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Christophe Lephilibert on Dare to Matter

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Christophe Lephilibert's presentation from our 100th Morgenbooster celebration on the topic Dare to Matter

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Christophe Lephilibert on Dare to Matter

  1. 1. DARE TO MATTER Digital Solutions for a Better World January 30th 2020
  2. 2. Chris in short ● 50% Danish ● 50% French ● Part CMO ● Part business developer ● Part strategist ● Part growth hacker ● 100% sustainability & passion-driven
  3. 3. My (rather long) journey into Sustainability ● 1999-2007: lifestyle and bling (& a bit of tech)
  4. 4. My (rather long) journey into Sustainability ● 1999-2007: lifestyle, bling & a little bit of tech ● 2008-2011: falling in love with tech (and apps!)
  5. 5. My (rather long) journey into Sustainability ● 1999-2007: lifestyle, bling & a little bit of tech ● 2008-2011: falling in love with tech (and apps!) ● 2011-2013: back into design & luxury
  6. 6. My (rather long) journey into Sustainability ● 1999-2007: lifestyle and… bling ● 2008-2011: falling in love with tech (and apps!) ● 2011-2013: back into design & luxury ● 2013-2015: sustainability + tech = 😍
  7. 7. kW Smart City Last mile V2G
  8. 8. My (rather long) journey into Sustainability ● 1999-2007: lifestyle and… bling ● 2008-2011: falling in love with tech (and apps!) ● 2011-2013: back into design & luxury ● 2013-2015: sustainability + tech = 😍 ● 2015-2017: trying to find my way
  9. 9. Psst.. they did not listen to me
  10. 10. My (rather long) journey into Sustainability ● 1999-2007: lifestyle and… bling ● 2008-2011: falling in love with tech (and apps!) ● 2011-2013: back into design & luxury ● 2013-2015: sustainability + tech = 😍 ● 2015-2017: trying to find my way ● 2018 back on track @barry
  11. 11. La Nouvelle Vague
  12. 12. What do they have in common? ● Digital solutions ● Seek to have a real impact ● Big Purpose - and SDGs - built into their business ● Nudging -> change people’s behavior
  13. 13. The War on Talent is on ● 47% of millennials say that the purpose of business is to ‘improve society/protect the environment' up 30% over the last two years (Deloitte) ● by 2014, 83% of MBA students polled said they’d take a 15% pay cut “for a job that makes a social or environmental difference in the word.” ● Purpose-driven companies outperform the market more than 10 to 1 over a 15-year period. ● Purpose-driven companies have a 300% boost in number of employees who consider themselves fully engaged with the company ● employees at purpose-driven companies are more likely to embrace innovation and identify more strongly with the company
  14. 14. The Energytech Revolution Toward a Conscious & Active Consumption of electricity
  15. 15. The Underlying Problem//The Market The Electricity market is not functioning
  16. 16. Regulation//The EU vision Energy efficiency, EU's global leadership in renewables & a fair deal for energy consumers
  17. 17. The Solution regulated by EU Smart Meters + Hourly Pricing = conscious consumption
  18. 18. The Opportunity Timing for an EnergyTech Revolution is right
  19. 19. The Time is Now ● More & more data available - cf. DataHub ● Push on EU level for Hourly Pricing/Spot Price ● Push on EU level to roll out smart meters in DK/Europe ● Consumers are looking for solutions to help them make the right choices <-> climate change consciousness
  20. 20. So, where do we start?
  21. 21. Start with the Vision
  22. 22. Our Vision Empower Users
  23. 23. Empower Users ● We “share” our electricity supplier license with all our customers ● Tech’ as THE enabler
  24. 24. The Challenge Electricity is Complicated & Boring
  25. 25. People don’t trust electricity suppliers
  26. 26. How do we address that Challenge?
  27. 27. With strong & clear Values Let’s make Electricity Easy, Fair & Fun.
  28. 28. Easy like... ● Mobile-first... paperless & no laptop needed ● Super intuitive UX & sleek design ● We speak a language that people understand
  29. 29. Fair like... ● We only offer true Spot Price → we do not make any profit on your consumption ● Our only revenue is a monthly subscription fee of 29 kr. - no hidden fees, no BS ● We charge you as quickly as possible after consumption -> daily payments
  30. 30. Fun like... ● Who says that dealing with your electricity provider should be boring?
  31. 31. A conscious - and flexible - consumption Sure… but how?
  32. 32. Real-time ledger technology Product innovation: “Pay as you Go” ● You transfer whatever amount you want on your (Barry) electricity-account ● You will always now how much you owe since the last time you paid ● See your daily/weekly/monthly payments
  33. 33. No more bad surprise with electricity bills… especially at the end of a cold winter or after renting your apartment out to a friend/airbnb! Value proposition
  34. 34. Nudging users: consumption alerts ● Make our users aware of their consumption: changes, evolution, etc. ● Possibility to customize notifications
  35. 35. Nudging users: market signals ● Make our users aware of what is flowing in their sockets ○ Price ○ CO2 emissions-level ○ % of renewable energy ● Help them to have a flexible consumption
  36. 36. Nudging users: CO2 emissions ● Use of predictive data -> push notifications to impact behavior ● Accounting: see how much CO2 your household has emitted through electricity consumption ● Gamifying consumption: running “CO2 emissions-challenges”
  37. 37. Can we do more?
  38. 38. Democratizing CO2 compensation ● Data-driven approach ● Nudge, count & offer option to “clean up” ● A smooth UX, built into the app
  39. 39. Demo video
  40. 40. Democratizing CO2 compensation ● Data-driven approach ● Nudge, count & offer option to “clean up” ● A smooth UX, built into the app ● Partnership with solid, trustworthy partner
  41. 41. A peek into the (near) future How do we take flexible consumption to mass-market, supporting a transition to 100% renewable energy?
  42. 42. Barry API coming to all smart homes 2020-21 vision Vision: make it easy for households to save on their bill and reduce their CO2 footprint In partnership with
  43. 43. Wanna give Barry a try? Use the code DARE & get 3 months free subscription

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