There are several different types of music videos, including performance videos that feature the artist throughout, narrative videos that tell a story, and cameo videos where the artist does not perform. Different camera techniques like tracking shots, close-ups, and crane shots are used to keep audiences entertained. Elements like lighting, editing styles, sound, and mise-en-scene help set the mood and portray the genre of music.

2. Different Types of music videos…
There are several different types of music videos:
 Performance – This is where the artist/band
perform throughout the video, an example of this
being Kiesza – ‘Hideaway’
 Narrative – This is where the music video creates
a story and shows the lyrics in a visual image.
 Cameo – This is where the artist/band are featured in the video but aren’t the main
character and do not perform
 Mixture – This is a combination of narrative and
performance. The camera cuts between acting
and the band/artist performing. An example being
Sam Smith – ‘Not the only one’.
 Animation – This is where the video is animation throughout. An example David
Guetta – ‘ BANG BANG’

3. Camerawork
Different shots are used within a music video to keep the audience
entertain throughout and to portray different emotions:
 Tracking shot – following the actors in narrative
 Establishing shot – Used for the performance of bands/artists
 Close-ups – Focusing of face, close-ups of their mouths singing the
lyrics (this is good when lip-syncing)
 Crane shots – Mainly used if the video involves the performance on
stage, the camera captures different angles by hovering around the
stage.
 Pan/Tilts – To pan around the location to set the scene, can also be
used to move between performers.

4. Sound
 Non-diegetic – This is the soundtrack in the
background that the characters wont hear when
filming
 Sound parallel – When the mood relates to the music.
For example if the song is slow, then there would be
less cuts and less action
 Diegetic sound – Where the sound from the
surroundings are included in the music video to make
it feel more realistic

5. Lighting
The lighting can affect the whole mood of a music video
and can help the audience recognise the genre of the
music video. E.g. if the lights are bright and colourful
then the music genre is more likely to be pop.
As well as natural light, artificial light can also be used
such as strobe lights and coloured lights. As seen in pop
and dance music

6. Editing
 Jump cuts – Fast cuts between scenes
 Split screen – allowing the audience to see 2 different
aspects of the video happening at once
 Montage – lots of different short clips; capturing a story
 Slide transitions – only using dissolve, fade and flash to
change scenes
 Text overlay – used for titles
 Slow/fast motion – slowing or speeding the footage for
appropriate scenes can be effective in setting the right
mood.

7. Mise-En-Scene
 Costume – costumes are important in a music video as
they help portray the genre of music. For example in
rock music they would be wearing black leather.
 Props – props are used to further show the genre of
music
 Location – lots of different locations are best to use as
it means the audience will not get bored as it will keep
them entertain.