level for Hourly Pricing/Spot Price
● Push on EU level to roll out smart meters in DK/Europe
● Consumers are looking for solutions to help them make
the right choices <-> climate change consciousness

26. So, where do we start?

27. Start with the Vision

28. Our Vision
Empower Users

29. Empower Users
● We “share” our electricity supplier license with all our
customers
● Tech’ as THE enabler

30. The Challenge
Electricity is
Complicated & Boring

33. People don’t trust electricity suppliers

34. How do we address that Challenge?

35. With strong & clear Values
Let’s make Electricity Easy, Fair & Fun.

36. Easy like...
● Mobile-first... paperless & no laptop needed
● Super intuitive UX & sleek design
● We speak a language that people understand

37. Fair like...
● We only offer true Spot Price → we do not make any profit on your
consumption
● Our only revenue is a monthly subscription fee of 29 kr. - no hidden
fees, no BS
● We charge you as quickly as possible after consumption -> daily
payments

38. Fun like...
● Who says that dealing with your electricity provider
should be boring?

39. A conscious - and flexible - consumption
Sure… but how?

40. Real-time ledger technology
Product innovation: “Pay as you Go”
● You transfer whatever amount you want on
your (Barry) electricity-account
● You will always now how much you owe since
the last time you paid
● See your daily/weekly/monthly payments

41. No more bad surprise with electricity bills… especially at the end of a
cold winter or after renting your apartment out to a friend/airbnb!
Value proposition

42. Nudging users: consumption alerts
● Make our users aware of their consumption:
changes, evolution, etc.
● Possibility to customize notifications

43. Nudging users: market signals
● Make our users aware of what is flowing in their
sockets
○ Price
○ CO2 emissions-level
○ % of renewable energy
● Help them to have a flexible consumption

44. Nudging users: CO2 emissions
● Use of predictive data -> push notifications
to impact behavior
● Accounting: see how much CO2 your
household has emitted through electricity
consumption
● Gamifying consumption: running “CO2
emissions-challenges”

45. Can we do more?

46. Democratizing CO2 compensation
● Data-driven approach
● Nudge, count & offer option to “clean up”
● A smooth UX, built into the app

47. Demo video

48. Democratizing CO2 compensation
● Data-driven approach
● Nudge, count & offer option to “clean up”
● A smooth UX, built into the app
● Partnership with solid, trustworthy partner

49. A peek into the (near) future
How do we take flexible consumption to
mass-market, supporting a transition to 100%
renewable energy?

50. Barry API coming to all smart homes
2020-21
vision
Vision: make it easy for households to save on their bill
and reduce their CO2 footprint
In partnership with

51. Wanna give Barry a try?
Use the code DARE
& get 3 months free subscription